"Too Smart To Start" New National Program to Keep Pre-Teens From Initiating Alcohol Consumption

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SAMHSA Administrator Charles G. Curie, joined by the First Ladies from Ohio and North Carolina, today launched a new national program to keep pre-teens, ages 9-13, from initiating alcohol consumption. The idea behind "Too Smart to Start" is to reach out to children and caregivers before children start drinking alcohol.

"Too Smart to Start" provides research-based strategies and materials to community groups with the objective of enhancing communication between parents and children about the harm of underage alcohol use. Materials target both the parent’s views about underage drinking and those of the child, with information on alcohol use behaviors of 9-13 year-olds and strategies to deliver behavioral messages.

View the Too Smart to Start Web site at: http://www.toosmarttostart.samhsa.gov.