Preventing Problems Related to
Alcohol Availability: Environmental Approaches Reference Guide
Third in the PEPS SeriesSubstance
Abuse and Mental Health Services Administration Center for Substance Abuse
Prevention Division of State and Community Systems Development DHHS Publication No. (SMA)99-3298.
The Prevention Enhancement Protocols System (PEPS) series was initiated by
the Substance Abuse and Mental Health Services Administration's Center for
Substance Abuse Prevention (SAMHSA/CSAP) to systematically evaluate both
research and practice evidence on substance abuse prevention and make
recommendations for the field. In doing so, PEPS strives to maximize the
prevention efforts of State substance abuse prevention agencies, practitioners,
and local communities.
Prakash L. Grover, Ph.D., M.P.H., is the Program Director of PEPS and the
Executive Editor of the Guideline series for CSAP. Robert Bozzo serves as team
leader for PEPS. Norman Giesbrecht, Ph.D., and Katherine Kessler, M.S.,
L.M.F.C.C., wrote chapter 1. Friedner Wittman, Ph.D., M.Arch., wrote chapter 2.
Mim Landry and Prakash Grover crafted chapter 3 out of deliberations of the
subpanel of experts. Chapter 4 was written by Friedner Wittman and Michael
Sparks, with contributions from Norman Giesbrecht, Ralph Hingson, Ph.D., and
Donna Dean. Karen Bass wrote appendix F. Betsy Earp and Chip Moore edited the
document with assistance from Sara Davidson. Donna Dean wrote the Practitioners'
Guide and the Community Guide based on the evidence summarized in the main
guideline. Cheryl Droffner provided research assistance.
Exhaustive review of the documents was conducted by Robert W. Denniston, Mark
Weber, Tom Vischi, and Christine Quinn. Their comments vastly improved the
document.
The deliberations and recommendations of the Expert Panel in this guide do
not necessarily reflect the opinions, official policy, or position of
SAMHSA/CSAP, or the U.S. Department of Health and Human Services.
This publication was produced for SAMSHA/CSAP by Birch & Davis
Associates, Inc. (Contract No. 277-92-1011). Lee Wilson served as the Government
Project Officer of the Prevention Technical Assistance to States (PTATS) project
under which this publication was produced.
For single copies of this document, contact SAMHSA's National Clearinghouse
for Alcohol and Drug Information (NCADI), P.O. Box 2345, Rockville, MD
20847-2345; 1-800-729-6686, 301-468-2600, or TDD 1-800-487-4889; or visit the
website at http://ncadi.samhsa.gov/. The
documents are also available electronically from the National Institutes of
Health at http://text.nlm.nih.gov/ftrs/dbacces/csap.
The Substance Abuse and Mental Health Services Administration's Center for
Substance Abuse Prevention (SAMHSA/CSAP) is committed to enhancing prevention
activities as planned and implemented by federally funded State agencies and
community-based organizations across the country. Through a participatory
process involving policymakers, researchers, program managers, and
practitioners, the Prevention Enhancement Protocols System (PEPS) is generating
products that can substantially improve planning and management of prevention
programs, consolidate and focus prevention interventions, and potentially serve
as the foundation for prevention studies.
CSAP selected this topic because alcohol use problems affect many individuals
and groups in our communities. These include the use of alcohol by underage
youth, traffic accidents, violence, and economic and social problems. Approaches
that are effective in preventing these problems will improve the quality of life
for all community members. Current research and practice indicates that the
deliberate management of high-risk alcohol availability situations can reduce
these problems. Although communities can manage alcohol availability problems
through State and local government entities, many do not fully utilize their
powers to do so. Through the PEPS program, CSAP's Division of State and
Community Systems Development is providing State and local governments with a
set of tools for addressing these problems.
This guideline is designed for broad use. Its intended audiences include not
only State substance abuse agencies but also national, State, and local
organizations that address issues relating to the availability of alcohol. It is
a practical, detailed guide for considering the advantages and disadvantages of
specific interventions and for planning prevention initiatives in the
community.
The most important aspect of PEPS is the use of systematic protocols to
prepare guidelines such as this one. Ultimately, the overarching methodological
accomplishments of PEPS may have far greater influence than any single
guideline, for they will have given birth to a tradition of development and
dissemination of science-based recommendations for the substance abuse
prevention field.
Nelba Chavez, Ph.D. Administrator Substance Abuse
and Mental Health Services Administration
Karol Kumpfer, Ph.D. Director Center for Substance
Abuse Prevention Substance Abuse and Mental Health Services
Administration
An extensive review of the evidentiary research and practice literature on
a subject such as the one represented by this reference guide is a collaborative
venture requiring dedicated participation and skills of many people. We can only
attempt to adequately thank these individuals in a forum such as this.
On behalf of CSAP, I would like to express our deep gratitude to members of
the Expert Panel for their hard work and dedication in systematizing and
synthesizing the evidence on the role of local governments and communities in
the prevention of alcohol availability-related problems. Dr. Friedner Wittman
contributed his time, energies, and dedication far in excess of what could be
expected from him as Chair of the Expert Panel. Of course, throughout this
process, the leadership and guidance of the Planning Group has been invaluable.
Both the Planning Group and the Expert Panel reviewed several drafts of the
guide, and their efforts are reflected in the final version. We would also like
to acknowledge the contributions of the Federal Resource Panel in sharpening the
focus of the guide and their assistance in accessing fugitive literature.
Many researchers and practitioners in the field reviewed the guideline and
provided valuable comments, whose incorporation has substantially improved the
final product. Thanks are also due to staff in various CSAP divisions who
reviewed successive versions. Special thanks are due to Tom Vischi, Mark Weber,
Bob Denniston, Dr. Jan Howard, and Dr. Michael Hilton for their extensive review
and comments and to Joan Quinlan, David Wilson, and Barbara Rogers for their
help in bringing this reference guide to press. I would be seriously remiss if I
did not acknowledge the leadership and support of Dr. Ruth Sanchez-Way,
Director, Division of State and Community Prevention Systems.
Last but not least, I want to express my deep appreciation for the staff at
Birch & Davis Associates, Inc., who coordinated the development of guideline
documents and tirelessly reworked them as they passed through various stages of
review. The contribution of EEI Communications, especially that of Alane Keller
Ludin and Becki Swinehart, in final copyediting, production, and quality control
has been vital and is sincerely appreciated.
The Prevention Enhancement Protocols System (PEPS) is a systematic and
analytical process that synthesizes a body of knowledge on specific prevention
topics. It was created by the Division of State and Community Systems
Development of CSAP/SAMHSA primarily to support and strengthen the efforts of
State and Territorial agencies responsible for substance abuse prevention
activities. The PEPS program is CSAP's response to the field's need to know
"what works," and represents an acceptance of the responsibility for leading the
field with current information supported by the best scientific knowledge
available.
This third guideline in the PEPS series summarizes state-of-the-art
approaches and interventions designed to strengthen the role of communities in
preventing substance abuse and other alcohol-related problems. This topic was
chosen in response to the field's expressed need for direction and in
recognition of the important role of the environment as the first line of
defense against the dangerous, insidious, and addictive consequences of alcohol
use.
Those who have seen one or both of the earlier guidelines in the PEPS series
will readily identify the many changes that have been made to make its contents
more readable while enhancing the attractiveness of the document. In addition,
substantive changes have been made in the placement of material within chapters
to provide early on what the readers look for first. Details supporting these
earlier sections are placed so that the readers can refer to them as much or as
little as they need.
The development of a PEPS guideline begins with the deliberations of a
Planning Group comprising nationally known researchers and practitioners in the
field of substance abuse prevention. With input from their colleagues in the
field, these experts identify a topic area that meets established criteria for
developing a guideline. A Federal Resource Panel (FRP) with representatives from
appropriate Federal agencies then convenes to discuss the proposed content of
the guideline. The FRP, taking into consideration recommendations from CSAP and
the PEPS Planning Group, identifies those experts in the field best suited to
serve on an Expert Panel for the chosen topic.
Once formulated, the Expert Panel meets to determine the scope of the problem
to be addressed in the guideline. The PEPS staff conducts exhaustive searches
for relevant research and practice information, guided by the knowledge of the
Expert Panel and its Chair. The studies and practice cases found are extensively
analyzed. The findings are compiled and presented in draft form grouped by the
type of the prevention approaches used.
A subpanel of the Expert Panel members then meets to apply the PEPS Rules of
Evidence (described later in this section) to formulate summary judgments on the
quality of the research and practice evidence by approach and to develop
recommendations for the prevention field. This draft is reviewed by the full
Expert Panel. A revised version of the guideline, including the revisions of the
Expert Panel, is distributed for an extensive review by the field. The critiques
and analyses received are used to further refine and enhance the accuracy,
readability, and presentation of the guideline.
The primary goal of PEPS is to develop a systematic and consistent process
for improvement of substance abuse prevention practice and research. Its
objectives are to
Synthesize research and practice evidence on selected topics
Present recommendations for effective substance abuse prevention
strategies in versions suitable for several target audiences
Ensure that PEPS products receive optimal dissemination among target
audiences
Monitor the usefulness and relevance of PEPS products
Although lessons from available science are distilled and specific
recommendations are made, this guideline is not a "how-to" handbook, nor is it a
prescriptive prevention planning guide. Broad audiences for PEPS products
include State prevention agencies, other Federal and State authorities, and
community-based organizations addressing the problems of substance abuse or
serving high-risk populations. Specific targeted users of the PEPS guidelines
include policy analysts and decisionmakers, who need sound data to justify
funding for prevention planning; State agency and community-based administrators
and managers, who will find the series useful in allocating resources and
planning programs; researchers, who will receive guidance on the need for future
studies; and practitioners, who will find recommendations for programming
options that are most appropriate for the populations they serve.
Preventing Problems Related to Alcohol Availability: Environmental
Approaches focuses on research and practice evidence for a select number of
approaches to the prevention of alcohol availability-related problems. The
criteria used for inclusion of studies as "evidence" in this guideline
(described in appendix A)
excluded some research and practice studies. However, there was sufficient
documentation to evaluate the following six prevention approaches:
Preventing Availability to Underage Youth
Raising Alcohol Taxes and Prices
Responsible Beverage Service
Changing the Conditions of Availability
Changing Hours and Days of Sale
Community-Based Prevention Approach
The information included in this guideline was used to develop two additional
publications: a practitioners' guide and a guide for communities. The
practitioners' guide summarizes much of the information in this reference guide
and highlights practical information that is most useful to those directly
involved in planning and implementing prevention programs. The community guide
provides both a brief overview of substance abuse problems and courses of action
for concerned citizens and provides tips for becoming involved in preventing
alcohol availability problems.
At the heart of the guideline development process are several concepts
concerning the weight of the evidence that makes research or practice
information strong enough to serve as the basis for recommendations. As these
concepts are essential to understanding the rigorous process used in developing
this guideline, they are explained in detail in this introductory section.
The term research evidence refers to the research-based body of
knowledge existing for a specific prevention approach. This information is
gained from scientific investigations that range in design rigor from
experimental to quasi-experimental to nonexperimental. The term practice
evidence describes information gained from prevention practice cases, which
is generally presented in the form of well-designed and -executed case studies
that include process evaluation information on program implementation and
procedures.
In chapter
3, each of the prevention approaches described includes at least one shaded
box that presents information on levels of evidence. These boxes
highlight the consensus of the Expert Panel on conclusions that can reasonably
be drawn from an analysis of the research and/or practice evidence for each
approach. They also indicate the strength of the level of cumulative evidence
supporting the conclusions. The criteria for assigning levels of evidence are
shown in the following boxes. The first three categories indicate the extent of
research and practice evidence for rating the varying degrees of confirmation of
positive effect. The fourth category applies to research and practice evidence
indicating that a prevention approach is ineffective.
Strong Level of
Evidence
Application. Practitioners can use the
approach with the most assurance that the approach can produce the effect
specified in the evidence statement.
Criteria
Consistent positive results of strong or medium effect from a series
of studies, including:
At least three well-executed studies of experimental or
quasi-experimental design
OR
Two well-executed studies of experimental or quasi-experimental
design
AND
Consistent results from at least three case studies
The use of at least two different methodologies
Unambiguous time ordering of intervention and results
A plausible conceptual model ruling out or controlling for
alternative causal paths or explanations
Medium Level of
Evidence
Application. Although the number or
rigor of the studies reviewed is limited at this time, there is still
substantial support for a prevention approach's ability to produce the
particular effect specified in the evidence statement. Practitioners
should exercise discretion in application and in assessment of process and
outcomes.
Criteria
Consistent positive results from a series of studies, including:
At least two well-executed studies with experimental or
quasi-experimental designs
OR
At least one well-executed study and three prevention case studies
showing statistically significant or qualitatively clear effects
The use of at least two different methodologies
Unambiguous time ordering of intervention and results when so
measured
A plausible conceptual model, whether or not competing explanations
have been ruled out
Suggestive but Insufficient
Evidence
Application. The approach has shown
promise for the particular effect specified, but it is not well
documented. Practitioners should be cautious about using this approach.
However, if the approach fits the local situation, practitioners may use
it, paying special attention to its systematic testing and documentation.
Criteria
This category is used to describe research
and/or practice evidence that (1) is based on a plausible conceptual model
or on previous research and (2) is being demonstrated in rigorous
evaluation studies or appropriate intervention programs currently in
process. One of two conditions typically causes evidence to be described
as suggestive but insufficient:
In the first condition, the evidence, although limited, appears to
support a conclusion, but additional research is needed to fully
support the conclusion. This condition often applies to areas in which
there has been little study, such as those that are impractical to
research or new areas of study.
A second condition involves equivocal results. In this
condition, a specific conclusion is supported in some studies but is not
supported in others.
Substantial Evidence of
Ineffectiveness
Application. The approach has
not demonstrated the intended results or has shown negative findings for
the effects specified. Practitioners are advised not to use the approach
at this time.
Criteria
This category describes
research and practice evidence demonstrating that a prevention approach is
not effective. The criterion for inclusion in this category is the
absence of a statistically significant effect or a statistically
significant negative effect in a majority of well-executed studies,
including at least two quantitative studies with sample sizes sufficient
to test for the significance of the effect.
Because prevention activities vary in their emphasis, scope, and content, no
two research studies or practice cases are the same. As they differ in the
subjects of evaluation and in the methods used, it is difficult to reach a
single conclusion about a particular approach. Additionally, there may be
varying levels of evidence for different desired results of a prevention
approach, as shown by similar findings from more than one study. Therefore, more
than one evidence statement may be made to identify and rate conclusions that
can be drawn from evidence available on a single approach. For instance, studies
may show that a prevention approach has strong evidence for attaining a
desired effect in the short term, but suggestive but insufficient
evidence for sustaining that effect over time.
The prevention approaches presented in this guide should be considered in
light of local circumstances; it may not be feasible to implement only those
approaches with a strong level of evidence. Local needs, interests, resources,
and abilities — as well as the level of evidence — must all be considered when
planners and practitioners make program development
choices.
Following the evidence-based analysis of each approach, the reader will find
a special section outlining recommendations for practice. This section presents
the PEPS Expert Panel members' recommendations, suggestions, observations, and
interpretations regarding the prevention approach evaluated in the preceding
text. General recommendations and suggestions that are applicable to more than
one prevention approach appear later in the chapter.
The recommendations for practice vary considerably in nature and intent. Some
are practical suggestions for optimal implementation of a particular
intervention, while others suggest techniques and cautions to avoid problems. A
few are practical observations about what to expect during certain prevention
activities. Others interpret research findings or illustrate the practical
context of prevention efforts. Some recommendations reflect expert opinions of
the panel members, such as assumptions and hypotheses that drive certain
prevention activities. Many represent "best practices" among prevention experts.
Some recommendations relate to the implementation of specific prevention
interventions. (A comprehensive discussion of implementation is presented in chapter
4.)
These recommendations are based on the research and practice evidence
reviewed in the Analysis of Evidence section, additional evidence not described
in the section, and the professional experience and opinions of Expert Panel
members. Many recommendations are derived from the experiences of Expert Panel
members involved with research or practice activities that are not explicitly
described in the chapter.
These recommendations represent the transfer of practical information from
prevention research and practice experts to decisionmakers, such as State and
local prevention authorities, other prevention practitioners and researchers,
and members of community prevention organizations.
Each of the four chapters of this reference guide explores a different aspect
of environmental approaches for preventing problems related to alcohol
availability.
Chapter 1,
Public Health and Safety Problems Related to Alcohol Availability, outlines the
rationale for environmental approaches, presents data on alcohol problems and
their effects on public health, discusses the effects of availability on these
problems, and defines terminology used in this guideline. The chapter then moves
to a discussion of the entities and factors affecting community prevention
efforts.
Chapter 2,
The Role of the Community in Problems Related to Alcohol Availability, provides
a historical overview of alcohol availability in the United States and a look at
the modern system of alcohol distribution. It identifies State and local
resources that can be used to prevent problems related to alcohol
availability.
Chapter 3,
Analysis and Recommendations, examines six approaches to the prevention of
alcohol availability. Each approach is subjected to PEPS criteria regarding the
rigor and extent of existing research and practice evidence. Specific
conclusions for each approach are presented in the form of four possible levels
of evidence. The level-of-evidence statements are complemented by evidence-based
lessons learned and recommendations for practice that draw on both the evidence
and the insight of the Expert Panel that reviewed the evidence.
Chapter 4,
Planning, Implementing, and Evaluating Prevention Strategies and Policies,
reiterates this guideline's focus on policy as an instrument of prevention, as
opposed to efforts to influence the behaviors of individuals. The discussion
notes that there are significant opportunities for policy-based prevention at
the local level and a developing trend in that direction. Guidance for community
action is presented in terms of four steps: assessment, planning,
implementation, and institutionalizing policies. The discussion concludes with
considerations and strategies for documentation and evaluation of alcohol
availability policies, programs, and prevention activities. Documentation — the
collection and review of information — is distinguished from evaluation, which
relies on measurement and comparison to determine the effects of a policy or
program. Several types of evaluation designs are reviewed, followed by a
discussion of organizational and data collection issues. The chapter ends by
indicating the need and potential for advances in research on alcohol
availability.
Seven appendices are included to augment readers' understanding of the PEPS
process and the content of the guideline, to identify State Alcoholic Beverage
Control (ABC) agencies, and to point out areas of information and sources not
covered by this guideline.
The most effective prevention methods target the broad community problems
caused by alcohol abuse.
Throughout its history, the United States has attempted to minimize the
social problems that arise from the distribution, sale, and use of alcohol; over
the course of two and a quarter centuries a variety of Federal, State, and local
initiatives have been tried to prevent the alcohol-related problems that
threaten public health and safety. For all their good intentions, however, many
of these efforts have narrowly focused on managing individual alcohol outlets
that serve customers to the point of intoxication, that sell alcohol to underage
youth, or that threaten neighborhood safety, overlooking the larger
environmental factors that are both more subtle and more pervasive. Effective
prevention interventions must target not only specific problem drinkers and
alcohol retailers but the broader communities they inhabit.
alcohol outlet — a business or location where alcoholic
beverages are sold to the public or to a select membership.
According to a 1990 U.S.
Department of Health and Human Services (DHHS) report, the most effective
State and local approaches to solving the problems associated with alcohol use
are those that involve the full range of community systems: health, education,
transportation, law, engineering, architecture, and public safety. The
participation of concerned citizens, community groups, and alcohol retailers
themselves can also help with problems related to the distribution and sale of
alcoholic beverages.
This guide focuses on broad, environmental approaches to prevention that take
into account everything from social and economic factors to land use, framed by
the public health model described by Fagan
(1993a, b). Fagan's
model emphasizes identifying the settings and circumstances within communities
at highest risk for alcohol-related problems and applying interventions that
address the links between problem behaviors and environmental factors.
This first chapter of the guide defines the terms used, presents data on
alcohol-related problems, and their effects on public health. It also offers an
assessment of community involvement in prevention efforts.
The publication Healthy People 2000 (U.S. Department
of Health and Human Services 1990), part of the Federal Government's
initiative to reduce the incidence, prevalence, and consequences of
high-priority health problems, indicated that alcohol use contributes to
morbidity, injuries, and mortality from cirrhosis of the liver — the Nation's
ninth leading cause of death — vehicular and workplace accidents, domestic
violence, child abuse and neglect, and homicides and suicides.
The consequences of alcohol abuse call for government and community efforts
in myriad areas: dealing with drunk-driving accidents; handling alcohol-related
crime; treating alcohol dependence and related medical problems, including
secondary consequences such as fetal alcohol syndrome; and making up for lost
productivity from workers who are impaired, incarcerated, victims of crime, in
need of medical treatment, or dead before their time due to alcohol. In addition
to the tragedy is enormous expense: the economic costs of alcohol abuse in the
United States came to approximately $99 billion in 1990 and were projected to
reach $124 billion by 1997 (Parsons and
Kamenca 1993; Rice 1993).
People who abuse alcohol are both more likely to be involved in physically
traumatic events and more likely to be seriously hurt in them than nondrinkers
are. In fact, according to the National Hospital Ambulatory Medical Care Survey
(Stussman
1997), more than half of all emergency-room visits associated with alcohol
or drug use involve traumatic injuries. The report also notes that individuals
who die from injuries are more likely to have used alcohol more frequently and
heavily than are those who die from disease.
Other studies indicate that alcohol is a factor in 21 to 47 percent of
drownings, 35 to 63 percent of deaths from falls, and 12 to 61 percent of
fire-related deaths (Hingson and
Howland 1993). Burn victims with blood alcohol concentrations (BAC's) above
0.06 percent were more than twice as likely to die as burn victims with BAC's of
0.06 or less (Haum et al.
1995).
Alcohol abuse is particularly prevalent among patients with head trauma.
Research findings vary, but generally indicate that more than 50 percent of
those who sustain head injuries were drinking alcohol before or at the time of
injury (Kraus
1993). To put the consequences in hard dollar terms, in 1994 the National
Head Injury Foundation estimated the lifetime medical expenses for a person with
a severe head injury at $4.6 million.
The use of alcohol is indisputably associated with homicide, sexual and other
assault, domestic violence, and child abuse (Roizen
1997). A review of several studies of drinking patterns and homicides shows
that 7 to 85 percent of murderers had been drinking when they committed their
crimes; most of the studies reported that 60 percent of homicide offenders were
drinking at the time of the offense (Murdoch, Pihl,
and Ross 1990). A study of police reports in northern Ontario revealed that
among the several hundred incidents reported by community residents, 20 percent
involved marital abuse, in which 44 percent of the assailants and 14 percent of
the victims had been drinking (Pernanen
1991).
According to a 1990 study by the National Institute on Alcohol Abuse and
Alcoholism (NIAAA), alcohol also has factored in approximately a third of all
suicides. In addition, positive blood alcohol levels are frequently found among
victims of drug overdoses (Commonwealth of
Massachusetts 1995).
Nationwide studies report that more than half of America's 8th graders and 80
percent of 12th graders have tried alcohol, even though buying it is illegal for
anyone under 21. Even worse, heavy drinking is reported by 15 percent of 8th
graders, 28 percent of 12th graders, and 34 percent of college students (Johnston,
O'Malley, and Bachman 1995). While these percentages appear to be on the
decline, they remain disturbingly high. Comparing data from 1990 with 1984
surveys, Midanik and
Clark (1995) reported a significant increase among 18- to 29-year-olds who
have experienced two or more negative social consequences due to drinking. Among
all age groups, these young adults also comprised the highest percentage of
individuals classified as alcohol abusers and alcohol dependents (Catalano and
Room 1994; Grant et al.
1994).
Among young people in particular, alcohol use is known to be associated with
a decreased likelihood of condom use and other measures to prevent pregnancy and
disease transmission from sexual intercourse (Strunin and
Hingson 1992). Heavy consumption of alcohol along with other drug use is
also associated with poor school performance, high school dropout, and problems
with work productivity later in life (Cook and Moore
1992). Young people entering the work force immediately after high school
tend to maintain the drinking patterns established in their last school years;
approximately 30 percent report that they are heavy drinkers (Harford
1993).
A survey at 140 colleges found that 44 percent of students reported binge
drinking, defined as five or more drinks per sitting. Frequent binge drinkers
were 10 times more likely than non-binge drinkers to report trouble with campus
police, damages to property, injuries, and unplanned or unprotected sex (Wechsler et al.
1994). A nationwide survey of students in grades 9 through 12 found that the
prevalence of drinking and driving increased substantially with alcohol use and
especially binge drinking (Escobedo,
Chorba, and Waxweilen 1995).
It is clear that an individual's level of consumption is related to the
nature and extent of any problems that result from alcohol use, as demonstrated
by risk function analysis, which looks at relationships between volumes of
alcohol consumed and the social consequences (NIAAA
1997). A report by Room, Bondy, and
Ferris (1995) states that in six life areas, the probability of harm rises
steadily with the respondent's alcohol consumption. Considering similar findings
by other researchers, Edwards et al.
(1994) observe that the lessons "for the individual and society are
outstandingly clear — less is better, more drinking carries more risk for a wide
range of adverse happenings, and heavy drinking is distinctly dangerous
behavior" (p. 68).
The health and social problems associated with alcohol do not apply only to
individuals who are clinically dependent on alcoholabout 7 percent of the
population (Moore and
Gerstein 1981). In fact, many problems occur among individuals who are not
dependent on alcohol, while many others use alcohol without experiencing
negative health consequences (NIAAA
1993). But problems also occur as a result of community tolerance of the
social and economic norms for alcohol availability and use. Therefore,
understanding the risks can play a significant role in shaping a community's
response to alcohol-related problems.
Researchers in the field are looking for effective methods to curtail these
problems while at the same time allowing for the responsible and appropriate
distribution of alcohol. This Reference Guide analyzes research and practice
findings on efforts to manage alcohol availability and synthesizes the available
knowledge on the effectiveness of these approaches in solving specific problems.
Three forms of alcohol availability are of particular interest to local
communities concerned with alcohol-related problems. In this guide, the term
availability refers primarily to the means by which alcohol is made available at
the community level. As broken down by Wittman and
Shane (1988), this includes retail availability (commercial alcohol
outlets), public availability (alcohol at public events and in public places),
and social availability (alcohol served privately according to social customs
and traditions):
Public Availability. Alcohol is often available at public events
and in public places that are the responsibility of agencies such as city
parks departments. Public availability is usually controlled by local
jurisdictions, but State Alcoholic Beverage Control Boards 1 (ABC's)
may also control availability if alcohol is sold to the public or is available
at State-sponsored events or locations. Public agencies also influence
availability through their drinking policies for employees and by hosting
social events at which alcohol may be present. The relationships among
alcohol's public availability, consumption, and public health problems are of
relatively recent interest and have not been the subject of extensive
research, except in Canada.
Retail Availability. Alcohol available by commercial sale affects
communities in a number of ways. Considerations relevant to retail
availability include economic factors (price), the density of outlets in a
given area, types of outlets (defined in the following section), conditions of
sale (serving practices), hours and days of sale, and the issuance of one-day
and other short-term licenses for serving alcohol. Retail availability is
controlled by both State and local jurisdictions. The relationships among
retail availability, consumption of alcohol, and public health problems are of
longstanding interest to researchers and are the primary focus of this guide.
Social Availability. Hardest to quantify, alcohol's social
availability in any given community depends on the accepted norms for drinking
at private events established through the community's history, culture, and
beliefs. A number of studies have defined social availability and discussed
its relationship to other forms of availability (Abbey et al.
1990; Calahan,
Cisin, and Crossley 1969; Rabow et al.
1982; Room and
Roizen 1973; Smart
1980). While not the primary focus of this guide, social availability is
considered here in light of its significant effects on other forms of alcohol
availability. The relationship between social drinking norms and regulatory
controls is a critical subject in need of further research.
Other terms used in this guide's discussion of retail availability are
explained below; a comprehensive glossary appears in appendix F.
Alcohol Outlet — A retail business that
sells alcoholic beverages to the public or to a select membership. Under the
21st Amendment, each State has the power to control the means by which alcohol
is made available to the public. Thus, States either establish a monopoly on
retail sales of alcohol (seeControl
State) or issue various types of retail licenses to private parties to sell
alcoholic beverages (seeLicense
State). These variations in States' regulations and the resulting variety of
retail alcohol licenses largely account for the differing availabilities of
alcohol products across the United States.
Alcohol Outlet Density — The number
of outlets licensed to sell alcohol within a specific geographic area. To
understand and compare the problems associated with alcohol availability within
and among States, the following measures have been proposed to categorize
outlets according to density (Wittman
1994):
Commercial Density — The percentage of alcohol outlets in relation
to the total number of commercial outlets in a given planning area. For
example, if a neighborhood has 16 stores and 4 of them sell alcohol, the
commercial density for alcohol sales is 25 percent. Commercial density can
also be measured by the relative share of floor space assigned to on- or
off-sale alcohol sales. For example, in a convenience store with 1,000 square
feet accessible to the customer, if 320 square feet were devoted to alcoholic
beverages, then 30 percent of the store would be devoted to alcohol sales.
Geographic Density — The number of alcohol outlets per unit of land
area within a given geographic area, such as a planning district, police
reporting district, ZIP Code, or census tract. Geographic density reflects
travel time and other costs incurred to obtain alcoholic beverages.
On-Sale Capacity — The aggregate number of spaces for alcoholic
beverages in on-sale outlets within a determined geographic area.
Population Density — The density of alcohol outlets per population
unit, or the number of outlets for a given population (see figure 2-1
in chapter 2). Population density figures are calculated for a defined
geographic area.
Determining the density of alcohol outlets (typically per 1,000 residents)
provides community members, city and local officials, and public policymakers
with information that can support the development of effective public health
intervention strategies. For example, an analysis of the number of licenses
issued in a community at high risk for alcohol-related problems might prevent
the issuance of additional licenses that would increase the threats to public
health and safety.
Alcoholic Beverage Control
Agency — The State agency responsible for regulating the manufacture,
transportation, distribution, and sale of alcoholic beverages, as required by
the 21st Amendment to the U.S. Constitution (the Prohibition Repeal Amendment).
Conditional-Use Permit (CUP) — An
alcohol-sale permit granted to retail outlets on a case-by-case basis according
to the merits of the permit application. The local review process may impose
requirements designed to protect the community's health, safety, and welfare as
a condition of the local zoning authority's approving the permit. The use of
CUPs offers communities a significant opportunity to apply local land-use and
planning ordinances to prevent health and safety problems associated with
alcohol availability. CUPs can also be used as a means to eliminate public
nuisances related to alcohol outlets.
Control State — A State that operates retail
alcohol outlets for the sale of at least one of the three basic beverage types
(wine, beer, and distilled spirits). These outlets, sometimes called "State
stores," typically sell spirits and wine or spirits only, with private retailers
permitted to sell beer. Control States historically have maintained tighter
controls than others on the distribution and operation of alcohol outlets, but
recent efforts by some control States to privatize retail sales are gradually
blurring the distinctions from license States (see chapter 3).
License State — A State that issues licenses
to retailers for the sale of alcoholic beverages.
Local Control — The powers of cities and
counties to establish local public policies to regulate alcohol outlets. Several
States give local jurisdictions the right of first review of any applications
for State licenses. Most States reserve this right but give local jurisdictions
the power to shape the local distribution and operation of alcohol outlets
through planning and zoning permits. The latter method allows jurisdictions the
flexibility to tailor policies to local conditions. The city or county might
choose passive zoning, which issues permits automatically ("as of right") if the
applicant meets minimum published standards, or it might use more active zoning
to review each case on its merits through conditional-use permit reviews (see Conditional-Use
Permit; active and passive zoning are discussed in detail in chapter 2).
Nexus — The relationship between an alcohol outlet
and consequent alcohol-related problems. The term nexus is used both by
ABC's considering the case of an individual outlet and to refer to classes of
problems related to groups of alcohol outlets, such as community concerns about
convenience stores' laxity regarding alcohol sales to minors.
Off-Sale Outlet — An establishment licensed
to sell alcohol for consumption outside, but not within, its premises. Examples
of off-sale outlets include liquor stores, supermarkets, specialty wine shops,
and some gas stations and minimarkets (see Table 1-1).
On-Sale Outlet — An establishment licensed
to sell alcohol for consumption within, but not outside, its premises. Examples
of on-sale outlets include bars, taverns, clubs, and restaurants where alcohol
is served. These outlets may sell alcoholic beverages only or they may provide
snacks, other food items, and sometimes entertainment. State ABC's and local
jurisdictions often distinguish between bars, which are primarily drinking
establishments, and restaurants, where alcoholic beverage sales are incidental
to the serving of meals (see Table 1-1).
In a small number of States, variations in on- and off-sale licensing result
in combined forms of alcohol sales. For example, some on-sale alcohol outlets,
such as bars, are licensed to sell packaged alcoholic beverages such as
six-packs of beer for consumption off the premises. (See chapter 2 for a
more detailed description of on- and off-sale outlets.)
Responsible Beverage Service —
A general term describing a range of preventive policies and practices for the
sale or service of alcoholic beverages in off- and on-sale establishments. These
policies, mandatory in some States, are designed to prevent patrons from
becoming intoxicated, to ensure that those who are intoxicated are not served
and are not exposed to harm, and to prevent the sale of alcohol to minors.
Table 1-1. Types of Alcohol Outlets and
Conditions of Sale
Types of Off-Sale Outlets
Types of On-Sale Outlets
Beer-only stores Wine-only stores Beer and wine
stores Beer, wine, and distilled spirits stores State-owned
stores Local corner ("Mom & Pop") stores Winery
outlets Supermarket stores Gas
stations/minimarkets Delivery order services Wine
clubs Cross-border shopping Duty-free purchases Illegal
sales (e.g., home production, bootlegging, after-hour sales,
distilling and winemaking operations)
Licensed restaurants: Dining
rooms Fast-food establishments Alternative
venues: Music
halls Nightclubs Theaters Art
galleries Sports
arenas Bars: Within clubs (e.g., golf, bowling,
Bingo) Hair salons Airport lounges Hotel
minibars Vending
machines
A significant body of research points to a strong association, or nexus,
among alcohol availability, rates of consumption, and drinking-related problems
(Bruun et al.
1975; Edwards et al.
1994). These relationships are most apparent where a sudden, sharp decrease
in alcohol availability occurs. In several European countries, for example,
strikes by liquor store workers eliminated nearly all legal alcohol sales. As a
result, most individuals drank less (although some turned to illegally sold
alcohol products). In some of these countries, the decrease in alcohol
consumption was accompanied by a decline in alcohol-related problems such as
traffic crashes, arrests for drunkenness, and admissions to detoxification
centers (Edwards et al.
1994).
Recent research (Holder
1993a, b) has
focused on several public health and safety problems related to alcohol
availability, including general public consumption, crime and safety issues,
traffic crashes, and youth access to alcohol, such as sales to underage
drinkers.
The following sections briefly examine each of these research areas. A more
detailed analysis of studies on specific interventions aimed at reducing alcohol
availability problems appears in chapter 3.
natural experiment — a change in a situation, policy, or
process typically not initiated by researchers but which can be evaluated by
them.
Studies of natural experiments clarify the relationships among alcohol
availability, consumption, and related problems by analyzing the effects of
market-driven or other naturally occurring changes in alcohol availability. Such
studies have examined strikes by liquor store workers, prohibitions on alcohol
sales, and shifts from monopoly to private alcohol sales and vice versa. Despite
considerable variations in the ways these natural experiments took place, in
general they indicate that a reduction in alcohol availability appears to reduce
the rates of consumption and drinking-related problems such as public
drunkenness, assaults, and drunk driving, at least immediately following the
change in availability (Edwards et al.
1994).
Alcohol consumption is a factor in more than half of all homicides and
serious assaults (Pernanen
1991). Among the respondents to Pernanen's study who had visited a public
site where drinking took place at least twice in the previous 30 days,
alcohol-related violence was more likely to be reported at on-sale outlets than
in homes, work sites, schools, or the streets. Pernanen points out, however,
that the relationship between alcohol and violence is complex and influenced by
a variety of cultural, historical, personal, and other situational factors that
in combination with the arousing effects of alcohol can turn into aggressive
behaviors that lead to sexual and other types of assault.
Studies suggest a strong association between violence and the retail
availability of alcohol (Cook and Moore
1993a, b; Fagan
1993a, b; Lester 1993;
Parker and
Rebhun 1995). As a result, public health officials and legislators as well
as researchers are furthering their efforts to understand this relationship. For
example, the higher rates of violence at bars have inspired studies of
management practices and policies for serving alcohol, leading researchers to
look at placing greater responsibility for any resulting problems on the
managers of on-sale alcohol outlets (Holder and
Wagenaar 1994).
A number of studies have found an inverse relationship between raising the
minimum legal drinking age and the number of traffic crashes resulting in
personal injury or death (O'Malley and
Wagenaar 1991; Wagenaar and
Wolfson 1994). The rate of crashes was shown to decline when the minimum age
for legally purchasing alcohol was raised from 18 to 20 or 21 years.
As might be expected, researchers have identified a direct relationship
between the density of alcohol outlets and the number of traffic crashes in a
given area (Scribner,
Mackinnon, and Dwyer 1995; Van Oers and
Garretsen 1993). Research also has shown that the highest percentage of
individuals charged with DWI consumed their last drink in a bar or restaurant; a
study by Fell (1988), discussed in McKnight
(1991), for example, reported that 30 percent of drivers arrested for DWI in
Maryland were en route from bars or restaurants. Furthermore, data collected in
roadside surveys indicated that a major share of the drinking by intoxicated
drivers occurred in bars and restaurants (Interministerial
Committee on Drinking-Driving 1980; McKnight
1991; Palmer 1986;
Wolfe
1975). Overall, the proportion of DWI arrests after drinking at bars and
restaurants to arrests after drinking at residences is greater than might be
expected, even taking into consideration the relative proportions of alcohol
sold through on- and off-sale outlets.
In July 1984, Federal legislation resulted in all 50 States and the District
of Columbia setting a minimum legal drinking age of 21 years. Despite retailers'
awareness of these laws, research reveals that persons under 21 are frequently
and even routinely able to purchase alcohol (Forster et al.
1994; Preusser and
Williams 1992; Wagenaar and
Wolfson 1994). In fact, of a U.S. population of more than 18 million 16- to
20-year-olds, most report drinking alcohol (University of
Michigan Institute for Social Research 1998).
In this guide, a community is defined as a group of people in one
geographic area who share social and cultural ties under the same government and
political jurisdiction (usually a city or county). At this grassroots level,
local communities play a key role in decisions about alcohol availability.
Influences on the extent to which communities exercise this role include the
following:
Local Government — Affords a central mechanism for addressing
availability-related problems and working toward solutions through local
public policies and programs.
Physical Proximity — Sets the stage for common concerns about
excessive drinking and related problems as well as for sharing in the benefits
of reducing the problems.
Shared Social and Cultural Experiences — Provide motivation for
identifying and assessing problems and developing plans to address them.
The 21st Amendment to the U.S. Constitution gave control over alcohol
availability to the individual States, which have chosen to share much of the
responsibility with local jurisdictions. States generally look to their cities
and counties to establish the conditions under which an outlet may sell alcohol
(location, hours of operation, type and size of establishment, and business
practices) within the State's broader constraints, such as taxes, retail
licenses, and prohibitions on sales to minors. States also leave decisions about
alcohol sales at public events and in public places owned by the city, county,
or other public agencies to the localities. Along the same lines, the States do
little to influence the advertising and promotion of alcoholic beverages at the
local level and tend to rely on local police for assistance in enforcing
existing regulations. As a result, communities have considerable authority to
manage local alcohol availability in the interest of public health and safety;
these powers are addressed in detail in chapter 2.
on-sale outlet — a retail alcohol outlet licensed to
sell alcohol for consumption within, but not outside, the licensed
establishment.
Local decisions about alcohol availability are based in part on local
perceptions of the potential problems and benefits from specific policies. These
perceptions are influenced by factors such as recognition of the relationship
between alcohol availability and health and safety problems and the community's
values and traditions regarding alcohol. Regional traditions and practices often
determine the places, times, and occasions at which drinking occurs.
Socioeconomic factors, such as the availability of alcohol and the purchasing
power of local consumers, also play a significant role: to a considerable extent
a local economy's dependence on alcohol sales and the interests of alcoholic
beverage retailers and distributors shape communities' decisions about alcohol
availability (Holder and
Giesbrecht 1989).
Because community residents are often the first to experience the effects of
alcohol-related problems, they are in an ideal position to start solving those
problems at the neighborhood level by calling on local governments, schools,
neighborhood and religious groups, and voluntary and business organizations.
Community-based organizations play a major role in identifying problem areas,
linking existing resources, developing recommendations for solutions, and
creating effective policies to reduce alcohol-related problems. One example of
successful community action occurred in South Central Los Angeles, where
problems caused by alcohol availability received considerable media attention in
the aftermath of the April 1992 civil disturbances over the acquittal of four
white policemen charged with beating black motorist Rodney King (see appendix F). A
local community coalition for the prevention of alcohol and other drug problems
had been meeting, to little effect, with city officials to address the high
density of liquor stores and their proximity to residences in two city council
districts. The riots put a third of the off-sale alcohol outlets in these
districts out of business, setting the stage for community action against
drug-dealing, excessive drinking, and other outlet-related problems — actions
supported by public health activists, lawyers, bureaucrats, and elected
officials throughout California. The Los Angeles Police Department and
researchers from the University of Southern California report that the rate of
crimes associated with proximity to liquor stores has declined as a result.
(Chapter 4 examines specific problem-solving processes local agencies and
community groups have used to tackle alcohol-related problems.)
Many communities across the United States have not only public health and
safety but broader "quality-of-life" concerns related to alcohol availability.
Some studies have found that the complaints about alcohol outlets most often
reported to city planners had to do with noise, traffic, litter, or loitering
(Wittman and
Hilton 1987). While these may seem relatively minor aesthetic concerns, they
can indicate serious underlying problems; poor property maintenance, for
example, appears to be closely linked to health and safety problems (Wilson and
Kelling 1982), and loitering with drug dealing and prostitution.
off-sale outlet — a retail alcohol outlet licensed to
sell alcohol for consumption outside, but not inside, the licensed
establishment.
Violations of health and safety standards provide a basis for State ABC
license sanctions and local agency code enforcement. After all, freedom from
unwanted interruptions in one's home and place of business are fundamental legal
rights.2 [2 Land-use law, for example, is dedicated to
protecting the occupants' "health, safety, welfare, and morals" (City of
Euclid v. Ambler Realty Company 1926).] A basic tenet of law is the
right to "quiet enjoyment" of one's own property. When these rights of
residents, shopkeepers, and others who live and work in an area are threatened,
local zoning laws as well as police enforcement can be brought to bear. (This
issue is discussed in detail in chapter 2.)
Communities can prevent or reduce such problems by identifying alcohol
outlets at high risk for generating them and then taking action to eliminate or
at least reduce the risks. Designating an outlet as high-risk is a matter of
both community perceptions and a legal determination by State and local
agencies. An outlet is determined to be at high risk by law if it endangers the
public health, safety, and well-being of the community through one or more of
the activities highlighted in the box at right.
Research continues to show a correlation between a high density of alcohol
outlets and a high rate of alcohol-related problems in a community (Edwards et al.
1994). Studies have identified three indicators of local alcohol outlet
density that merit the attention of prevention planners (Wittman
1986):
Infiltration — The introduction of alcohol outlets to commercial
establishments from which they had been excluded, such as beer and wine sales
in fast-food chains. Infiltration is associated with general increases in
alcohol consumption levels and other documented outlet-related problems (Bruun et al.
1975; Edwards et al.
1994; Gruenewald,
Ponicki, and Holder 1993).
Overconcentration — The clustering of alcohol outlets in a confined
geographic area. Overconcentration is characterized by the presence of several
alcohol outlets within a city block or other area small enough for people to
walk easily from one alcohol outlet to another. Overconcentration is
associated with crime and public safety problems, economic displacement, and
deteriorating quality of life. For example, one city with a population of
90,000 has 44 bars and restaurants in a four-block entertainment district that
accounts for some 25 percent of the city's calls for police service (Vasquez,
Wittman, and Harding 1998).
Proliferation — The establishment of retail alcohol outlets in a
given area at a faster rate than that of other commercial outlets. The sudden
proliferation of alcohol outlets can be especially troublesome in rapidly
expanding areas such as suburban housing developments, dislocating other
retail businesses. In one community, for example, over some 6 years an
eight-block commercial district that became "trendy" experienced a fourfold
increase in bars and restaurants, driving out other businesses and boosting
criminal activity in the area.
Characteristics of High-Risk Alcohol
Outlets
Serving Practices
Aggressive sales that endanger staff and patrons, such as sales with
the intent to intoxicate
Selling alcohol to underage youths
Selling alcohol to obviously intoxicated patrons
Environment and Facilities
Accommodating or neglecting illicit drug trafficking on the premises
Encouraging or allowing loitering on or near the premises
Ignoring on-site consumption of alcoholic beverages in an off-sale
outlet or on the surrounding premises of an on- or off-sale outlet
Failing to install adequate lighting or other crime prevention
methods in known high-crime areas
Violating license requirements or restrictions concerning hours or
days of alcohol sales
Alcohol Promotion Practices
Marketing by distributors of specific beverages, such as fortified
wines, in areas that sell to a high-risk consumer group such as
impoverished inner-city residents
Advertising promotions that encourage overconsumption, such as
offering multiple drinks for a single price
Ignoring Problematic Patron Behavior
Resisting cooperation with police officials and neighborhood groups
to address problems (such as loitering) at a given retail alcohol outlet
The conflicting messages American pop culture sends about alcohol use
complicate community attitudes toward alcohol availability. National marketers
use myriad media to encourage the consumption of alcohol: many newspapers,
magazines, and radio and television programs put forth themes and characters
that promote not only tolerance but a downright positive image of alcohol use.
What's more, alcohol manufacturers and distributors broadcast and publish
state-of-the-art advertisements aimed to impress youth and push not only brand
loyalty but alcohol consumption in general. Although Federal licensing
guidelines require radio and television stations to air public service
announcements, very few of these messages convey the hazards of drinking or
promote the acceptability of temperance.
Of course, it is for obvious economic reasons that the alcoholic beverage
industry presents its products in the best possible light and rarely mentions
the negative consequences of drinking (Wallack et al.
1993). Those prevention messages the industry does send, such as "Know when
to say when," are difficult for the public to use as a practical guideline.
Meanwhile, local media interest in news with novelty may lead to inaccurate or
incomplete coverage of public health and safety issues concerning alcohol. For
example, when research indicated that modest levels of alcohol consumption (up
to two drinks per day) may be associated with a lower incidence of heart disease
while higher rates of consumption over long periods may be very harmful (Klatsky
1994), media reports appeared on the "health benefits" of alcohol without
mentioning the appropriate caveats and clarifications — omissions that could be
misleading and even damaging to the public's health.
Society's mixed messages about alcohol are highlighted in many communities'
controversies over the availability of alcoholic beverages at public events in
public places, such as county fairs and Fourth of July celebrations. Supporters
of availability view alcoholic beverages as a fund-raising tool that should be
readily available for people to enjoy; prevention workers and some community
groups, on the other hand, object to the identification of community and
cultural events with alcohol products, while public officials have reason to be
concerned about behavior problems, extra clean-up costs, and property damage
resulting from alcohol availability at such events.
Overall, mixed messages about alcohol can create an environment hostile to
local groups and agencies engaged in prevention activities. Prevention planners
are therefore faced with disentangling the conflicting messages about the risks
of alcohol consumption and its potential benefits in limited quantities.
Effective strategies for responding to such challenges are reviewed in chapter 2.
Past efforts to reduce alcohol-related problems by focusing solely on
individual outlets or drinkers have proven inadequate to address the severity
and persistence of these problems at the community level. Broader strategies for
controlling alcohol availability are needed to permit low-risk drinking while
minimizing alcohol-related threats to public health and safety. Communities will
benefit from research that continues to home in on the relationship between
local alcohol availability and related problems, suggesting new strategies that
prove effective in countering those problems.
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As outlined in chapter 1, alcohol
availability has a significant impact on the number and type of alcohol-related
problems a community experiences. Local problems tied to alcohol availability
include alcohol sales to minors, drinking in public and at work sites, crime and
violence, loitering, excessive noise, drunk driving, illicit drug sales, and
prostitution. Decreasing alcohol availability by making it less convenient to
purchase and less accessible at public and social events can help assuage the
consequences of alcohol use.
Communities can tackle these problems on a case-by-case basis, or they can
follow the more effective strategy of working to prevent or at least reduce them
through local policies and programs. In practical terms, this means putting
certain limits on the retail distribution of alcohol, the operation of alcohol
outlets, and the management of events at which alcohol is available.
This chapter looks at the powers and resources — many of them woefully
underutilized — that communities have at their disposal to lessen local problems
related to alcohol availability. The sections that follow focus on the role of
community initiatives, beginning with the history behind the current U.S. system
of alcohol controls and continuing with an examination of the responsibilities
of State and local agencies that manage alcohol distribution and of what their
coordinated prevention efforts can do to minimize alcohol-related problems at
the local level.
Concern for the public's health, safety, and welfare has long been the
cornerstone of local efforts to manage alcohol availability. In fact, many of
the strategies considered or implemented by communities and legislatures in
colonial times remain in use today.
Through the colonial period and up to around 1800, the local tavern served as
a community's central meeting place and thus as the hub of its activities.
Taverns were often deliberately situated to make it easy for local residents to
stop in and socialize with their fellows. In any town that lacked a formal
meeting house, it was usually the tavern that accommodated religious services as
well as court sessions, voter meetings, and other local government activities.
The tavern was also where community residents went for plays, concerts, and
lodge meetings as well as news and political debates (Popham
1978).
In this context, tavern activities — including alcohol sales — were regulated
through a combination of local ordinances, traditions, and conventions. Many
towns restricted the number of taverns within their limits, and in some the
tavern-keeper was voted into service by the local population and charged with
maintaining community norms and expectations for moderation in serving
practices, including the denial of service to known "drunkards." Patrons were to
mind their "p's and q's" — pints and quarts consumed.
alcohol availability — methods and sources through which
people obtain alcohol.
Early in the 19th century, alcohol-related problems were viewed primarily as
individual failings born of moral laxity or criminal tendencies. Nevertheless,
as drunkenness spawned community troubles, colonial governments responded with
further restrictions on the number of taverns permitted in a given area. Other
controls over drinking included pressure against alcohol imports and social
standards for where and how drinking was permitted (Conroy
1991).
From the early 1800's until after the Civil War, the consumption of alcohol
in the United States skyrocketed, in part because of its sinking production
costs and rising availability as the Nation industrialized and pushed rapidly
westward with the expansion of the railroads. Concomitant increases in
drunkenness, violence, political unrest, and other alcohol-related problems
spurred the Temperance movement, whose followers strove to maintain social
order, preserve moral purity, and protect the booming industrial economy through
abstinence. Temperance advocates lobbied town councils to eliminate or at least
reduce drinking through restrictions on the number and location of taverns and
roadhouses (Gusfield
1991).
After the Civil War, the United States' rapid industrialization produced many
wonders, among them a radically increased capacity to produce and supply
alcoholic beverages to a fast-growing Nation. Advances in bottle-capping and
refrigeration methods allowed for the ever-quicker transport of alcohol products
to large, dispersed markets. Meanwhile, a boom in immigration led to the growth
of industrial cities populated by groups with cultures embodying varying beliefs
and norms related to alcohol use.
Busy urban saloons began to take the place of sleepy rural taverns as the
workingman's watering hole of choice. By the 1870's these saloons, amply
supplied by powerful brewers and other alcohol producers, had become closely
tied to various competing beverage companies. Located to attract the influx of
industrial workers to U.S. cities, the saloon was designed to appeal to the
factory worker who lived and worked in harsh conditions. In time, however, urban
reforms created better living conditions, the marriage rate increased, and
saloons lost their appeal and thus their place in the community. The new wave of
immigrants came largely from Eastern European cultures that centered on drinking
with friends at home rather than at the public saloons favored by their Western
European predecessors. At the same time, workers' rising prosperity and distaste
for exploitation combined to end the saloons' status as centers for political
activity and social camaraderie (Powers
1991). Reformers branded saloons a menace to both family life and society in
general (Powers
1991), bringing a rapid halt to such practices as paying wages in alcohol,
permitting children to buy and drink alcohol, and allowing alcohol to be sold on
Sundays, holidays, and election days.
From the 1880's until World War I, myriad progressive movements for social
reform put the prohibition of alcohol at the top of their agendas. Organized
opposition to saloons and alcohol use in general, impatience with glacier-paced
"control" efforts, and the widespread belief that eliminating alcohol would
solve America's social problems developed across the States into a broad and
diverse coalition dedicated to a single aim: Prohibition. The movement to ban
alcohol grew through the first two decades of the 20th century, leading to the
unexpectedly quick passage in 1919 of the 18th Amendment to the U.S.
Constitution, prohibiting the "manufacture, sale, or transportation of
intoxicating liquors."
Prohibition faced little opposition at first and in fact enjoyed considerable
popular support for several years; both alcohol consumption and alcohol-related
health problems dropped sharply in the early 1920's. By the mid-1920's, however,
alcohol consumption began creeping upward as Prohibition proved ever-harder to
enforce with the growth of organized crime centered on illegal trafficking in
alcoholic beverages. Before long, both the public and its elected officials
became disillusioned with not only the lax enforcement of the law but the very
concept of Prohibition (Lee
1963).
A movement to repeal the 18th Amendment gained broad-based support from the
general public, government officials, and social scientists, who were inspired
by the need to control crime and the desire to raise badly needed Federal
revenues to study alternative alcohol-control systems that might replace
Prohibition. Ultimately, concern over the public's growing disrespect for their
government and the loss of Federal tax revenue from alcohol sales overshadowed
any perceived benefits of Prohibition (Gusfield
1963), and on December 5, 1933, the 18th Amendment was repealed by the 21st
Amendment to the U.S. Constitution. Prohibition — "The Noble Experiment" that
lasted 13 years — arose and vanished via the same political mechanism: a
broad-based national movement behind a single pressing issue.
Prohibition's end was marked by the publication of Toward Liquor
Control (Fosdick and
Scott 1933), a study that outlined the development of a State-based system
for managing alcohol availability. The study proposed that State-owned stores
control off-sale facilities and regulate the sale of both light and heavy
alcoholic beverages. On-sale outlets would be restricted to the sale of light
beverages. Although not all of its recommendations were adopted, this study
helped policymakers at State and local levels return to considering the
"controls" discussed back in the Temperance movement days; it also led to the
present-day State Alcoholic Beverage Control system.
State ABC's began to be established in 1933 in response to the
alcohol-related problems that sprang up around Prohibition and the economic
needs created by the Great Depression of the early 1930s. These ABC agencies
worked quickly to establish controls aimed at eliminating crime and corruption
in the alcoholic beverage industry, promptly removing the last vestiges of the
lately flourishing illegal bootlegging industry and instituting regular
collections of alcohol license fees and taxes the Nation's teetering economy so
urgently needed.
The ABC's established licensing and enforcement operations to make sure that
retail alcohol outlets complied with new State standards. The States approached
alcohol licensing in one of two ways: license States issued private parties
licenses to sell alcohol by retail, while control States allowed only their own
ABC's to act as alcohol retailers (see Box). Both
systems require reviews to ensure that proposed retail outlets conform to
published State standards governing alcohol serving practices, permissible
locations, hours of sale, and other relevant matters. ABC field officers conduct
these licensing investigations and monitor the operations of existing outlets.
The ABC field officers operate under the same circumstances and exercise the
same powers as sworn local police officers, who are also authorized to enforce
State ABC laws.
Today's State ABC's govern the manufacture, production, wholesale
distribution, and retail sales of alcohol under uniform standards established in
each State and integrated into a single control system designed to promote fair
business practices throughout the alcoholic beverage industry. In addition,
State ABC's maintain production standards, ensure proper alcohol tax collection,
monitor the industry's business practices, and work to reduce alcohol-related
criminal activity.
Control States and License States
The
management of alcohol availability in the United States has evolved into a
system that calls for States either to retain control over the off-sale
retail availability of alcohol or to contract with private entities to
issue off-sale retail alcohol licenses. The former are known as
control States; the latter are license States. Over the past
60 years, control States have increasingly moved from monopoly to
licensing systems, "privatizing" retail alcohol off-sales by issuing
licenses for the off-sale of wine and beer while maintaining control of
off-sale liquor outlets. Figure
2-1 shows the breakdown of control and license systems by State,
outlet density, and per-adult alcohol consumption.
Both license
and control States allow private on-sale retail alcohol outlets. Most
States also permit combinations of on- and off-sale licenses at the same
location. For example, some on-sale alcohol outlets are licensed for
off-premise consumption, allowing their customers to buy, say, a six-pack
of beer at the bar to take home. In addition, both license and control
States issue private licenses for short-term special events. These
short-term, specific "one-day" or "special event" on-sale licenses allow
the holder to sell predetermined alcoholic beverages (beer, wine, or
spirits) at a specific location (such as a neighborhood block party or a
fundraising event at a museum) for a short period, usually 1 to 3 days.
Today, the distinction between license and control States in terms
of their actual regulatory activity is difficult to discern (Gruenewald
and Janes 1989), and the advantages of one type of administration over
the other for preventing alcohol-related problems are ambiguous at best
(Gruenewald,
Madden, and Janes 1992). In studies conducted before the movement
toward privatization, the use of restrictive retail alcohol control
policies by States (Parker,
Wolz, and Harford 1978) and by U.S. counties (Hooper
1983) was associated with lower rates of alcohol-related problems. In
general, research findings support the notion that monopolies on retail
alcohol sales, if operated with a view toward public health, have the
potential to reduce alcohol consumption and its related problems (Edwards et
al. 1994).
The numbers above show alcohol consumption by
individuals aged 14 years or older by State, as well as the density of
on-sale, off-sale, and on/off-sale outlets combined (number per 1,000
population). Underage drinkers as young as 14 are included because studies
of the relationship between alcohol consumption and related problem rates
typically include adolescents (Edwards et
al. 1994). The information in this figure should not be used to draw
direct associations between outlet numbers and consumption rates; many
factors affect the nationwide variations in outlet numbers and consumption
rates shown here.
By law, States have both the power and the responsibility to regulate all
aspects of alcohol availability, and they can preempt local efforts to regulate
alcohol outlets. In practice, however, States share much of their power and
responsibility with cities and counties; after all, decisions about the
distribution and operation of alcohol outlets can best be made within the
communities they affect, which are in a far better position than any State
agency to manage the nuances of their relationships with alcohol outlets.
Similarly, ABC's benefit from the cooperation of local police and planning
departments in handling State licensing and enforcement
activities.
environmental factors — factors that are external or are
perceived to be external to an individual but that may nonetheless affect his
or her behavior. At a narrow level these factors relate to an individual's
family setting and relationships. At the broader level these refer to social
norms and expectations as well as policies and their implementation.
More than 60 years after the repeal of Prohibition, the primary concerns of
State ABC's remain regulation of commerce, collection of revenue, and control of
crime and corruption associated with the alcoholic beverage industry (Morgan
1980). Public health and community welfare issues linked to alcohol
availability are included in the State charters of many ABC's, but historically
have received little attention, as State ABC's typically lack the authorization,
staff, or funding to pursue such matters.
Developments over the past 20 years have, however, put increasing pressure on
State ABC's to pay attention to public health and community well-being. First,
as described in chapter 1,
research findings concerning the nexus between communities' alcohol availability
and alcohol-related problems suggest that the grouping and distribution of
retail alcohol outlets deserve more attention. There is a clear need, for
example, to improve assessments of the environmental factors associated with
geographically clustered outlets and with those in high-risk locations, such as
near college campuses and in areas where drugs are known to be sold.
Second, the advent of Federal block grants to the States in the late 1970s
gave State and local alcohol and drug program agencies the added responsibility
of defining their own prevention initiatives. Federal prevention grants were
awarded directly to communities to stimulate local government agencies and
private organizations to draw upon their own resources to solve alcohol-related
problems. These developments, coupled with the growing body of research on the
relationships between alcohol outlets and alcohol problems, boosted interest in
local control (Wittman and
Shane 1988). Communities made more and more requests for service to State
ABC agencies, and local prevention programs began demanding stronger State and
Federal policies to support community-level prevention efforts.
Third, many State ABC's are facing ever-greater workloads as a result of a
continuing decline in their budgets — and thus their staffs — relative to the
number of retail alcohol outlets and to growing State populations. In
California, for example, the ratio of ABC field investigators to retail alcohol
outlets soared from one officer per 43 retail outlets in 1955 to one officer per
some 340 outlets in 1997, a total of 200 ABC officers for 68,000 retail outlets
statewide (George Reece, Deputy Director, California Alcoholic Beverage Control
Agency, personal communication to Friedner Wittman, September 1988). It is
hardly surprising that many State ABC's are eager to work closely with local
jurisdictions and to share the responsibility for licensing and
enforcement.
Community agencies and other organizations increasingly are recognizing that
the nature and extent of alcohol availability is a source of risk to public
health and safety at the local level. At the same time, policies for managing
alcohol availability within the community are being viewed more and more as the
joint responsibility of local government, public agencies, and community groups.
As a result, prevention coalitions are forming in many communities to support
the use of local powers to control alcohol-related risks.
State and local governments are well positioned to reinforce one another's
efforts to manage local alcohol availability problems. The most promising means
through which public agencies can minimize alcohol-related problems are as
follows:
Local zoning laws and land-use ordinances for retail alcohol outlets.
Negotiated agreements with specific alcohol outlet operators.
Prevention of access to alcohol by underage would-be drinkers.
Property management procedures and architectural designs that encourage
prevention.
Regulations for the sale and use of alcohol in public places and at public
events.
community — a group of individuals who share cultural
and social experiences within a common geographic or political
jurisdiction.
It is, of course, up to local public agencies and concerned groups to apply
these measures to their community's alcohol availability-related problems. State
ABC's and other outside sources of support can be of assistance once a course of
action has been decided upon, but they can do little beforehand. The following
sections address the leadership issues faced by local public agencies and
community groups that wish to adopt prevention measures as city or county
policies.
Over the past decade, local zoning laws and other land-use ordinances have
gained popularity as a means of controlling the risks posed by alcohol outlets.
Such ordinances protect the community by establishing land-use zones —
districts or areas that can be used only in certain ways. These zones require
operating conditions and facility designs that limit high-risk behaviors on or
near the site in question; an established local review process weighs the merits
of every zoning application. By setting such limits on permitted land uses and
in some cases denying even those permits, zoning ordinances guard communities
against a variety of hazards. For example, zoning ordinances separate industrial
plants that use dangerous manufacturing processes from residential and other
vulnerable areas such as hospitals and schools (Babcock
1966; Bassett et al.
1935; Christoffel and
Teret 1993).
Modern zoning ordinances came into widespread use throughout the United
States following a 1926 Supreme Court ruling that cities, counties, and other
locally governed jurisdictions have the power to protect the public's "health,
safety, welfare, and morals" (City of
Euclid v. Ambler Realty Co. 1926). Over the past 70 years, local
communities have effectively used zoning laws to protect the public health by
assisting ABC's and other State agencies in carrying out their duties. It is
therefore not surprising that State governments generally recognize the value of
local zoning laws and protect their use. Most State ABC statutes provide ample
latitude for the application of local zoning ordinances to State-licensed or
-operated retail alcohol outlets. Typically, applicants for State ABC licenses
are asked to obtain local zoning clearance before submitting their applications
to an ABC.
conditional-use permit — a permit allowing the sale or
consumption of alcohol that is granted pursuant to certain terms and
conditions. Such permits may be awarded on a temporary or permanent basis.
Communities have a significant opportunity to manage the potentially
troublesome aspects of retail alcohol availability by limiting alcohol outlets
through the local zoning code (Wittman
1994), as follows:
Density restrictions can limit the number of alcohol outlets by
population, geographic area, or as a percentage of all retail alcohol outlets
in a given commercial area. (Limits on the number of outlets according to
population are more often found in State ABC statutes than in local
ordinances.)
Restrictions on hours of operation can limit the times when
alcoholic beverages can be sold.
Spacing restrictions can specify a minimum distance between alcohol
outlets and schools, churches, residences, parks, playgrounds, or other
community sites.
Standards of operation and facility design can ensure that outlet
premises are securely maintained and that staff are trained not to sell
alcohol to underage youths, inebriates, or those likely to drive. Zoning
ordinances may also require certain architectural design features to prevent
theft or loitering (Clarke
1992).
Types of alcohol outlets can be limited to certain zones or
disallowed altogether. For example, bars that offer live entertainment
generally are not permitted in residential areas, and some communities do not
permit drive-through outlets anywhere.
These limits can be stated as "conditions" on the zoning permit issued to any
individual establishment. Such limits may be imposed either as standard
conditions (a list of the limits typically required for each application) or
as discretionary conditions (restrictions applied on a case-by-case basis
and tailored to the specific features of the proposal and the surrounding land
area). Most communities use standard conditions supplemented by discretionary
conditions as circumstances warrant (Wittman
1994).
Standard conditions designed to curtail alcohol-related problems by
restricting activities in and around licensed on- and off-sale premises include
the following:
Authorizing police officers to enter a licensed alcohol outlet at any time
to determine whether any regulations have been violated.
Ensuring the presence of an on-duty employee over the age of 21 at all
times when alcoholic beverages are sold.
Hiring security guards to protect patrons and prevent damage to the
premises.
Preventing underage youth from entering the premises during certain hours
or without an accompanying adult.
Requiring Responsible Beverage Service (RBS) training for staff of retail
alcohol establishments and short-term permit events.
Requiring soundproofing and fencing to avoid disturbing neighbors.
Restricting nude entertainment.
Restricting the hours and days when alcohol is sold.
Communities may make active or passive use of local zoning
ordinances. Active use requires that every application be reviewed to determine
whether the proposed land use complies with the ordinance. This review weighs
the risks and benefits to public health, safety, and community welfare
associated with the proposal. This type of zoning is administered through
conditional-use permits, which impose the conditions described above on
the land-use permit application.
Procedures for case-by-case CUP review of local planning and zoning
ordinances are generally the same throughout the United States. Applications for
zoning permits are initiated by the property owner or a designee. Staff
officials in local agencies then conduct reviews to determine whether the
proposed land use meets zoning code requirements and whether problems might
occur if the permit is granted. Once the official findings are completed,
recommendations are made to the local zoning authority (usually a zoning review
board). This local authority conducts a public review of the findings and
decides whether to grant the use permit as requested, to grant it with some
modifications, or to deny the request. This decision may be appealed to the
local legislature and then to the courts (Babcock
1966; Bassett et al.
1935; Wittman
1982, 1994).
Under a passive review system, local zoning authorities are restricted to
determining whether an application conforms to the published requirements of the
local zoning code. If the proposed land use complies, a use permit is issued
automatically, or "as of right."
Active zoning is preferable in preventive land use planning for retail
alcohol outlets. Passive zoning does not offer the opportunity for careful
review of the merits of each case; as a result, problems on an application may
be overlooked. Moreover, once granted, a passive use permit cannot easily be
modified or revoked unless appropriate conditions were imposed at the outset.
Should problems arise later, the enforcement process is likely to take longer
and will probably not be as effective as under an active use permit (Wittman and
Shane 1988).
alcohol outlet — a business or location where alcoholic
beverages are sold to the public or to a select membership.
Some U.S. cities and counties have been making active use of planning and
zoning ordinances to prevent problems with retail alcohol outlets for 20 years
(Wittman
1982, 1994). This
is particularly true in California, where planning research on local zoning of
alcohol outlets got under way in 1979. In 1987, at least 30 percent of the
State's approximately 470 municipalities were using CUP ordinances for both on-
and off-sale alcohol outlets (Wittman and
Hilton 1987); a 1993 estimate by the League of California Cities suggests
that about half the State's municipalities were then making active use of CUPs.
Community prevention coalitions, local officials, and local police departments
have found that CUP conditions for alcohol outlets provide a vital tool for
controlling and preventing alcohol outlet-related problems (Wittman, Helmke,
and Biderman 1992; Wittman and
Shane 1988). Appendix F
outlines an example of a CUP ordinance applied to prevention
problems.
Active zoning through CUP ordinances enhances enforcement efforts by allowing
prompt intervention when alcohol outlets are violating their State ABC licenses
or local land use permits. If an outlet violates both local zoning conditions
and State licensing requirements, local authorities have greater leverage to
bring the operator into compliance. If informal discussions with operators prove
ineffective, their violation of CUP conditions offers grounds for revoking the
local use permit. When it is clear that standards will be enforced, voluntary
compliance with community standards and sensitivity to neighborhood concerns can
be expected to increase.
Sometimes, however, a more forceful approach may be required. If initial
attempts to obtain voluntary compliance fail, the State ABC and the local
jurisdiction may take stronger action via inspections, citations, fines, and
possibly revocation of the State ABC license or local use permit. Most alcohol
outlet owners and operators agree to address problems if economic sanctions and
revocation of their licenses and permits are at issue. Owners occasionally will
take a "wait and see" attitude to test the community's willingness to enforce
the zoning conditions, but most eventually comply or sell the establishment
rather than face strong enforcement actions; only rarely are public agencies
forced to proceed with license or permit revocations or fines.
Several communities are using CUPs to strengthen and enforce nuisance
abatement laws. The nuisances referred to typically include littering,
loitering, harassment of passers-by, public urination, open-air drug-dealing,
and vice crimes such as prostitution and gambling. Some California communities
now include special nuisance abatement provisions in CUP ordinances for alcohol
outlets (Mosher and Works
1994; Wittman
1994). These ordinances facilitate prompt action by city officials once a
formal determination has been made that an alcohol outlet is creating or
abetting public nuisances. The active zoning ordinance's CUP conditions make it
possible for zoning authorities to work directly with the outlet operator to
eliminate nuisances by bringing the establishment into compliance with CUP
conditions as an alternative to going to court. This approach often resolves the
issues without resort to protracted and expensive legal proceedings. Under
passive zoning, by contrast, the community would be required to file a court
case in the first place to address the alleged nuisances (Kiley
1998).
Although the 21st Amendment to the U.S. Constitution gives States the power
to regulate the sale of alcoholic beverages in public places and at public
events, States often exert this control only through the minimal standard
requirements they apply to one-day or other short-term licenses. What's more,
States generally leave the regulation of drinking in public places to local
jurisdictions. These State policies leave considerable room for local public
agencies to interpret and implement specific policies and ordinances of their
own. Such latitude gives communities the opportunity to prevent problems related
to alcohol sales during casual uses of public spaces and at special events such
as Fourth of July fireworks displays, Saturday-night dances, high-school
graduations, and ethnic group celebrations.
problem outlet — a retail alcohol outlet that resists
cooperation with State or local authorities or community groups in addressing
high-risk practices or community complaints.
Substantial legal liability may rest with the local jurisdiction that owns or
controls facilities used by the general public, whether or not alcohol is sold
there. Therefore, unless reasonable measures are taken to prevent problems the
use of alcohol on public property may cause, the local jurisdiction may be held
liable in the event of an alcohol-related injury (Solomon et al.
1996). Public properties subject to such liability claims include the
following:
Common areas, such as plazas, squares, and courtyards.
Facilities designed for public gatherings, such as fairgrounds,
auditoriums, and stadiums.
Parks, beaches, playgrounds, and natural open spaces.
Streets, sidewalks, alleys, and transportation facilities.
Community policies and restrictions on drinking in public continue to spark
local debate. Should the community prohibit all drinking in public? If public
drinking is permitted, what constraints should be imposed to prevent problems?
Traditionally, local governments have banned drinking in public to control
nuisance inebriates. More recently, restrictions on drinking at public beaches
and in automobiles, parks, and other recreational settings have been implemented
as part of broader public safety policies that put community policing concepts
to work against crime and violence at the neighborhood or district level (Edwards et al.
1994; Goldstein
1990).
Very few studies have been done on local ordinances that apply to drinking in
public. Thus debate continues over whether to allow drinking in open public
spaces such as parks, sports stadiums, concert halls, and arts centers. Some
localities are finding that under certain circumstances controlled drinking in
such places is easier to enforce and results in fewer problems than complete
bans on drinking. However, local authorities may well prefer to ban all drinking
at hard-to-control events such as long parades, large street fairs, and mass
open-air events targeted at young people (Wittman 1997a).
For controlled drinking to be allowed, most communities require a special
permit stipulating preventive measures such as the following:
Advance public notification that preventive measures will be in effect.
Controlled access through a supervised entrance into a fenced enclosure
where alcohol is sold and consumed.
Facility designs and operational procedures that deny underage individuals
access to alcoholic beverages and that minimize risks to event attendees, for
example by providing alcohol-free "family areas" at sports stadiums and
allowing alcohol sales only in stadium concourses, not in the seats.
Limits on advertising and promotion of alcohol availability in conjunction
with the event.
Prohibiting the public from bringing alcohol onto the premises and cutting
off sales of alcoholic beverages at least an hour before the end of an event
to avoid loosing inebriated drivers onto the streets.
Special arrangements for security and enforcement of alcohol restrictions.
Many communities' initial experiences with alcohol control policies have led
local officials to adopt responsible beverage service standards for those who
sell or serve alcoholic beverages at public events. RBS — a general term
covering a range of preventive policies and practices for the sale and service
of alcohol in retail establishments — is a powerful tool for reducing
alcohol-related problems at the local level. Examples of RBS policies and
programs are detailed in chapter 3.
One aspect of RBS programs is training servers in responsible beverage
service practices. Another involves working with alcohol outlet owners and
managers to establish prevention policies and practices that support the servers
and minimize excessive or other problematic drinking. The principal goals of RBS
training programs are to prevent patrons from becoming intoxicated, to ensure
that intoxicated patrons are not served further or exposed to harm, and to
prevent the sale of alcohol to minors. Some cities and counties include RBS
training as a standard requirement for local planning and zoning ordinances, for
short-term event permits, and for special events hosted or sponsored by
community agencies (Wittman and
Harding 1993).
RBS programs are becoming increasingly available at the local level. Some
State ABC's and a number of private organizations now offer training in and
consultation on RBS practices and policies. The California State ABC, for
example, provides Licensee Education on Alcohol and Drugs training for all ABC
licensees, while the State of Oregon requires RBS training for all commercial
alcoholic beverage servers. Furthermore, California State-level organizations
are being created to certify training and site-management services based on RBS
standards (California
Department of Alcoholic Beverage Control 1994a; Institute for
the Study of Social Change 1995; Wittman et al.
1991). The not-for-profit California Coordinating Council on Responsible
Beverage Service certifies or recertifies about 15 RBS training programs in the
State each year (California
Coordinating Council on Responsible Beverage Service 1995). The
implementation and effectiveness of some of these RBS programs — particularly
those produced by federally funded research projects — have been formally
evaluated; see chapter 3 for
details.
Community organizations may look to their local public agencies not only as
sources of information but as models for alcohol availability policies at social
events. Similarly, official personnel policies, such as limits on employee
drinking at corporate events, can offer private organizations a model for
planning and instituting their own workplace drinking policies. Many cities and
counties have preventive policies concerning drinking at department-sponsored
gatherings such as holiday parties, receptions, and other official functions.
These policies contribute to the quality of the events and reduce the potential
for unpleasant incidents that may lead to lawsuits or other problems.
Public agencies also can take the lead in securing sponsorship for prevention
campaigns and programs that include local organizations and community groups.
Anti-drinking-and-driving holiday initiatives, sober-graduation campaigns, and
summer recreation programs all require working partnerships among public
agencies, local businesses, and voluntary and other community organizations.
Support and endorsements from public officials help such programs attain greater
visibility, wider participation, and positive results.
Local authorities can also take steps to make sure their jurisdictions'
prevention policies on alcohol availability are consistent across all public
agencies, widely disseminated to the public, and correctly and fully applied.
Consistent policies engender a supportive climate that can resonate throughout
the broader community. Such consistency makes for more effective action on
alcohol availability problems, which requires coordination among the State ABC;
the district attorney's office; and the local police, land-use planning, and
community development departments, among others. It takes both cooperation and
coordination across a community to facilitate the granting of permits, the
distribution and operation of new and transferred alcohol outlets, and the
enforcement of local regulations.
high-risk setting — a location of alcohol outlets where
the threat to the health, safety, or well-being of the community is
exacerbated by other factors such as high crime rates or dangerous
highways.
Problems involving alcohol outlets often can be resolved by direct
negotiations between the outlet operator and the affected parties. State ABC
agencies, local authorities, neighbors, or competitors can meet with the outlet
operator outside the formal hearing process to establish conditions acceptable
to all. When good will is present on all sides and there are no insurmountable
complications, this approach can succeed. For example, a Los Angeles police
officer whose family owned a convenience store in a city in northern San Diego
County took immediate action upon hearing from the store's neighbors that it was
a major source of calls for police service; the officer promptly replaced the
store manager, who had allowed loitering and drinking on and near the premises,
and conditions around the store improved dramatically (F. D. Wittman, personal
communication, 1994).
Voluntary negotiations between an outlet operator and the establishment's
neighbors can be conducted successfully without the presence of State or local
officials, although it often helps to include them from the outset. In any case,
if initial negotiations fail, the next step is to call in State ABC and local
police and planning officials. They can convey to the operator the importance of
responding cooperatively to problems as well as the possible consequences of not
doing so under the State ABC license and local use permit.
A distinction should be made, however, between voluntary agreements
negotiated for a single retail alcohol outlet and those reached with several
outlets operating under a single owner or strong trade association, or with
several independently owned and operated outlets. Negotiating voluntary
agreements with several outlets is far harder than reaching an accord with just
one, as independent owners have no way of guaranteeing one another's voluntary
compliance or of ensuring that troublesome operators will participate in an
agreement.
Efforts to reduce public health problems through voluntary agreements with
alcohol outlet operators generally meet with limited success when several
outlets in an area have a financial interest in conducting business practices
that are detrimental to the public health. For example, convenience stores in a
high-risk area may refuse to stop selling inexpensive, high-proof alcohol to
public inebriates. Even when agreements are reached in such cases, they are
often short-lived; as soon as one outlet stops honoring the voluntary agreement,
the rest will likely abandon it as well (Institute for
the Study of Social Change 1995).
Mounting evidence shows that there is a clear need for communities to
increase their efforts to enact and enforce laws prohibiting alcohol sales to
minors and to prevent minors from even trying to buy alcohol. Since 1984, every
State has had a minimum drinking age of 21, and a number of studies indicate
that the increased age limit has reduced the number of alcohol-related traffic
crashes among the affected age groups (Wagenaar
1986). The increase in the minimum drinking age was also shown to reduce
alcohol consumption among high school seniors — lower rates of drinking that
appeared to persist as these youth entered their 20's (O'Malley and
Wagenaar 1991).
Research also shows, however, that minors can easily obtain alcohol from
friends or family members as well as through shoplifting and direct purchases
from retailers (Wagenaar et al. 1992). Nevertheless, outlet operators are rarely
punished for selling alcohol to minors, and State ABC offices lack the staff for
adequate enforcement (Wagenaar and
Wolfson 1994). Although research on minors' access to alcohol is in the
early stages, studies of minors' access to tobacco products have resulted in
numerous community-based efforts to prevent the sale of tobacco to minors. Such
efforts have included merchant education and support for merchant compliance
with the laws (Biglan et al.
1994; Keay et al.
1993; Skretny et al.
1990) — methods that have potential for preventing sales of alcohol to
minors as well.
One strategy State ABC's and local police are using to prevent youth access
to alcohol and tobacco is the "sting" or decoy-buy operation. In
accordance with a procedure approved by the State ABC and administered by local
law enforcement agencies, decoy-buys send minors to outlets to attempt to buy
alcoholic beverages. Clerks who sell to minors are fined and the violation is
recorded on the outlet owner's license. Repeat offenses can result in increasing
sanctions, leading to revocation of the ABC license or local use permit.
Periodic decoy-buy operations (three or more per year) have resulted in
decreased sales of alcoholic beverages to decoy buyers (California
Department of Alcoholic Beverage Control 1996).
Certain architectural designs and property management procedures lend
themselves to crime prevention through environmental design, which can
prevent specific problems associated with retail alcohol outlets, such as crime,
loitering, shoplifting, public intoxication, vehicular traffic, noise, bright
lights, and other neighborhood disturbances. One study showed that several
design features and operating practices in convenience stores affected their
likelihood of being robbed. Such features and practices include secure
cash-handling methods using in-store safes, open architectural designs that
permit easy surveillance by police and store personnel, and following a policy
of having at least two clerks in the store at night. In Florida, legislation
requiring the adoption of such practices is credited with a 10-percent decrease
in convenience store robberies over a period when violent crime elsewhere
increased by 10 percent (Hunter and
Jeffrey 1992). Crime prevention through environmental design techniques can
be implemented by owners or operators of alcohol outlets either independently or
in consultation with local officials, such as from the planning and police
departments.
State ABC's and local jurisdictions can work together to prevent alcohol
availability-related problems. Most contacts between State ABC's, local public
agencies, and community groups occur on a case-by-case basis to discuss problems
with individual outlets — such contacts have little preventive value. Recently,
however, State ABC's, other State and Federal agencies, and private foundations
have begun to expand their combined efforts to help local jurisdictions and
prevention-oriented organizations develop effective policies and procedures for
working with alcohol outlets at the local level. Although systematic studies of
such State and local collaboration efforts are not available, several examples
of successful partnerships are described in the sections that follow.
Several natural experiments that arose spontaneously in the course of policy
development have strengthened the bonds between State ABC's and local alcohol
control systems by increasing the authority or capacity of local jurisdictions
to assist State ABC licensing and enforcement. Although these experiments were
neither planned nor thoroughly documented, their results offer important lessons
for future initiatives:
A California State Assembly member convened a panel to draft a model
zoning ordinance to strengthen local control over alcohol outlets (Model Zoning
Ordinance 1987). Many California cities and counties have used this model
ordinance when drafting local zoning regulations. The use of planning and
zoning ordinances has strengthened the connections between communities and the
ABC regarding licensing and enforcement.
Although local jurisdictions generally have the authority to enforce State
ABC laws, many local law enforcement agencies lack training in administering
the laws. To rectify this situation, the California Department of Alcoholic
Beverage Control now awards $100,000 development grants to local police
departments to improve their alcohol licensing and enforcement activities (California
Department of Alcoholic Beverage Control 1994b).
Because decoy-buy operations have been demonstrated to have the short-term
effect of suppressing sales of alcohol to minors, State ABC's and local police
departments can work jointly to conduct several such operations each year. The
California State ABC Department has developed a manual for statewide use that
codifies decoy-buy procedures for local police and sheriff's departments.
The 1994 Nebraska Liquor Control Act gave local governing bodies several
specific powers and duties, including the authority to cancel or revoke
alcohol licenses for cause or for violations of the act. (Any cancellation or
revocation action is subject to appeal to the State Liquor Control
Commission.) The act also empowered local governments to make nonbinding
recommendations to the Commission, which has the authority to approve or deny
applications to serve or sell alcoholic beverages.
Some State ABC's, such as the California Alcoholic Beverage Control
Department and the Pennsylvania Liquor Control Board, have instituted programs
to educate local public agencies and school-age youth about alcohol
availability-related problems and ABC operations.
Some State alcohol and drug control agencies are encouraging municipalities
and other local jurisdictions to become more active in addressing community
problems related to alcohol availability (Casswell et al.
1989; Greenfield and
Zimmerman 1993). That said, there is wide variation in the extent to which
different State agencies support local efforts to improve controls on alcohol
availability. Some, like the California Department of Alcohol and Drug Programs,
provide technical assistance, information dissemination, statewide conferences,
and consultations on county initiatives in environmental prevention (Wittman
1992, 1997b; Wittman and
Biderman 1993).
Federal demonstration grants and community trial projects have generated
significant support for the development of local controls. From 1990 to 1995,
the National Institute on Alcohol Abuse and Alcoholism funded projects for
community prevention in several cities in California, Minnesota, and South
Carolina, which were systematically evaluated (Addiction June 1997).
These projects document problems related to retail alcohol availability and
report on community-level strategies for addressing those problems. The U.S.
Department of Health and Human Services' Center for Substance Abuse Prevention
(CSAP) includes "environmental" and "community-based" approaches to alcohol and
drug problem prevention among the six types of local prevention activities that
it funds (Center for
Substance Abuse Prevention, Federal Register March 31, 1993).
Private foundations have also played a key role in supporting community-level
prevention initiatives. The Robert Wood Johnson Foundation, for instance,
provides extensive support through "Fighting Back" Partnership programs
(administered by Join Together, Boston University School of Public Health) in
several cities. Other programs use environmental approaches to prevention and
focus on the use of zoning ordinances, RBS programs, and other strategies for
working directly with retail alcohol outlets. Foundations also support
grassroots efforts to protest alcohol availability in high-risk inner-city and
Native American communities (Aguirre-Molina
1991; Mosher and Works
1994).
State, Federal, and foundation sources all support knowledge dissemination
activities such as this guide. CSAP also supports various information
dissemination activities through the National Clearinghouse for Alcohol and Drug
Information, the National Center for the Advancement of Prevention, and the
regional Centers for the Application of Prevention Technology. These
organizations offer conferences, seminars, technical assistance, and
publications that include research summaries and information on best practices.
The Robert Wood Johnson Foundation's Join Together program also distributes a
range of pertinent materials on community-level approaches to
prevention.
The local policy tools and initiatives described in this chapter indicate the
potential for communities to assume greater responsibility for alcohol outlets
at the local level. In several respects, however, States have been slow to
expand ABC activities specifically to address public health problems or to
increase local authority for oversight of retail alcohol outlets. The sections
that follow briefly describe several factors that have prevented faster
strengthening of State and local connections: limited use of taxation and
fees, constraints on staffing resources, and the lack of data on
retail alcohol sales and their relationship to community problems.
The debate over taxation continues in every State from one decade to the
next: Should alcoholic beverages be taxed at higher rates? Should taxation
authority be extended to the local level? Such debates may intensify as research
continues to confirm that higher prices for alcoholic beverages are associated
with decreases in public health and safety problems (Edwards et al.
1994).
To date, local taxes on alcohol have rarely been imposed because States are
generally reluctant to grant such authority to local governments. However, local
agencies are typically allowed to charge permit-filing and business-license fees
to cover the jurisdiction's full administrative and enforcement costs related to
alcohol outlets. Some communities have begun charging nonrefundable
permit-filing fees that range from a few hundred to a few thousand dollars and
reflect the full cost of processing and enforcing applications for zoning
permits (Wittman, Helmke,
and Biderman 1992).
The ongoing debate at Federal and State levels over raising taxes on
alcoholic beverages affects local prevention efforts in several ways. Higher
excise taxes and State fees on alcohol could be used to increase staffing levels
and otherwise strengthen the capacity of ABC and other State agencies to assist
local communities. Higher taxes and fees would also reduce alcohol consumption
and related problems (Edwards et al.
1994). Many cities and counties would probably pass legislation to increase
local taxes on alcoholic beverages if permitted to do so by the
State.
The ratios of State ABC staff to the number of retail alcohol outlets, which
have declined steadily for decades, are now below the levels originally set for
some ABC agencies. Some States also continue to pursue the privatization of
alcohol outlets, doing relatively little to restrain their proliferation (see chapter 3). ABC's
in many States face such backlogs in satisfying day-to-day licensing demands
that they must confine their enforcement efforts to only the most troublesome
cases.
Because the resources of State-based ABC's are limited, comparatively little
staff time is spent on prevention initiatives and routine surveillance (Gruenewald,
Madden, and Janes 1992). The current regulatory process tends to be
case-oriented and reactive, triggered by requests from retailers seeking
licenses and driven by complaints about existing outlets filed by local
officials and neighbors (Wittman
1982).
data — information collected according to a methodology
using specific research methods and instruments.
Operating an ABC on a case-by-case basis is time-consuming and expensive.
ABC's must operate according to State law when processing license applications.
Case reviews to deny a new license or to sanction an existing establishment
require a considerable investment of staff time and expertise. Licenses cannot
be denied unless a background investigation shows that an applicant is unfit or
that neighbors or public agencies can demonstrate a well-documented threat to
public health and safety. ABC's will not deny or sanction licenses simply
because of community disapproval of drinking; to influence licensing decisions,
protesting local agencies or community groups must demonstrate that the
applicant is likely to create specific problems (e.g., that children at
play might be endangered by inebriated drivers leaving a neighborhood bar). It
is not uncommon for licensing and enforcement actions to take months or even
years to complete.
State agencies do not routinely report data about community alcohol problems
in relation to outlet types or geographic areas. Similarly, local police
generally do not file regular reports on alcohol-law violations by outlet type
or police beat. The State ABC and most local police departments do, however,
provide detailed information on police complaints and other problems associated
with specific alcohol outlets on an as-needed basis in individual cases. But
this information is often provided after the fact, in connection with
enforcement activities following numerous complaints about the outlet. Because
the information is not collected consistently and in a timely fashion, it is of
little value in monitoring alcohol outlet control policies or in planning
long-range prevention strategies.
Likewise, the State agencies responsible for assessing and collecting taxes
generally do not report alcohol sales separately by retail outlets. This makes
it difficult for researchers to include consumption variables in studies of the
relationships between alcohol outlets and alcohol- related problems. States
could readily report information about alcohol sales volumes and dollar amounts
if they chose to do so.
Researchers and information specialists have assembled much information
illuminating the underlying nexus of relationships among types of alcohol
outlets, geographic locations, and patterns of alcohol-related problems. Until
recently, special expertise at high cost was required to manage these data,
which typically are collected for a limited time and for the limited purposes of
a specific research project. Findings based on this information are useful to
local communities and State ABC's for general prevention planning, as described
in chapter 3, but this information is not immediately useful for managing
alcohol outlets at the community level. In fact, State ABC's and local agencies
lack the capacity to collect and analyze such data on their own.
Recent advances in the development of geographic information systems (GIS)
and computer software for their use have made it possible to describe
alcohol-related problems in relation to retail alcohol outlets at the community
level. State ABC's and local police departments can now routinely observe public
health and safety problems related to alcohol outlets in the environmental
contexts of time, location, and type of setting, including all types of on- and
off-sale outlets according to State licensing nomenclature and local land use
categories (Harding and
Wittman 1995). Following pilot tests in several California cities, a local
GIS-format Alcohol/Drug Sensitive Information Planning System has been developed
to provide such information based on continuous reporting of alcohol and drug
involvement in all calls to the police for service (Harding and
Wittman 1995). This system provides local information, by time, location,
and type of setting, about emerging "hot spots" and other problem trends
associated with alcohol outlets in. It provides the information in a format
useful to local planners for reducing alcohol-related problems by pinpointing
the settings and circumstances where problems are most likely to
occur.
Many alcohol-related problems at the community level result largely from the
local settings and circumstances of alcohol availability that compromise
people's health and safety. Cities, counties, and other local jurisdictions have
considerable powers and resources to manage these environments to prevent,
eliminate, or at least reduce the problems associated with them. As the nexus
between alcohol availability and related problems becomes clearer, State ABC's
and local jurisdictions are beginning to put their capacities for prevention to
greater use.
Many communities that once resolved alcohol availability-related problems
solely on a reactive, law-enforcement basis are learning to prevent these
problems through a combination of approaches, including preventive land use
planning and community policing. The helpful yet limited resources of the State
ABC system require each locality to take action on its own and build
partnerships with other local and State agencies to effect the changes community
members desire. Focused efforts to make full use of these powers and resources
can go far toward reducing the human and financial costs of alcohol
availability.
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The primary goal of this chapter is to offer planners at the State and
community level information on the effectiveness of prevention approaches
aimed at reducing the retail availability of alcohol and the incidence and
severity of alcohol-related problems. A related goal is to provide practical
recommendations about using these prevention approaches — defined as a group of
interventions that share essentially common goals, underlying concepts, and
methods as well as outcomes — to make policies and programs that are most
appropriate for their target populations.
The first section of this chapter presents analyses of the effectiveness of
six prevention approaches discovered through an extensive search of published
and unpublished literature as well as a review of well-designed and -implemented
case studies (brief abstracts of all the research and practice studies reviewed
for this guide appear at the end of this chapter, pages 55-84). Research studies
and practice case studies were systematically reviewed and evaluated by an
expert panel using rigorous criteria established under the Prevention
Enhancement Protocols System (PEPS) Rules of Evidence (see appendix C for a
description of the systematic protocol used for these analyses).
research evidence — in this guide, information obtained
from research studies conducted to evaluate the effectiveness of an
intervention and typically published in peer-reviewed journals. This
information is based on investigations under designs ranging from experimental
to quasi-experimental to non-experimental.
This guide uses the term research evidence to refer to the combined
body of knowledge gained from research on a specific prevention approach. This
information is gained from scientific investigations that are conducted using a
variety of designs but are all assessed to have sufficient scientific rigor to
constitute valid evidence relevant to the research questions. Also included as
evidence are well-evaluated natural experiments, ecological correlations, and
econometric analyses. The term practice evidence describes information
derived from implementation of prevention interventions based on sound
conceptual frameworks, clear chronologies of events, reliable and valid measures
of input, and outcome variables. These interventions must include process
evaluation information on program implementation and procedures.
research — the systematic effort to discover or confirm
facts by scientific methods of observation and experimentation.
This section also presents conclusions that the expert panel drew about each
approach from the research and practice evidence, as well as the lessons to be
learned from that evidence. In the course of their examinations the panel also
identified gaps where further research is required; their recommendations to
fill these gaps also appear in this section. The consideration of each approach
wraps up with a set of recommendations for practice. While these
recommendations are certainly conditioned by the cumulative research and
practice experience of the expert panel, it is important for the reader to
recognize that not all of these recommendations follow directly from their
reviews of the evidence per se.
The extensive search of published and unpublished literature as well as
widely solicited effective practice case studies conducted for this guide
yielded the following six approaches to reducing the problems related to retail
alcohol availability:
Preventing Availability to Underage Youth. Laws can be established
and enforced to reduce the likelihood that merchants will sell alcohol to
underage youth, that underage youth will attempt to purchase alcohol, and that
underage youth will experience alcohol-related problems.
Raising Alcohol Taxes and Prices. States and jurisdictions that
have higher taxes tend to have lower rates of consumption, deaths due to motor
vehicle crashes, and violent crime.
Responsible Beverage Service. RBS includes server and management
training and management policies that are designed to reduce the risks of
customer intoxication and that intoxicated persons will harm themselves or
others. The goal of RBS is to create safer drinking environments and to reduce
the likelihood of intoxication and its related problems.
Changing the Conditions of Availability. State and local
governments can modify alcohol availability through conditions such as outlet
density regulations and through decisions such as privatizing State retail
alcohol monopolies and creating or eliminating restrictions on alcohol sales.
Laws also can be established to regulate the sale, purchase, and consumption
of alcoholic beverages in municipally owned facilities such as city parks and
at special activities such as professional sporting events.
Changing Hours and Days of Sale. State and local governments can
modify the availability of alcohol by changing the hours and days when it can
be sold, such as by limiting or extending the hours of sale or disallowing
sales on certain days.
Community-Based Prevention Activities. Grassroots activities bring
together concerned citizens and community groups in efforts to change local
laws, regulations, or policies to reduce alcohol-related problems.
Establishing and enforcing minimum drinking age laws that prohibit alcohol
sales to, and the purchase of alcohol by, underage youth tend to reduce alcohol
use and related problems. Although all States have already raised the legal
drinking age to 21, evidence demonstrating the effectiveness of a high minimum
drinking age is pertinent because it not only underscores the importance of
enforcement efforts but offers valuable points in the debate over retaining such
laws.
The analysis of the effectiveness of efforts to prevent the availability of
alcohol to underage youth is based on 11 research studies and 3 prevention
practice cases.
Several studies examined the effects of different State minimum drinking age
laws on drinking behaviors and alcohol-related problems. Differences among the
States' minimum legal drinking ages were eliminated with the passage of the
uniform national minimum age limit in 1984.
O'Malley and
Wagenaar (1991) compared drinking behaviors and the number of
alcohol-related traffic crashes in States with high minimum legal drinking
ages with those in States with low minimum legal drinking ages. They also
examined changes in drinking behavior and the number of traffic crashes in
States that raised their minimum legal drinking age to 21 years with those in
States that already had set the minimum at 21.
Similarly, Wagenaar
(1986) examined the effects of raising the minimum legal drinking age in
Michigan on the number of injury-producing traffic crashes among drivers
between the ages of 18 and 20.
Wagenaar and
Maybee (1986) examined the effects on traffic-crash rates of a 1981 Texas
State law raising the minimum legal drinking age from 18 to 19 years.
Mooney
and Gramling (1993) compared a group of college students where the minimum
legal drinking age was 21 with another group where the minimum was 18.
Patterns of drinking behavior were compared in terms of frequency, quantity,
and location of consumption.
In 1987, the U.S. General Accounting Office (GAO) applied evaluation
synthesis methodology to then-available research studies that analyzed the
effects of raising the minimum drinking age laws on traffic crashes and
alcohol consumption among those affected by the laws.
Two studies examined the effects of establishing different limits on blood
alcohol concentration (BAC) rates for adults and youth.
Hingson,
Heeren, and Winter (1994) compared the rate of alcohol-related traffic
crashes in 12 States where the BAC limit was lower for young drivers than for
adults with those in 12 comparison States where the BAC limit was the same for
youths and adults.
The
National Highway Traffic Safety Administration (1992) examined the
effectiveness of a Maryland State law that prohibits driving by those younger
than 21 who have a BAC of 0.02 percent or more and of a public information
campaign designed to promote the law's effects.
Two additional studies examined alcohol purchase attempts by underage youth.
Preusser et
al. (1995) compared the behaviors of underage youth attempting to purchase
alcohol in two States that have substantially different laws regarding the
purchase, possession, and consumption of alcohol and the use of false
identification by underage youth.
One research study and three practice cases examined prevention programs.
Hingson
et al. (1996) evaluated the effectiveness of the Saving Lives Program, a
community initiative that organized multiple city departments and private
citizens to reduce alcohol-impaired driving, alcohol-related driving risks,
and traffic deaths and injuries.
The Pennsylvania Liquor Control Board conducted activities designed
to control the density of alcohol outlets, support the prevention of alcohol
abuse, disseminate information on the responsible use of alcohol and
responsible alcohol sales and service, and establish partnerships with other
State agencies and organizations.
The Under 21 Enforcement Project of the Town of Yorktown Police
Department was designed to enforce regulations prohibiting the sale of alcohol
to persons under 21 years of age, to heighten public awareness of alcohol
abuse by youth, to aggressively enforce DWI regulations for underage youth,
and to increase the accuracy of police reports concerning traffic crashes.
Cops in Shops was an enforcement and media campaign designed to
reduce alcohol purchases by underage youth in Las Cruces, New Mexico. The
campaign involved police officers posing as employees of licensed
establishments.
More detailed abstracts of the above studies appear at the end of this
chapter (pp. 60-67).
Levels of Evidence: Availability to
Youth
The research and practice evidence reviewed
indicates that it is possible to implement and enforce laws designed to
prevent alcohol availability to minors.
There is strong evidence that increasing the minimum
drinking age results in a decrease in traffic casualties.
There
is medium evidence that increasing the minimum drinking age
results in a decrease in consumption of alcohol and consequent alcohol
problems other than traffic casualties.
There is strong
evidence that there are substantial sales to minors and that there
is considerable potential for reduction of such sales.
There is
medium evidence that the level of enforcement affects the rates
of underage purchasing.
case study — a method for learning about a complex
situation, based on a comprehensive understanding of that situation obtained
through extensive analysis and description of the situation both as a whole
and in its particular context.
The following are the lessons learned from the research and practice evidence
reviewed in this section:
The expert panel made the following suggestions for future research on
preventing availability to underage youth:
Studies of tobacco purchases by adolescents show that when one avenue of
access is closed, others are devised. Similar research is needed on sources of
alcohol other than direct purchase from retail outlets and how such they may
be blocked. Such sources include family members, other adults, "shoulder
tapping" of strangers at retail outlets, and shoplifting (Preusser et
al. 1995; Cops in
Shops).
Research needs to be conducted on the role of alcohol in teenage
subcultures and social life, particularly as a rite of passage in various
ethnic, cultural, and regional groups of underage youth. These aspects of
social life include team bonding, sexuality, and partying.
There is a need for research on the nature, extent, mechanisms, and
effects of the advertising and marketing of alcohol to underage youth.
Additional research is called for on ways to enforce minimum drinking age
laws more effectively and to prevent underage youth from buying alcohol. These
research efforts should examine clerks, outlets, and adolescent
characteristics associated with successful and failed purchase attempts
(Wagenaar et al. 1992).
Some universities maintain licensed alcohol sales and service on campus,
while others have reduced alcohol availability through community coalitions
that include university administrators, students, and local businesses. Other
university communities have keg registration laws. Research is needed to
examine the enforcement and effectiveness of these laws and policies on
underage youth access to alcohol, especially in college areas (Hingson et al.
1996; Mooney and
Gramling 1993; Preusser et
al. 1995).
Research needs to be conducted on potential unintended and untoward
effects of the minimum legal drinking age. For example, although the law has
contributed to important outcomes such as a decrease in traffic casualties, it
may foster a pattern of mildly illicit behavior, such as learning to drink in
illegal circumstances. Thus, research should examine whether long-term
problems, especially those related to the acceptability of illicit alcohol use
by underage youth, are associated with a minimum legal drinking age of 21
years (Hingson,
Heeren, and Winter 1994; National Highway
Traffic Safety Administration 1992; O'Malley and
Wagenaar 1991; Wagenaar
1986).
Some areas, such as the Province of Ontario, Canada, have adopted a
graduated driver's licensing approach, which typically requires a BAC of 0
percent for novices in their first one or two years of driving. Research
should be conducted to examine whether the graduated licensing approach
prevents traffic casualties related to youth drinking, as does the minimum
drinking age law (Hingson,
Heeren, and Winter 1994; National Highway
Traffic Safety Administration 1992).
Students Against Drunk Driving (SADD) and other organizations
promote activities such as assigning designated drivers and having
"no-questions-asked" parental transportation policies as alternatives to
drinking and driving. These activities may reduce incidents of youth drinking
and driving, but research is needed to determine how widespread these
strategies are and the extent to which they accomplish their objectives (Hingson et al.
1996).
Because alcohol is a discretionary purchase, especially for social drinkers,
demand for it is affected by price fluctuations. An increase in the price as
well as in the taxes levied on alcohol should therefore effectively depress its
consumption. This should be especially true among underage youth, who generally
have relatively low disposable funds.
happy hour — a promotional activity, usually held during
specific evening hours, in which bars and other on-site outlets provide
alcoholic beverages at reduced prices.
The analysis of the effects of raising prices and taxes on alcohol sales and
consumption and alcohol-related problems is based on 10 studies.
Four of these studies were econometric analyses.
Grossman et
al. (1987) and Coate and Grossman (1985) developed estimates of the
responsiveness of alcohol use by youth aged 16 to 21 years to variations in
the price of alcohol.
Levy
and Sheflin (1983) examined the importance of cross-price effects and
provided estimates of price elasticity based on demand.
Similarly, Wette et al.
(1993) examined the relationship between price and the consumption of
beer, wine, and spirits to assess changes in alcohol consumption in New
Zealand as a function of increases in the price of alcoholic beverages.
Ornstein and
Hanssens (1985) estimated the impact of a variety of control measures on
the demand for distilled spirits and beer.
Two studies examined the effects of alcohol taxes on alcohol-related
problems.
Cook
and Moore (1993) analyzed the effect of beer excise taxes on rates of
homicide, rape, assault, and robbery in the 48 contiguous United States.
Saffer
and Grossman (1987) examined the relationships of beer taxes and the
minimum legal drinking age to traffic fatalities among youth aged 15 to 24 in
the 48 contiguous United States from 1975 through 1981.
The common goal of the seven studies outlined above was to examine the
effects of State alcohol taxes and retail alcohol costs on alcohol consumption
and its impact on behavior as well as physical and social health.
Three studies examined different aspects of "happy-hour" discount drink
policies.
Babor
et al. (1978) examined the effect on drinking behavior of a controlled
setting for a happy-hour discount drink policy.
Kohn,
Smart, and Adlaf (1985) surveyed the prevalence, content, and timing of
happy hours in metropolitan Toronto, Canada, during the summer of 1983.
Smart
and Adlaf (1986) analyzed the impact of a ban on happy-hour discount drink
promotions on drinking behavior, overall alcohol sales, and impaired-driving
charges in Ontario, Canada.
More detailed abstracts of these studies appear at the end of this chapter
(pp. 67-71). The research evidence reviewed indicates the following:
Levels of Evidence: Taxes and Price
The
research evidence reviewed indicates the following:
There is strong evidence that increases in alcohol
taxes result in a moderate decrease in alcohol consumption.
There is strong evidence that increases in alcohol taxes
result in a moderate decrease in alcohol-related problems such as
automobile crashes, cirrhosis mortality, and driving under the
influence.
There is medium evidence that increases in
alcohol taxes result in roughly equivalent reductions in consumption of
alcoholic beverages among all drinkers.
There is suggestive
but insufficient evidence that increases in alcohol taxes have a
strong effect on drinking initiation among youngsters.
There is
suggestive but insufficient evidence that happy-hour promotions
increase alcohol consumption.
Some research suggests that alcohol tax increases promote reductions in
drinking in approximately equivalent proportions among heavy and light
drinkers (Coate and
Grossman 1985). Although State tax increases may result in a moderate
decrease in alcohol consumption, it seems plausible that other prevention
activities may be required to sustain such decreases. Research is required to
examine which other prevention activities can boost as well as sustain those
decreases over time.
Research shows that the behavior of alcohol servers and the policies of
drinking establishments can have an impact on the behavior of their patrons. For
example, servers can engage in activities that encourage or increase heavy
drinking, allow heavy drinking to be ignored, promote intoxication, and foster
problems associated with intoxication. Server interventions, such as
server and management training, are a broad set of strategies designed to reduce
the risk that patrons will become intoxicated and that intoxicated persons will
harm themselves or others. Interventions can include the review and modification
of management policies and operations. The combined efforts of server
intervention and management policies is referred to as responsible beverage
service. RBS should create safer drinking environments and reduce the
likelihood of intoxication and related problems.
The analysis of the effectiveness of RBS is based on eight research studies.
Gliksman et
al. (1993) evaluated the knowledge, attitudes, and behaviors of alcohol
providers at four types of bars (roadhouses, hotel lounges, neighborhood
taverns, and skid-row bars) immediately before and after participation in a
server training program.
Similarly, McKnight
(1991) evaluated the effect of server intervention education and the
effect of various situational variables on program effectiveness.
McKnight and
Streff (1994) examined the effects of enforcing the law prohibiting
alcohol service to intoxicated patrons on service to patrons, DWI rates, and
enforcement costs and benefits.
Saltz
(1987) compared patrons' consumption of alcoholic beverages in a U.S. Navy
enlisted club that had a server intervention program with that in a similar
Navy enlisted club that did not have such a program.
Holder
and Wagenaar (1994) evaluated the effects of the State of Oregon's
mandatory Oregon Server Training Program on the number of
single-vehicle nighttime crashes in which alcohol was involved that resulted
in injuries or fatalities.
Similarly, Mosher et al.
(1989) examined the efficacy of an intensive community-based RBS training
program intended to reduce intoxication rates among patrons of participating
establishments. They also conducted formative evaluations to determine
community and industry support for an RBS training program.
Russ
and Geller (1987) evaluated the impact of an alcohol server intervention
program on the type and frequency of server interventions, the number of
drinks consumed by pseudopatrons, and the BAC's of exiting pseudopatrons who
drank three alcoholic beverages per hour for 2 consecutive hours.
Wagenaar and
Holder (1991a) examined the effects of a sudden change in a Texas law that
resulted in exposure to legal liability for alcohol servers in relation to the
frequency of single-vehicle, injury- producing traffic crashes.
More detailed abstracts for these studies appear at the end of this chapter
(pp. 71-74).
Levels of Evidence: Responsible Beverage
Service
The research and practice evidence reviewed
indicates that it is possible to implement responsible beverage server
interventions:
There is strong evidence that server training and
policy interventions are effective in curbing illegal sales to
intoxicated and underage individuals when these interventions are
combined with enforcement activities.
There is medium
evidence that server training and policy interventions are effective
in improving some forms of server behavior, at least in the short term.
There is medium evidence that server training can lead to
more responsible service practices and management policies.
The following are lessons learned from the research and practice evidence
reviewed in this section.
Server training programs differ in type, intensity, length, and focus (McKnight
1991; Mosher et al.
1989; Russ and
Geller 1987; Saltz
1987). There is no evidence that certain server training program
characteristics are associated with greater or lesser effectiveness. Evidence
does, however, suggest that server training programs are more likely to exist
in situations where there is support, organization, and interest among
stakeholders (Mosher et al.
1989).
Responsible beverage service is most likely to be successful when servers
and managers know that the law will be enforced or realize that they assume
significant liability when they serve intoxicated or underage individuals (Holder et al.
1993; McKnight and
Streff 1994; Wagenaar and
Holder 1991a).
The expert panel made the following suggestions for future research on
responsible beverage service:
Because server training programs with varying characteristics seem to be
yielding similar results, there is a need to evaluate the specific components
that constitute the essentials of an effective server training program, as
well as the settings and conditions that enhance the effectiveness of these
programs (Holder et al.
1993; McKnight
1991; Mosher et al.
1989; Saltz
1987).
Research suggests that there is an association between alcohol availability,
such as outlet density, and alcohol-related social, civic, and health problems.
Decreasing alcohol availability should therefore reduce alcohol-related problems
such as homicide, suicide, and other types of violence; cirrhosis and other
health problems; and traffic crashes.
In addition to availability through permanent outlets, a particular
area of concern is alcohol availability at special events and locations.
Alcohol is often brought to or purchased and consumed at special occasions such
as professional sporting events. Similarly, alcohol is often purchased and
consumed in municipally owned facilities such as city parks. Laws established to
regulate the sale, purchase, and consumption of alcoholic beverages should
affect access, consumption, and alcohol-related behaviors during and after
special events and in public places.
The research studies reviewed on changing the conditions of availability did
not evaluate researcher-directed interventions. Rather, they examined outcomes
of natural experiments, particularly changes in legislation regarding alcohol
sales restrictions and regional differences in laws.
The analysis of the effects of changing the general conditions of alcohol
availability is based on nine studies and one prevention practice case.
Several studies examined the effects of privatizing Iowa's State retail monopoly
on alcohol sales.
The effects of a natural experiment involving change in a California State
law to remove restrictions on sales of beer and wine was studied on two
university campuses by Fillmore and
Wittman (1982). They assessed its impact on the quantity of alcoholic
beverages sold near the campuses and on student drinking.
Fitzgerald and
Mulford (1992, 1993)
evaluated whether a sudden and dramatic increase in the availability of wine
and distilled spirits in Iowa resulted in an increase in alcohol consumption
and alcohol-related problems among individuals aged 18 years and older.
Using data from 38 States over 12 years, Gruenewald and
Ponicki (1993, 1995)
evaluated the impact of changes in alcohol sales and the physical availability
of alcohol on fatalities from single-vehicle nighttime crashes.
Holder
and Wagenaar (1990) evaluated the effect on consumption of the
privatization of Iowa's State retail monopoly on sales of distilled spirits
for off-premise consumption.
MacKinnon,
Scribner, and Taft (1995) analyzed data on alcohol availability and
problems in unincorporated areas and in 84 cities in Los Angeles County to
assess the impact of alcohol availability on alcohol-related civic and health
outcomes.
In a replication of this study, Gruenewald et
al. (1995) analyzed data on alcohol availability and alcohol-related
traffic crashes across 102 areas of four communities in California.
Mulford
and Fitzgerald (1988) evaluated the effect of increasing the number of
off-sale wine outlets in Iowa on the rates of alcohol purchases, consumption,
heavy drinking, and problem drinking.
Mulford,
Ledolter, and Fitzgerald (1992) examined changes in monthly sales of
wholesale wine and spirits in relation to the privatization of State-run
wholesale wine and retail wine and spirits sales.
Similarly, Wagenaar and
Holder (1991b) evaluated whether the privatization of retail wine sales in
Iowa and West Virginia affected wine consumption, beer and distilled spirits
sales, and alcohol consumption in other States.
Laxer
et al. (1994) studied the impact of privatization of retail and wholesale
distribution of alcohol in Alberta, Canada. They assessed the outcomes of this
natural experiment on the availability and price of alcohol and on crimes
against outlets.
The analysis of the effects of changing the specific conditions of alcohol
availability at special events and locations is based on one study and four
practice cases.
West et
al. (1993) studied drinking, intoxication, and verbally and physically
abusive behavior at Ontario's Maple Leaf Gardens during Toronto Maple Leaf
hockey games to examine the effects of legislation permitting alcohol sales at
sports arenas.
Similarly, Fisher and
Single (1983) observed drinking and drug consumption, alcohol- and
drug-related incidents, and crowd composition at Toronto Blue Jays baseball
games following an Ontario provincial law permitting the sale of beer at
sporting events.
Bjor,
Knutsson, and Kuhlhorn (1990) examined interventions related to the
celebration of Midsummer's Eve, a popular event in Sweden that has
traditionally been associated with alcohol consumption and sexuality. The
interventions included an alcohol-rationing rule, prohibitions against
congregating at campgrounds or in parking lots near the center of the city,
and prohibitions against possessing alcohol or knives in public places.
Gliksman et
al. (1990) reported the implementation and effects on residents of a
social control policy related to the use of alcohol on city-owned properties
and facilities.
Gliksman et
al. (1995) surveyed recreation directors, facility managers, and other
appropriate individuals in all Ontario cities, towns, and townships to
evaluate the development of alcohol-related policies and their impact on
problems and facility rentals.
More detailed abstracts of the above studies appear at the end of this
chapter (pp. 74-82).
Levels of Evidence: Conditions of
Availability
The research evidence reviewed indicates
that it is possible to implement efforts that result in changes in alcohol
availability.
There is medium evidence that an increase in the
number of outlets per capita increases rates of alcohol consumption and
alcohol-related problems.
The research and practice
evidence reviewed indicates that it is possible to pass legislation
regulating the sale and consumption of alcohol at special events and
locations.
There is suggestive but insufficient evidence that
controlling alcohol availability and training servers in sporting arenas
and at special events reduces the number of intoxicated persons and the
rate of abusive incidents involving intoxication.
A wide range of restrictions can be placed on special events, including
restrictions on operating hours, noise levels, general locations of events,
locations of alcohol sales or places of consumption (e.g., beer gardens),
alcohol advertising and corporate sponsorship, age of servers, quantity of
sales, size of containers, and the condition of the patrons (Bjor,
Knutsson, and Kuhlhorn 1990; Gliksman et
al. 1990, 1995).
There is conflicting evidence on whether restricting the sale of alcohol
at professional sporting events reduces alcohol-related problems (Fisher and
Single 1983; Gliksman et
al. 1995; West et al.
1993). The conflicting findings may result largely from the fact that this
evidence came from studies based on opportunistic initiatives, leaving much
room for improvement in study design and execution as well as measures of
outcomes.
Although many cities and States have established requirements regarding
the spacing between alcohol outlets and between outlets and churches and
schools, the extensive search undertaken for this guide did not turn up any
research or practice case studies that examined this phenomenon. The
effectiveness of such strategies therefore needs to be evaluated.
Studies of geographic density should be further developed to include
economic factors related to beverage prices. To date, studies have focused
either on the geographic aspects of outlet density or on the effects of price
on alcohol purchases, consumption, or related problems (Fillmore and
Wittman 1982; Gruenewald and
Ponicki 1993, 1995; Gruenewald et
al. 1995; MacKinnon,
Scribner, and Taft 1995). Further studies are needed to determine the
simultaneous as well as the separate effects of both these factors.
Research is needed on the scope and types of problems experienced at
events where alcohol is sold.
A better understanding is needed of alcohol use and related problems at
different types of special events, such as block parties, wedding receptions
in municipal halls, sports events, and city celebrations after winning major
sports championships such as the Super Bowl or the World Series.
Research is needed on the effects of short-term use permits for special
events.
Further research is required to provide qualitative and quantitative
analyses of tailgate parking-lot parties at sporting and popular music events,
with a focus on associated alcohol-related problems.
Research on the effects of changing the hours and days of alcohol sales is
based on evaluations of natural experiments. These experiments start with
government decisions to extend or decrease the hours or days of alcohol sales at
specific sites such as bars or wine and spirits shops. Although these decisions
are often unrelated to specific prevention goals, they provide an opportunity to
examine the effects of changing sale hours and days on overall alcohol sales and
consumption patterns and on related problems.
community-based approach — a prevention approach that
focuses on the problems or needs of an entire community, be it a large city,
small town, school, worksite, or public place.
The analysis of the effects of changing the hours and days of alcohol sales
is based on six research studies. These studies primarily evaluated outcomes
that resulted from natural experiments, particularly changes in legislation
regarding alcohol sales restrictions.
Four studies examined the effects of changing the hours of sales in taverns
in Australia.
Smith
(1987) evaluated the effect on traffic crashes of a New South Wales,
Australia, state law that allowed the sale of alcohol at taverns on Sunday
from noon to 10:00 p.m.
Smith
(1988a) examined the effects on traffic crashes of a legislative change
that introduced flexible tavern operating hours in the Australian state of
Tasmania. The study was designed to evaluate whether later closing times (and
thus later drinking hours) might decrease the number of crashes from 10:00
p.m. to midnight and increase the number from midnight to 6:00 a.m.
In the Australian state of Victoria, a February 1966 regulation changed
tavern closing times on Mondays through Saturdays from 6:00 p.m. to 10:00 p.m.
Smith
(1988b) analyzed data on all injury-producing traffic crashes in Victoria
before and after the regulation allowing bar patrons to consume alcohol in
taverns later than before.
In the Australian city of Brisbane, a regulation allowed the sale of
alcohol on Sundays from 11:00 a.m. to 1:00 p.m. and from 4:00 p.m. to 6:00
p.m. Smith
(1988c) evaluated the effect of these Sunday alcohol sales on traffic
crashes, including resulting casualties and reported property damage.
Two studies in Scandinavia examined the effects of closing retail alcohol
stores.
Nordlund
(1985) examined the effects of forcing wine and spirits shops in six
Norwegian towns to close on Saturdays by comparing the outcomes with those in
six control towns that allowed Saturday sales. The study measured reports to
police of and arrests for drunkenness, reports of incidents of violence,
admissions to alcohol detoxification programs, and alcohol sales.
In Sweden, all sales of export beer, wine, and spirits take place in
special state-owned retail liquor stores. Olsson and
Wikstrom (1982) examined whether Saturday closings of these stores would
have an impact on total alcohol consumption, drunkenness, public order, and
certain types of crime.
More detailed abstracts of the above case studies appear at the end of this
chapter (pp. 82-84).
Level of Evidence: Hours and Days of
Sale
The research evidence reviewed indicates that, in
relation to changes in the days and hours of alcohol sales:
There is medium evidence that expanding the hours or
days of alcohol sales increases the rates of alcohol consumption and
alcohol-related problems.
Most of the research in this area reflects recent experiences with
extending rather than reducing hours or days of alcohol sales (Smith
1987, 1988a, b, c).
Moving in the other direction (reducing hours or days of sale) is politically
difficult in an era when consumers demand convenience (Nordlund
1985; Olsson and
Wikstrom 1982). Even though the Norwegian experiment clearly showed
positive results from Saturday closings, the political will was lacking to
continue or extend such closings (Nordlund
1985). Proposals to extend the hours or days of sale should be evaluated
in light of the near-impossibility of reversing any such changes.
The expert panel made the following suggestions for future research on
changing the hours and days of alcohol sales:
More studies are required on the impacts of late-night closing times,
which put drivers and pedestrians on the street under the potential effects
not only of an evening of drinking but also of fatigue. The interplay of
drinking and fatigue on related casualties needs to be systematically studied
(Smith
1987, 1988a, b).
Research is needed regarding regulation changes that increase alcohol
availability in a community, such as by allowing previously prohibited Sunday
sales (Smith
1987, 1988a, b, c).
In order to devise effective prevention strategies, research is needed on
the characteristics of alcohol users, their preferred hours and days of
alcohol consumption, and the rates and types of alcohol-related problems they
generate.
Where on-premise drinking is a major social pattern, violence and trouble
from drinkers outside alcohol outlets have sometimes been attributed to the
fact that large numbers of drinkers are on the street at the same fixed
closing time. Experiments have been conducted in the Netherlands and Scotland
on staggered closing times for different drinking establishments; such
research may be valuable in the United States as well.
Many alcohol-related problems are local in nature; many prevention
activities, therefore, are best conducted at the local level. Although some
community coalitions work to identify and evaluate local problems and then
select those most appropriate to address, many such organizations emerge in
direct response to a specific local problem. These and other community-based
activities can be directed toward reducing the availability of
alcohol.
intervention — a manipulation applied to a group in
order to change the group's behavior. In substance abuse prevention,
interventions at the individual or environmental level may be used to prevent
or lower the rate of substance abuse or substance abuse-related problems.
The analysis of the effectiveness of community-based alcohol prevention
activities is based on three research studies and six practice cases.
Three research studies evaluated the effectiveness of community-based
prevention programs.
Giesbrecht,
Pranovi, and Wood (1990) evaluated the effectiveness of a community-based
project to reduce alcohol consumption among heavy drinkers. The study analyzed
whether a change in the proportion of heavy drinkers has a measurable impact
on the overall distribution of alcohol consumption. The research also examined
interactions between heavy and moderate drinkers and assessed the impact of
drinking management interventions on heavier drinkers.
Hingson
et al. (1996) evaluated the effectiveness of the Saving Lives
Program, a community effort that organized multiple city departments and
private citizens to reduce alcohol-impaired driving, alcohol-related driving
risks, and traffic deaths and injuries. The activities included media
campaigns, speeding and drunk driving awareness days, "speedwatch" telephone
hotlines, police training, SADD chapters, alcohol-free proms, beer keg
registration, increased surveillance of liquor outlets, preschool education
programs, and training for staff at hospitals and prenatal clinics.
Pentz
et al. (1989) evaluated the effects of the Midwestern Prevention
Project as administered to the initial 1984 cohort of sixth- and
seventh-grade adolescents in Kansas City communities from September 1984
through January 1986. The program components delivered during this period
consisted of a 10-session youth education program on skills training for
resisting drug abuse, 10 homework sessions involving active interviews and
role-playing with parents and family members, and mass-media coverage.
The practice evidence reviewed on community-based prevention activities
included six practice case studies.
The Association for Responsible Alcohol Control was established by
a group of Latino and other activists who were concerned about the relatively
high density and rapid growth of alcohol outlets in Latino neighborhoods and
the disproportionately high arrest rates for alcohol-related offenses among
Latinos. The group focused on passing a law that would require new businesses
seeking permission for off-site alcohol sales to undergo a public hearing,
giving residents a voice in decisions regarding alcohol availability in their
neighborhoods.
The Central Precinct Neighborhood Alliance comprised numerous
neighborhood associations that worked with the Portland Police Bureau to
establish a community-policing, problem-solving action plan and partnership
agreement. The alliance and its efforts were designed to reduce alcohol abuse
among problem street drinkers and thereby reduce alcohol-related local
criminal activity.
The Community Coalition for Substance Abuse Prevention and
Treatment involved grassroots community activism organized to influence
the alcohol licensing process in Los Angeles. The goal was to decrease the
density of alcohol outlets and diminish the violence associated with high
outlet density.
The Escondido Community Alcohol Planning Project set up a
city-based planning committee that received technical assistance to document
alcohol availability in retail, public, and social environments; to identify
strategies for addressing problems in these environments; to select
intervention policies and programs; and to implement such interventions.
The Minors in Night Clubs public education campaign in New Jersey
was organized in response to an action by the Wildwood City Council that would
permit youth aged 18 to 20 years access to drinking establishments during
normal operating hours but that would not permit them to drink alcohol there.
The New Zealand Community Action Project (Casswell and
Gilmore 1989; Stewart and
Casswell 1993) was designed to examine the relative effect on
alcohol-related community activities and public attitudes of a mass-media
campaign, with or without the input of alcohol-focused community organizers.
The major objective of the project was to increase public support for alcohol
policies such as restrictions on availability and advertising.
More detailed abstracts of the above studies appear at the end of this
chapter (pp. 84-89).
Levels of Evidence: Community-Based
Prevention
The research and practice evidence reviewed
indicates that community-based approaches can produce coalitions that
include multiple partners and address diverse issues:
There is strong evidence that community-based
prevention activities can result in decreases in alcohol consumption.
There is suggestive but insufficient evidence that these
programs can diminish driving after drinking, traffic death and injury,
and speeding.
The following are the lessons learned from the research and practice evidence
reviewed for this section:
Community-based activities to control alcohol availability can lead to the
development of other alcohol-related prevention activities.
Community-based activities to control alcohol availability can be used to
enhance the effectiveness of prevention programs aimed at reducing drinking by
individuals.
Community coalitions formed in response to specific problems can result in
the establishment of permanent entities for the maintenance of changes in
alcohol availability policies.
Community organizing initiatives can be combined with mass media campaigns
to increase coverage of and debate on alcohol availability issues and proposed
changes in local laws, regulations, or policies.
The expert panel made the following suggestions for future research on
community-based prevention activities:
Research is needed to examine the extent to which community coalitions can
change local norms and standards and the processes for doing so.
Further research is needed to study ways for community groups and public
agencies to develop mutually supportive relationships to achieve and implement
public policy goals.
Research also is needed to better understand the factors that account for
ongoing success by community-based organizations and the ways to avoid
"burnout."
This section presents the expert panel's observations, comments, and
recommendations about the prevention approaches evaluated in the preceding
section. Most of the recommendations are derived from the experiences of panel
members over many years of involvement in research and practice in the field as
well as from their knowledge of extant research. Because these recommendations
are not wholly based on documented scientific research, however, the reader
should be aware that the potential effectiveness of many of the recommendations
has not been assessed. To a large extent, thus, the intent of these
recommendations is to convey the thinking of prevention research and practice
experts to decisionmakers and other prevention professionals who need practical
information, such as State and local prevention authorities and community
prevention organizations.
The recommendations presented here vary considerably in nature and breadth,
but some similar recommendations are offered for different prevention approaches
for two reasons. First, doing so allows for greater specificity; a
recommendation for "uniting efforts," for example, could differ from one
approach to another because of the actions involved in each. Second, repeating
similar recommendations for each approach ensures that readers interested in one
particular approach will receive the full benefit of the expert panel's
insights.
The expert panel's recommendations for preventing availability to underage
youth focus on laws relating to alcohol purchases and sales and the enforcement
of these laws. Their five recommendations in this area are as follows:
Enhance Enforcement. There is strong evidence that laws increasing
the minimum legal drinking age result in decreases in traffic casualties, and
moderate evidence that such laws result in decreases in alcohol consumption
and alcohol-related problems. These laws, however, are often poorly or
inconsistently enforced. The expert panel recommends that prevention efforts
focus on enhancing enforcement. Such efforts can include creating linkages
among several entities, including State ABC's, local police, college
administrations, and other groups that promote community values and support
enforcement of minimum drinking age laws.
Be Consistent. It is recommended that local community laws, such as
on land use, and local community policies, such as on implementation and
enforcement, be consistent with local prevention messages.
Unite Efforts. Experience suggests that having a high minimum
drinking age is more effective when complemented by adjunct efforts such as
implementing land use laws consistent with drinking laws.
Anticipate Crises. Because the enforcement of minimum drinking age
laws is often driven by tragedies and crises, there is a practical advantage
in anticipating crises, such as those likely to occur during special events,
high school and college activities, and holidays. Many college fraternities
and sororities, for example, are involved in activities centered around
drinking alcohol, promoting heavy drinking as normative behavior and
frequently leading to serious alcohol-related problems. When fraternities and
sororities are reluctant to respond to efforts aimed at reducing
alcohol-related problems, pressure can be applied to their national
organizations and insurance companies, which can in turn apply significant
pressure and leverage to seek ways to solve the problems. In this way, the
self-interest of a fraternity or sorority becomes an important aspect of
prevention efforts.
Educate Underage Youth. Research has shown that some young people
often mistakenly believe that drinking beer impairs driving ability less than
drinking spirits, and they often underestimate the amount of alcohol required
to make driving unsafe (Lang, Kass,
and Barnes 1983; Williams,
Lund, and Preusser 1986). These beliefs are in sharp contrast with
research results showing that one or two drinks will impair driving-related
skills (Moskowitz,
Burns, and Williams 1984); that four or five beers often produce BAC's in
excess of the legal limit of 0.10 percent (O'Neill,
Williams, and Dukowski 1983); and that compared with older drivers,
teenagers with low and moderate BAC's are much more likely to be in traffic
crashes (Mayhew et al.
1981). Special efforts should therefore be made to provide underage youth
with accurate information on the effects of drinking alcoholic beverages and
driving.
The expert panel's recommendations regarding alcohol taxes and prices address
issues such as taxation methods and how to prevent the erosion of tax benefits.
Their four recommendations in this area are as follows:
Levy Local Taxes. Where State law allows, local taxes such as
"nickel-a-drink" levies on on-sale purchases may be an effective way of
financing local initiatives to address alcohol problems while reducing rates.
Local license fees also may be used as a kind of "user fee" device to mitigate
alcohol problems. Because price increases affect the sale of alcoholic
beverages, community prevention efforts can include strategies that increase
alcohol prices. Although excise taxes have many benefits, resistance to tax
increases by voters and beverage industries suggests that a range of
approaches to raising prices should be considered.
Equalize Taxes. Most of the adverse consequences of drinking result
from the amount of alcohol in each drink, whether the alcohol is concentrated
or diluted. To maximize public health benefits, taxes on different beverages
can be set so that the retail prices of the most inexpensive form of each
beverage are approximately equal. This may require a higher tax level per unit
of alcohol on beverages such as spirits, which are more concentrated and thus
cheaper to manufacture and distribute than beer and wine.
default State Taxes. The benefits of increases in State alcohol
taxes, such as reductions in alcohol-related health and social problems, are
likely to diminish as inflation erodes the real value of the tax increase. To
avoid this erosion, the tax can be defaulted so that the nominal tax rate rises
in step with prices. The expert panel suggests that defaulting alcohol taxes to
the consumer price default should make the public health gains of higher taxes
permanent.
Seek Allies. The benefits of State alcohol taxes erode when the
strategy behind them is out of step with neighboring jurisdictions. Where this
is the case, countervailing effects such as cross-border shopping,
cross-border drinking and driving, theft, and black-market sales can occur.
When neighboring jurisdictions adopt equivalent regulations, however, such
problems greatly diminish. The expert panel recommends that individuals
engaged in planning prevention strategies including alcohol taxes initiate
discussions and possible collaboration with their counterparts in neighboring
regions.
The expert panel recommendations regarding responsible beverage service focus
on enforcement, liability, licensing, and general activities. Their 10
recommendations in this area are as follows:
Enforce the Laws. All States and most jurisdictions already have
laws prohibiting alcohol sales to intoxicated and underage individuals. The
panel's principal recommendation concerning responsible beverage service is
that jurisdictions strictly and uniformly enforce the laws regarding the sale
of alcohol to such individuals.
Target Trouble Spots. Although the panel recommends uniform
enforcement of drinking laws, it also recommends targeting high-risk drinking
establishments for opportunities for enforcement. Lax enforcement of State and
local liquor laws may compel some businesses to engage in illegal practices,
such as serving intoxicated patrons or underage youth. This may be especially
true among drinking establishments in areas with a high density of alcohol
outlets and a relatively small consumer base. Establishments that serve
intoxicated or underage individuals may attract high-risk patrons, thereby
increasing the risk for alcohol-related problems in the community. There are
several ways to identify high-risk outlets; in particular, greater attention
can be paid to adherence to the laws at establishments linked to substantial
incidents of drunk driving arrests. Such high-risk establishments can be
singled out by identifying the locations where arrested drunk drivers
purchased their last drinks. This information can be collected by the police
during arrests, by counselors during hearings, or by trainers during DWI
education sessions.
Keep the Burden on the Owner. Since the 1970's, most States have
increasingly recognized some form of liability on the part of drinking
establishments, whether by legislation, court decisions, or both. In the past
few years, however, under the influence of alcohol-retailer lobbies a
countertrend has emerged to reverse the court-inspired progress toward
increased liability (Wagenaar and
Holder 1991a). What's more, in a few States the civil liability for
intoxication-related problems following alcohol consumption in a drinking
establishment has shifted from establishment owners to their servers.
Typically, this shift in liability is accompanied by a mandated server
training program, which means that in essence owner liability has been traded
for server training. Experience suggests that the strongest incentive to stop
service to intoxicated or underage individuals appears to be the threat of
business loss due to revocation of an establishment's alcohol license. The
expert panel recommends that States and jurisdictions undertake efforts to
keep the burden of legal responsibility on the owners of drinking
establishments and alcohol licenses rather than their employees, such as
servers. Jurisdictions might, in fact, consider increasing such liability
burdens, not decreasing them. Interested readers can refer to the model
alcoholic beverage retail licensee liability act of 1985 ("Model
Alcoholic," 1985), and to the work of Coleman,
Krell, and Mosher (1985) and Coleman and
Kleinman (1986).
Provide Incentives. Experience suggests that drinking
establishments generally will not participate in RBS activities unless they
have significant incentives to do so, such as the following:
Keeping a license to sell alcohol in order to remain open and avoiding
license revocation are the greatest incentives for drinking establishments
to participate in RBS training. Because alcohol licenses include specific
restrictions, such as prohibiting alcohol sales to intoxicated or underage
individuals, enforcement of the relevant laws governing alcohol sales seems
to be the best prevention intervention method in this area.
Drinking establishments have vested interests in safety and the
prevention of injuries for which they are legally liable. As a result, they
are naturally concerned with the liabilities associated with serving
intoxicated patrons and serving patrons to the point of intoxication. The
expert panel recommends that prevention activities involving outlet owners
and managers play on these inherent concerns.
Although drinking establishments are in the business of selling
alcoholic beverages, this does not preclude them from wanting to prevent
alcohol abuse, addiction, and related problems. Indeed, individuals who
serve and sell alcohol can have strong interests in the overall health of
their customers that encourage active partnerships with prevention
practitioners.
Close Loopholes. In some cases, the owner of a problem
establishment may transfer ownership of the establishment to a friend or
relative while continuing to operate it. The panel recommends that when a
State or jurisdiction revokes a license, the license should not be allowed to
transfer to a new establishment owner. To cut down on such tactics, it is
recommended that States and jurisdictions permanently revoke the license to a
specific location and force any potential new owner to go through a new formal
license-application process. Restricting the transfer of licenses does not,
however, guarantee that a previously irresponsible owner will not become
involved with a new business. Therefore, it is critical to screen all
potential owners and managers of drinking establishments carefully.
Avoid Grandfather Exceptions. In some locations, purchasing an
existing business and its alcohol license requires a different legal process
than purchasing a new license. In some situations, restrictions that would
apply to new licenses do not apply to existing ones. The expert panel
recommends that jurisdictions refuse to transfer licenses to new owners unless
all restrictions that apply to new licenses are transferred as well.
Intervene Early. States and other jurisdictions are often reluctant
to revoke or suspend alcohol licenses, waiting until numerous complaints and
severe problems are reported before acting. The panel recommends that States
and jurisdictions intervene in problem establishments early rather than
waiting until problems associated with a drinking establishment get even
worse.
Provide Server Training. It is recommended that RBS training be
provided to individuals who serve alcohol at special occasions such as sports
and community events, street fairs, and business and private parties.
Prevention practitioners can develop productive relationships with
hospitality-related organizations, such as professional and trade
associations, in developing server training programs. Experience suggests that
there is a significant rate of turnover among alcohol servers in the
hospitality business. As a result, the expert panel recommends that continuous
server training rather than one-time sessions be offered to entrants into the
business, and that periodic refresher sessions be held for all servers.
Focus on All Components of Responsible Beverage Service Training.
Several national organizations and State agencies are currently delineating
which RBS components are essential, optimal, and effective. The panel
recommends that server training be understood as one aspect of responsible
hospitality, which encompasses the following:
Creating positive incentives by recognizing and rewarding businesses and
events that practice responsible beverage service.
Developing community norms on the principles and practices of
responsible hospitality.
Developing guidelines for employers and social hosts.
Enforcing regulations governing the sales and serving of alcoholic
beverages consistently.
Instituting professional development programs for management and service
staff.
Providing information and training for organizers and volunteers at
community events.
Offer Alternatives to Alcohol. Providing food and nonalcoholic
beverages appears to be a useful way to cut down on alcohol consumption.
Depending on the drinking establishment, however, selling these products can
range from profitable to revenue-neutral or even unprofitable; as a result,
some establishments see little incentive to provide such services.
Nevertheless, RBS programs can encourage managers and servers to offer
nonalcoholic products by promoting them as ways to encourage designated
nondrinking drivers and to reduce intoxication and related problems and
liabilities, as well as a potential source of revenue. Experience suggests
that server interventions in this regard work only when they are part of
management policies that support responsible beverage service; these
interventions are most effective when supported by community-based programs
for reducing alcohol-related problems. It also appears that RBS is effective
only where there is strict enforcement of laws prohibiting sales to
intoxicated or underage individuals.
geographic density — the density of alcohol outlets per
land area for a given geographic region, such as a planning district, police
reporting district, ZIP code, or census tract.
The expert panel's recommendations regarding changing the conditions of
alcohol availability address general issues such as sales practices and the
geographic spacing of outlets as well as the regulation of alcohol at special
events and locations. The panel's nine recommendations in this area are as
follows:
Collect Data. When communities first perceive problems related to
alcohol outlet density, it is important that they set an individual skilled in
data collection and analysis to assembling facts relevant to the problems.
Important information to obtain includes police activities, citizen
complaints, and State license violations.
Learn the Ropes. Research suggests that communities that initiate
and enforce restrictions on the spacing of alcohol outlets generally
experience a reduction in police problems with off- and on-site sales, at
least for several years. The expert panel thus recommends that community-based
prevention groups become involved in local control issues such as outlet
density and spacing. It is important for these groups to learn about licensing
laws and processes and how they can become involved in developing them. Few
local laws are changed without such activism, often at the community level.
When considering prevention efforts related to alcohol outlet density or
spacing, it is recommended that local communities become familiar with their
State laws and issues related to State preemption; communities can, for
example, explore the use of small claims courts as a remedy for dealing with
nuisance outlets. Along the same lines, the panel recommends that State
efforts stay sensitive to the needs and requirements of local communities; it
is, after all, optimal for States and local communities to work together when
either initiates a prevention effort related to outlet density or spacing. In
areas with high densities of alcohol outlets, the clustered outlets are likely
to be similar in type and to engage in vigorous competition, which can result
in conditions conducive to availability-related problems as follows:
Competition in high-density areas can lead to increases in high-risk
sales practices such as discounting drinks, holding events to attract large
crowds, providing marginal entertainment, and lessening supervision of
drinkers. Other competitive marketing strategies include providing free
food, live music, "happy hours," multiple televisions for viewing sporting
events, "ladies' nights," bikini contests, and female mud wrestling. These
sorts of stunts are, of course, far less prevalent in high-density areas
such as restaurant rows and high-end commercial specialty areas.
In fiercely competitive markets where on-sale outlets are competing for
the same patrons, successful marketing strategies are likely to be
replicated — that is, if one outlet becomes successful by using a specific
marketing technique as described above, nearby outlets will try the same or
a similar strategy. Merchants can, however, be encouraged to seek
alternative strategies for marketing to different types of patrons.
Consider Compatibility. Neighborhood compatibility is an important
aspect of prevention efforts aimed at controlling outlet density. For
instance, a specific outlet may be incompatible with other surrounding
businesses or local residents, such as by providing late-night entertainment
or late hours of sale. The expert panel recommends that every alcohol-license
applicant be interviewed by local residents and businesses and charged with
demonstrating to the city or licensing body that the immediate neighborhood
does not object to the business moving in.
Intervene Early. The panel recommends that discussions regarding
alcohol control activities such as the provision of nonalcoholic beverages and
other measures be introduced early in the planning stages of
community-sponsored festivals, street fairs, and other special events.
Train Servers. It is recommended that all individuals responsible
for dispensing alcoholic beverages at special events receive server training
to learn the relevant laws and policies, including policies for resolving
alcohol-related problems. Guidelines for problem resolution should thus be
developed in advance of special events and should be understood by all staff
working at such events.
Disseminate Rules. Rules regarding alcohol consumption at a special
event can be printed and disseminated on signs, brochures, and event tickets.
Publishing such rules may diminish the likelihood of trouble related to the
enforcement of alcohol regulations.
Use Physical Aids. Experience has shown that age-based and other
restrictions on alcohol sales at special events can be more easily and
strictly enforced through the use of hand stamps or identification bands
issued at locations other than the alcohol purchase site. Experience also
suggests that limiting beer sales (e.g., not selling to people in their seats
at sporting events and cutting off sales after the seventh inning or third
quarter) and providing nondrinking "family areas" decrease alcohol-related
problems and attract attendance by families averse to drunken rowdiness.
Educate Promoters. Alcohol-related problems at sporting events,
rock concerts, and other large special events fall into two categories. The
first includes unpleasant behavior, rowdiness, fights, and personal and
property damage at the site before and during the event; the second includes
DWI arrests, drunk driving casualties, street fights, and other incidents that
occur after the event, away from the event site, and on patrons' way home.
Although many event promoters have interests in addressing both types of
alcohol-related problems, some promoters do not adequately address the latter.
Prevention practitioners can play an important role by providing information
to promoters regarding all types of alcohol-related problems associated with
special events.
Balance Interests. Permitting and controlling alcohol use at
sporting and similar events involves balancing several needs and concerns.
Alcohol sales are a substantial source of profit for stadium and arena owners,
sports teams, and catering companies. If alcohol-related problems become too
numerous and severe, however, attendance may suffer and liability issues may
arise. Because community interests can influence those of private businesses,
prevention efforts may be more effective if they embrace the need for balance.
community-based prevention — a prevention approach that
relies on several interventions in concert, involving various sections of the
community, drawing on multiple local resources to address a community
problem.
The expert panel's one recommendation regarding changing hours and days of
sale concerns familiarity with existing laws is as follows:
Know the Laws. It is important for communities to be familiar with
State and local laws regarding local control over alcohol outlets' hours and
days of operation in order to increase where possible the power localities can
exercise in this area.
The expert panel's recommendations regarding community-based prevention
activities address issues such as forming coalitions, recruiting participation
by the retail and wholesale alcohol beverage industry, and sustaining policies.
The panel's six recommendations in this area are as follows:
Use Multiple, Integrated Strategies. Research and experience
suggest that multicomponent community-based strategies are more effective than
those with only one; the individual elements of a multicomponent strategy can
strengthen, complement, and support each other in a cumulative effect whose
overall impact is greater than the sum of the impacts of the individual
components. In addition, if one aspect of a multicomponent strategy is
eliminated, the combination of the remaining components may continue to exert
a significant preventive effect. For example, a multicomponent RBS strategy
could involve server intervention training, the development of management
policies and procedures in drinking establishments, and enforcement efforts.
The panel therefore recommends that community-based coalitions and
practitioners identify and utilize complementary multiple prevention
strategies.
Support Policies. Experience suggests that it is important for
community coalitions to see prevention activities as having two phases:
implementation and sustainment. Community coalitions that focus only on the
implementation of a policy or regulation will often see their gains diminish
if attention is not paid to sustaining the policy changes and related
prevention activities. One way to promote the sustainability of such
activities is to institutionalize prevention efforts. For example, ad hoc
grassroots groups can evolve into permanent committees within city or county
governments. Where this occurs, however, ongoing community participation is
important to protect against a loss of vigor in committee activities.
Cultivate Membership. It is recommended that prevention
practitioners engage in ongoing efforts to recruit new members, maintain
existing ones, and respond to new requests. The panel recommends that
community coalitions stay involved in prevention and keep paying attention to
the issues. Coalition leaders can take steps to keep members involved,
motivated, and educated; government agencies can provide technical assistance
to community coalitions to help them stay involved, flexible, tolerant of
problems such as staff changes, and willing to examine new goals when previous
ones have been attained.
Use Practitioners. Professional prevention practitioners can serve
as a primary information source for community-based coalitions. Over time,
specific issues will change, partnerships will evolve, and information needs
will vary; prevention practitioners can offer important information, guidance,
and resources for community coalitions despite such changes.
Organize Mindfully. The expert panel recommends that grassroots
community coalitions have control and authority over the direction of local
prevention efforts equal to those of service providers, city officials, and
other professional participants. In general, the success of community
coalitions depends on the participation and collaboration of public agencies,
local community groups, and organizers whose mission is to achieve specific
goals. Although organizers can be volunteers or paid professionals and may
come from public agencies, it is generally not appropriate for organizers to
represent any particular agency. Experience demonstrates that some agencies
and groups are good partners in certain coalitions but not in others,
depending on the issues at hand. For example, entities such as police
departments make good coalition partners for dealing with public safety
issues, but as public employees police need to remain impartial on certain
politicized issues, which would prohibit them from joining coalitions devoted
to those issues.
Identify, Secure, and Organize Data. In preparation for community
coalition interventions, it is recommended that data be collected on the
distribution of retail alcohol availability and the problems associated with
it. The goal should be to gather baseline data showing the relationship
between outlet density and resulting problems. In many cases, public agencies
have such data in public records that can be easily retrieved.
In addition to its specific recommendations for each of the six prevention
approaches considered in this chapter, the expert panel provided six general
recommendations regarding alcohol availability, as follows:
Experiment. Many of the variables that make an intervention
effective in one situation do not work in others. For this reason, communities
would do well to keep an open mind about experimental prevention efforts
appropriate to their particular situation and region. If such interventions do
not seem to work, expert advice can be sought and adjustments made. Throughout
any such experiments, it is important for communities to document the
processes followed, including any adjustments to them.
Head Off Problems. Sometimes the motivation for instituting
specific prevention efforts is to address a particular crisis; at other times
it may be to identify and resolve problems early in their manifestation.
Whenever possible, it is important for community practitioners to focus on
identifying and intervening in problems before they become crises. Local
groups can seek collaboration with other components of the prevention system,
such as internal liquor control committees, to obtain evidence of burgeoning
problems with an eye toward early intervention. At the same time, when
possible it should be determined whether prevention efforts will be short- or
long-term so that appropriate approaches and tools are used.
Foster Trust. It is important in prevention efforts to take steps
designed to promote a trusting relationship between law enforcement and local
businesses and merchants. This can be accomplished through formal or informal
committees or boards set up to reduce specific alcohol-related problems or to
study general problems related to alcohol availability.
Promote Cooperation. Community members and retailers may be unaware
that police powers supersede the authority of retail alcohol merchants, and
that prevention efforts might be enhanced by cooperation among merchants,
police, and other regulatory authorities. When considering policy changes at
the local level, it is advisable for prevention practitioners to work with
State agencies to establish joint regulations to ensure coordination with
State and local policies. A useful approach for enhancing cooperation and
collaboration among State and local efforts involves establishing a single
point of contact, such as a coalition, committee, or working group within a
city government that focuses on alcohol availability issues through the city
manager's office.
Empower Community Members. Empowerment activities can be used to
develop new power centers in underrepresented parts of a community. Under such
strategies, community members are encouraged to pool their collective
resources to define and solve shared problems and to develop action plans for
solving or preventing identified problems with alcohol availability. By
sharing the process of problem assessment, a common vision can emerge and
agreements can be reached on how to proceed.
Use Free Legal Aid. Nuisance abatement can be pursued through the
civil section at the county attorney level. Whereas many city attorneys
provide contract services at an hourly rate, State and county attorneys may
provide pro bono assistance to community groups seeking to do something about
nuisances related to alcohol availability.
The expert panel formulated the following two general recommendations for
ABC-related activities:
Communicate With ABC's. The orientations and missions of ABC's
differ among the States with regard to staffing, police powers, legal
mandates, and policy direction from legislative and executive offices. Many
States, such as California, have a public health, welfare, and safety mandate
in addition to a legal mandate to prevent the development of marketing
conditions that disrupt the orderly distribution and sale of alcoholic
beverages. Both mandates are important to the effective and efficient
regulation of the industry; they also share a common purpose, which is to
regulate the industry in a manner consistent with the welfare of the public as
a whole. Therefore, some ABC's place greater emphasis on enforcing marketing
regulations than others because of State legislative policies. The expert
panel recommends that communities establish consistent and open communication
with ABC's, supporting and encouraging the agency to recognize public health,
welfare, and safety mandates while supporting legislation for alcohol
licensing that promotes and emphasizes public health goals. When prevention
groups have difficulties getting appropriate responses from an ABC, State and
local officials can be called upon to urge the board to respond. When working
with ABC's, the best approach is cooperation, collaboration, and a focus on
common grounds.
Alert ABC's. It is recommended that State ABC's be alerted to the
initiation of new prevention initiatives so they can provide support for them
when appropriate.
The expert panel formulated three recommendations for alcohol outlet-related
activities, as follows:
Exercise Police Powers. Communities have significant police powers
to support public health issues, a fact that is often overlooked. Some
individuals in the alcohol industry believe that public health authorities
cannot exert significant control over their activities; in fact, there is
considerable control at the local level under the authority of public health
and safety agencies.
Pressure Problem Outlets. Although many communities that issue
conditional-use permits have been successful in slowing the opening of new
alcohol outlets, many remain frustrated with the problems associated with
existing outlets. Groups may need to establish problem prevention strategies
for existing outlets that differ from those for new outlets. For example,
groups may collaborate with the local police and may request assistance with
priority problem outlets. Letters can be sent to these outlets requesting
reasons why the prevention group should not announce a public hearing
concerning the outlet. Merchants will often cooperate under these
circumstances. When they do not, hearings can be held to discuss problems and
potential solutions regarding the outlet. If the problems are not resolved
within a year, another hearing can be held during which a recommendation can
be made to close any problem establishments.
Explore Alternative Fixes. Economic incentives can be effective
when working with problem outlets. For example, owners of problem drinking
establishments can be offered extra incentives to reorient their businesses,
such as by turning a bar into a coin-operated laundromat. Community economic
development departments can be helpful during these negotiations. Overall,
alcohol outlets are owned by individuals with substantial financial and
commercial stakes, keeping which can be a powerful incentive to cooperate with
local values. The expert panel recommends that prevention efforts consider the
needs of these businesspeople, including their need to avoid liability
problems.
The expert panel made the following two recommendations for zoning-related
activities:
Document and Test Successful Practices. Local officials and
community groups in thousands of cities and counties often use planning and
zoning ordinances to prevent, reduce, and respond to problems related to
retail alcohol outlets. A substantial disparity exists between the wealth of
undocumented practice experience and the level of scientific attention applied
to understanding and improving the preventive uses of that experience. The
value of this work to prevention efforts may be clear to the many officials,
citizens, and outlet operators who are directly involved, but their practical
experience has yet to be fully documented or rigorously tested.
Enhance Zoning-Related Activities. Prevention practice and some
research on the uses of local planning and zoning ordinances suggest that
enhancing the application of local planning and zoning to alcohol outlets can
be effective in preventing alcohol-related problems. Various hypotheses can be
tested to evaluate the effectiveness of zoning-related activities and thus to
help communities make informed decisions about strengthening their prevention
efforts by expanding enforcement activities directed at alcohol outlets;
making greater and more efficient use of existing ordinances; and developing
stronger local ordinances to reduce the density of alcohol outlets, as
follows:
If problems related to alcohol outlets can be reduced or eliminated
through a variety of enforcement actions, and if those enforcement actions
are applied, then the problems of individual outlets should be reduced or
eliminated. Despite insufficient documentation and analysis practice,
experience suggests that this hypothesis holds true.
If local planning and ordinances related to alcohol outlets and
availability reduce alcohol-related problems, and if communities use these
interventions, then alcohol problems in the community should decrease after
community-level initiatives are applied through local planning and zoning
ordinances.
If higher densities of alcohol outlets in a community are associated
with higher problem rates, and if the introduction of local CUP zoning
ordinances will reduce the density of alcohol outlets, then alcohol problems
in the community should decrease when such ordinances are applied.
time-series design — a research design that involves an
intervention group that is evaluated at least once prior to the intervention
and is retested more than once after the intervention. A time-series analysis
involves the examination of fluctuations in the rates of a condition over a
long period in relation to the rise and fall of a possible causative
agent.
O'Malley
and Wagenaar (1991) conducted two studies designed to (1) compare drinking
behaviors and the number of alcohol-related motor vehicle collisions in States
with a high minimum legal drinking age with those in States with a low minimum
legal drinking age, and (2) examine changes in drinking behavior and the number
of motor vehicle collisions in States that raised the minimum legal drinking age
to 21 years with those in States that maintained the minimum legal drinking age
at 21 years. The first study was a cross-sectional survey comparing two
conditions across time; the second was a time-series analysis examining data
collected annually over a period during which a policy change occurred. The
findings included the following:
Before the Federal Government required the States to raise the minimum
legal drinking age, high school seniors in States with a minimum legal
drinking age of 21 consumed less alcohol than their counterparts in States
where the minimum legal drinking age was lower than 21. In the former States,
lower rates of drinking among teenagers appeared to persist as these youth
entered their 20s.
Raising the minimum legal drinking age from 18 to 21 years reduced alcohol
consumption among high school seniors.
Alcohol-involved highway collisions declined among those aged 18 through
20 years after the minimum legal drinking age was raised.
High school seniors spent less time in bars and taverns in States that
raised the minimum legal drinking age to 21 years.
In December 1978, Michigan raised its minimum legal drinking age from 18 to
21 years. Wagenaar
(1986) examined the effects of raising the minimum legal drinking age on the
number of injury-producing traffic crashes among drivers between the ages of 18
and 20. This time-series study compared the rates of motor vehicle collisions
before and after the change among drivers police officers said "had been
drinking," the rates of single-vehicle nighttime traffic crashes before and
after the change, and the rates of injury-producing crashes among drivers 21
years and older who "had been drinking" with those for drivers aged 18 through
20 years. The study found the following after the minimum legal drinking age was
increased to 21:
The number of crashes involving drinking drivers between the ages of 18
and 20 decreased by 6 percent, while crashes involving drinking drivers aged
21 and older rose by 13 percent.
The overall reduction in crashes attributable to raising the drinking age
among drinking drivers was 19 percent.
The number of single-vehicle nighttime crashes among drivers aged 21 and
older increased by 16 percent.
Wagenaar
and Maybee (1986) examined the effects on motor vehicle collision rates of a
1981 Texas State law raising the minimum legal drinking age from 18 to 19 years.
Their study, which covered 1978 through 1984, employed a quasi-experimental,
nonequivalent, interrupted, multiple time-series design. The rates of motor
vehicle collisions per 100,000 licensed drivers were examined for three levels
of severity: (1) serious injury; (2) minor injury; and (3) property damage only
for four age groups: (1) 16 to 17 years; (2) 18 years; (3) 19 to 20 years; and
(4) 21 years and older. Among the study's findings were the following:
The group of licensed drivers aged 18 years experienced significant
reductions in rates of single-vehicle nighttime collisions at all levels of
collision severity (serious injury collisions, 10.8 percent; minor-injury
collisions, 14.3 percent; property damage-only collisions, 12.8 percent).
Drivers aged 16 through 17 years experienced similar reductions.
The relative rate of decline in single-vehicle nighttime collisions
between drivers aged 18 years and those 21 and older was 9.5 percent for
serious-injury collisions, 7.6 percent for minor-injury collisions, and 7.8
percent for property damage-only collisions. There was no significant change
in single-vehicle nighttime collisions among drivers aged 19 years and older.
Reductions in rates of nonsingle-vehicle nighttime collisions for drivers
aged 18 years were consistently smaller than the reductions in the rates of
single-vehicle nighttime collisions.
Many States have established lower legal BAC limits for drivers younger than
age 21 than for older drivers. Hingson, Heeren,
and Winter (1994) compared the rate of alcohol-related automobile crashes in
12 States where the BAC limit was lower for young drivers than for adults with
those in 12 comparison States where the BAC limit was the same for youths and
adults. Matches were made for States that had BAC limits of 0.00 percent, 0.02
percent, and 0.04 to 0.06 percent. Data on fatal crashes were based on the U.S.
Department of Transportation's Fatal Accident Reporting System. Data were
collected over a 12-month period, beginning with the month in which the
reduced-BAC law was enacted. Log linear analyses were used to test the
significance of differential shifts in the proportion of single-vehicle fatal
nighttime crashes. The study's findings included the following:
Among drivers aged 15 through 20 years, single-vehicle fatal nighttime
crashes were three times more likely than other fatal crashes to be
alcohol-related.
The proportion of single-vehicle fatal nighttime crashes declined by 16
percent among young drivers in States that had lowered BAC limits for underage
youth, whereas it rose 1 percent among drivers of the same age in comparison
States where the BAC limits were not changed.
After the BAC laws were enacted, the proportion of single-vehicle fatal
nighttime crashes declined by 5 percent in States that had lower levels for
young drivers and by 6 percent in the group of neighboring comparison States.
The proportion of single-vehicle fatal nighttime crashes declined by 22
percent among drivers in States with a BAC limit of 0.00 percent but by only 2
percent among drivers of the same age in the comparison States.
Among those targeted by 0.02 percent BAC limits, the proportion of
single-vehicle fatal nighttime crashes declined by 17 percent but rose by 4
percent in the comparison States.
A 1988 Maryland State law prohibits driving by those younger than 21 who have
a BAC of 0.02 percent or more (in contrast to a 0.10 percent BAC limit for
drivers older than 21). This law effectively prohibits underage youth from
operating motor vehicles after consuming even a small amount of alcohol. Their
driver's licenses are imprinted with the phrase "Under 21 Alcohol Restricted."
Underage youth with a 0.02 percent BAC can be charged with violating the
restriction and may be punished with a fine up to $500 and suspension of their
driver's licenses for up to a year. Underage youth in Maryland can be charged
with driving under the influence (DUI) if their BAC is 0.07 percent or more and
with DWI if it is 0.10 percent or more.
The National Highway Traffic Safety Administration (1992) examined the
effectiveness of the Maryland BAC law and of the State's public information
campaign to promote its effects. The experimental campaign was launched in six
counties; two others served as comparison counties. The campaign included
broadcasting television and radio public service announcements, brochures, and
posters; informing police agencies of the importance of the law and promoting
its enforcement; and encouraging local groups to help teach the public about the
BAC law. Statewide crash statistics from 1985 to 1990 were obtained from the
Maryland State police; measurements of the public information campaign's
exposure were derived from surveys conducted during driver's license
applications and renewals at colleges and high schools. Among the findings were
the following:
The Maryland BAC law was associated with a significant statewide reduction
(about 11 percent below the baseline mean) in the number of accident-involved
drivers who were under age 21 and judged to have been drinking.
In the six experimental counties, the percentage of all underage drivers
involved in crashes was 8.9 percent at baseline, 7.4 percent during the early
law period, 6.3 percent after licenses were imprinted, and 5 percent after the
public information campaign. This 44 percent drop from the pre-law period
through the information campaign compares with a 30 percent drop in the
comparison counties.
In the experimental counties, significant baseline-to-posttest increases
appeared in public recall of information about alcohol license restrictions
being provided through print media (23 percent), television (25 percent), and
radio (26 percent).
Hingson et
al. (1996) evaluated the effectiveness of the Saving Lives Program, a
community effort to organize multiple city departments and private citizens to
reduce alcohol-impaired driving, alcohol-related driving risks, and traffic
deaths and injuries. In each of the six program communities a full-time
coordinator from the mayor's or city manager's office organized a task force of
concerned private citizens, organizations, and officials representing various
city departments. The communities developed initiatives such as media campaigns,
speeding and drunk driving awareness days, "speedwatch" telephone hotlines,
police training, SADD chapters, alcohol-free proms, beer keg registration,
increased surveillance of liquor outlets, preschool education programs, and
training for staff at hospitals and prenatal clinics. The intervention cities
were compared with the rest of Massachusetts and with five cities that prepared
high-quality proposals that were not funded. This quasi-experimental study
evaluated the impact of the intervention on traffic crashes and injuries, safety
belt use, vehicle travel speeds, and driving after drinking.
Monitoring of crashes was based on data from the Department of
Transportation's Fatal Accident Reporting System. These data were collected 5
years before and 5 years after the start of the program. Additional data came
from the Massachusetts Registry of Motor Vehicles and were collected 4 years
before and 5 years after the start of the program. Five annual direct
observation surveys of speeding and safety belt use were conducted 1 year before
and 4 years after the start of the program; these surveys involved using radar
from unmarked cars for detecting speeding vehicles at randomly selected roadways
at intervention and comparison cities, as well as direct observation at
signalized road intersections and freeway off-ramps using a stratified random
sampling procedure. To assess program awareness, beliefs about police
enforcement, and the frequency of driving after drinking, four independent
cross-sectional, random-digit-dial telephone surveys of 15,188 young people aged
16 to 19 years and adults aged 20 years and above were conducted in intervention
cities and the rest of the State between 1988 and 1993.
Compared with the rest of the State and with the 5 years before the
intervention, the following findings were noted in the Massachusetts
intervention cities during the 5 years of the program:
Alcohol-related fatal crashes declined by 42 percent.
Fatal crashes declined by 25 percent.
Fatal crashes involving drivers aged 15 to 25 years declined by 39
percent.
The number of fatally injured drivers with positive BAC's declined by 47
percent.
Compared with the rest of the State and with the 4 years before the
intervention, the following findings were noted in the Massachusetts
intervention cities during the 5 years of the program:
The number of pedestrian injuries per 100 crashes declined by 10 percent.
The number of visible injuries declined by 5 percent.
In contrast to five nonintervention comparison cities, the Massachusetts
intervention cities experienced a 33 percent decline in fatal crashes and a 42
percent decline in alcohol-related fatal crashes. The following outcomes were
also reported:
Safety belt use increased from 22 percent in 1989 to 29 percent in
subsequent years, an increase 17 percent proportionately greater than in the
rest of the State.
The proportion of vehicles observed at speeds more than 10 miles per hour
over the speed limit declined from 19 percent in 1989 to 9 percent in
subsequent years. This decline was 43 percent greater than in comparison
areas.
The proportion of youths aged 16 to 19 years who reported driving after
drinking in the month before being interviewed declined from 19 percent in
1988 to 9 percent in 1993, a decline 43 percent greater than in the rest of
the State.
From 1987 to 1992, combined police traffic citations declined by 12
percent, speeding citations declined by 14 percent, and citations for DWI
declined by 13 percent.
quasi-experimental design — a research design that
includes intervention and comparison groups and measurements of both groups,
but in which assignments to the intervention or comparison groups are not done
randomly.
Preusser,
Williams, and Weinstein (1994) conducted underage alcohol-purchase attempts
on a subset of all alcohol outlets in Denver, Colorado. In this staggered
quasi-experimental design with random selection, underage male police cadets
attempted to purchase six-packs of beer. Three sets of 100 stores were randomly
selected from alcohol beverage license lists. Three days after the first set was
visited to establish a baseline, a press conference announced the results and
warning letters were sent to violators. One month later, all visited stores were
revisited (the first enforcement wave), and clerks and licensees were cited at
violating stores. Three months later, a second set of letters warned licensees
that enforcement would continue. Shortly thereafter, a second sample of 100
licensees was randomly selected and visited (the second enforcement wave);
violators were cited as before. Six months later, a third sample of 100
licensees randomly selected from updated license lists were visited (the third
enforcement wave). Violators were cited. Due to closings and time constraints,
the actual number of stores visited was 88 at baseline and in the first
enforcement wave, 84 in the second enforcement wave, and 85 in the third
enforcement wave. The study's findings included the following:
At baseline, 59 percent of the stores sold beer to underage youth. When
sales were totaled across the three enforcement waves, it was found that 28
percent of the stores sold beer to underage youth.
During the first enforcement wave, 32 percent of the stores sold beer to
underage youth. Of the stores that did, half had done so during the baseline
visit.
During the second enforcement wave, 26 percent of the stores sold beer to
underage youth. Of the stores not visited during the baseline or in the first
wave of enforcement, 29 percent sold beer to underage youth. Among the
remaining 15 stores, which by chance had been on the first two licensee lists,
only 2 sold beer to the underage youth.
During the third enforcement wave, 26 percent of the stores sold beer to
underage youth. Of these 22 sales, 12 occurred at stores that had not been
visited before, while 10 occurred at stores that had been visited before.
The 11 stores that had sold beer to underage youth during the baseline and
in the first enforcement wave were revisited during the third enforcement
wave. Three of them sold beer to underage youth, seven did not, and one was
closed.
cross-sectional design — a research design that involves
the collection of data on a sample population at a single point in time.
Using a self-reporting, cross-sectional survey design, Mooney and
Gramling (1993) examined two samples of college students: one from North
Carolina, where the minimum legal drinking age was 21, and the other from
Louisiana, where the minimum legal drinking age was 18. Patterns of drinking
behavior were compared in terms of frequency, quantity, and location of
consumption (defined as either controlled locations, where proof of age is
required or where there is a higher likelihood of sanctions, or uncontrolled
locations such as dormitories and fraternity houses, where sanctions are
unlikely). Among the survey's findings were the following:
In North Carolina, drinking was deterred in controlled locations but not
in uncontrolled locations.
In controlled locations, the State/age interactions for frequency and
monthly consumption were significant.
In uncontrolled locations, none of the State interactions was significant,
suggesting that such laws have little effect in situations where the threat of
formal social control is absent or minimized.
A study by Preusser et. al
(1995) looked at alcohol policies in New York and Pennsylvania, which have
substantially different State laws regarding the purchase, possession, and
consumption of alcohol and the use of false identification by underage
individuals. New York has less stringent laws than Pennsylvania, which has
strong laws and State-controlled liquor stores. Because of these differences,
and because the prevalence of the use of false identification by underage youth
could be related to these variations, the study compared the behaviors of
underage youth attempting to purchase alcohol in the two States. The subjects
were aged 20 years and younger and included high school juniors and seniors as
well as college students. This cross-sectional study was based on surveys that
focused on the subjects' (1) frequency of drinking, (2) sources of alcohol, and
(3) use of false identification. Completed surveys were obtained from 2,167
underage youth in New York and 2,223 underage youth in Pennsylvania. Among the
findings were the following:
Although more high school students in New York than in Pennsylvania
reported that they had ever consumed alcohol (other than in the presence of
their immediate family) and more students in New York than in Pennsylvania
reported drinking two or three times per month, the differences in the rates
were not significant.
High school students in New York (43 percent) were more likely than those
in Pennsylvania (30 percent) to have attempted to purchase alcohol at an
outlet.
College students in New York (75 percent) were more likely than their
Pennsylvania counterparts (59 percent) to have attempted to purchase alcohol
at an outlet.
One-third of all students in both States (about 21 percent of the high
school students and 48 percent of the college students) had used false
identification in attempts to purchase alcohol. High school students in New
York (28 percent) were more likely than those in Pennsylvania (14 percent) to
report having used false identification.
Among underage youth who did not directly purchase alcohol, the most
likely sources of alcohol were friends under 21; other sources were friends
over 21 and parents. However, New York underage youth were more likely than
their counterparts in Pennsylvania to obtain alcohol from parents.
statistical significance — the strength of a particular
relationship between variables. A relationship is said to be statistically
significant when it occurs so frequently in the data that the relationship's
existance is probably not attributable to chance.
The U.S.
General Accounting Office (1987) applied evaluation synthesis methodology to
then-available research studies that analyzed the effects of raising minimum
drinking age laws on traffic crashes and alcohol consumption among those
affected by the laws, generally individuals aged 18 to 20 years. The primary
measurements used in the crash studies were police and coroners' reports and
surrogate indicators of alcohol use such as single-vehicle nighttime crashes.
The crash data were grouped in categories, such as by driver fatalities and
injuries. The measures used in the consumption studies were self-reporting
surveys, interviews, and alcohol sales data. Findings were reported for the
following categories:
Consumption After Minimum Age Increases. Four studies evaluated the
relationships between increasing drinking age laws and the levels or frequency
of consumption by the groups affected by minimum age laws (Coate and
Grossman 1985; Lillis
1984; Perkins and
Berkowitz 1985; Williams and
Lillis 1985). These studies suggest that raising the minimum drinking age
by law promotes a significant decrease in the frequency and amount of drinking
among the age groups affected by such laws.
Driver Fatality Crashes (Multi-State). Four studies evaluated the
effects of increasing the drinking age on crashes involving driver fatalities
across multiple States (Arnold
1985; DuMouchel,
Williams, and Zador 1985; Hoskin,
Yalung-Mathews, and Carraro 1986; Williams et
al. 1983). Each of these studies showed statistically significant
reductions in crashes resulting in driver fatalities, ranging from 5 to 28
percent, for the age groups affected by the law during the study periods. In
addition, most of the individual States in each study's subject pool showed
significant reductions in such crashes.
Driver Fatality Crashes (Selected States). Five studies evaluated
the effects of increasing the drinking age on crashes resulting in driver
fatalities in individual States (Emery
1983; Florida
Department of Community Affairs 1983; Hingson et al.
1983; Lillis
1984; Schroeder and
Meyer 1983). All five studies showed reductions in the number of crashes
attributable to higher drinking ages, ranging from a 1-percent reduction in
"driver-fatal" crashes in Massachusetts to a 35-percent reduction in "driver
had been drinking-fatal" crashes in New York. The results were statistically
significant in four of the studies.
Driver Fatality or Injury Crashes. Four studies in four States
evaluated the effects of increasing the drinking age on crashes in which the
driver was either killed or injured (Florida
Department of Community Affairs 1983; Lillis
1984; Wagenaar
1981, 1987).
Each study found reductions among those affected by the law after the minimum
drinking age was increased. Results were significant for Florida, Michigan,
and New York, ranging from about 10 percent in New York to a 28-percent
reduction in Michigan.
Driver Injury Crashes. One study examined the effects of increasing
the drinking age on crashes resulting in driver injury (Florida
Department of Community Affairs 1983). This study observed a statistically
significant net reduction of approximately 2 percent during the study period
among age groups affected by the law.
Driver-Involved Crashes. Four studies evaluated the effects of
increasing the drinking age on driver-involved crashes in three States (Klein
1981; Maxwell
1981; Schroeder and
Meyer 1983; Wagenaar
1981). All four studies found reductions in driver-involved crashes among
the age groups affected by the laws. The reductions in Illinois, Maine, and
Michigan were significant, ranging from 9 percent in Illinois to 22 percent in
Michigan.
Total Crash Fatalities. One study evaluated the effects of
increasing the minimum legal drinking age on total crash fatalities (Saffer and
Grossman 1985). Analysis of national data during a period after many
States increased their minimum legal drinking ages revealed a 7-percent
average reduction in fatalities in States with higher drinking ages.
Through the Pennsylvania Liquor Control Board, the State of Pennsylvania is
engaged in activities designed to control the density of alcohol outlets,
support the prevention of alcohol abuse, disseminate information on the
responsible use of alcohol and responsible alcohol sales and service, and
establish partnerships with other State agencies and organizations. The State's
results include the following:
In 1992, 66 youth DWI arrests were made in Pennsylvania, in contrast to
the national average of 134 such arrests.
In 1992, a smaller proportion of youths were killed in alcohol-related
vehicle collisions in Pennsylvania than in most other States.
Underage youth are served alcohol less frequently in Pennsylvania than in
open States, where alcohol is sold in drug, grocery, and other retail stores.
The Under 21 Enforcement Project was designed by the Town of Yorktown
Police Department to enforce regulations prohibiting the sale of alcohol to
persons under 21 years of age, to heighten public awareness of alcohol abuse by
youth, to aggressively enforce DWI regulations for underage youth, and to
increase the accuracy of police reports concerning motor vehicle collisions. The
project targeted premises suspected of selling alcohol to underage youth, issued
press releases on violations and enforcement efforts, patrolled youth gathering
places, screened drivers, and provided information regarding ABC laws and
reporting techniques. The Under 21 Enforcement Project proceeded in three steps.
First, letters were mailed to merchants whose clerks requested identification
during purchase attempts by underage patrons. Second, patrol supervisors
received special orders requesting aggressive investigations of complaints about
underage drinking at private residences. Third, inservice police training
sessions were held to advise patrol officers of the importance of accurately
completing vehicle collision reports. The following outcomes were noted during
the project's 1-year grant period:
The proportion of alcohol-related violations by underage youth that were
not associated with driving declined from 62.7 to 50 percent.
The proportion of all drivers between 16 and 20 years of age who were
involved in vehicle collisions declined from 18.3 to 17 percent.
The proportion of DWI arrests among underage youth increased from 8.1 to
8.4 percent.
Cops in Shops was an enforcement and media campaign designed to
diminish alcohol purchases by underage youth in Las Cruces, New Mexico. In the
enforcement component, plainclothes police officers posed as employees at seven
licensed establishments but did not handle transactions. Customers who appeared
to be under 25 years of age and who attempted to purchase alcohol had their
identification referred to the police officer in the store. Those patrons who
were underage were refused alcohol sales. As each underage customer left the
store, another officer stationed outside issued the youth a citation. The
intervention was conducted at seven stores in rotation, generally between 5:00
p.m. and 9:00 p.m. A total of 50 hours of enforcement occurred during the course
of a month. The media campaign included the use of signs at retail alcohol
stores announcing that the police would verify the age of alcohol purchasers and
would cite underage youth who attempted to purchase alcohol. Public service
announcements were developed for use by local television stations and the local
cable company, and advertisements were produced for the city newspaper and the
student newspaper at New Mexico State University. Two weeks before the Cops in
Shops program was implemented, 75 public service announcements were aired on
cable television channels including Cable News Network, Lifetime, MTV,
Nickelodeon, and USA Network.
Among the 95 total purchases and purchase attempts made before the program's
implementation and the 70 total purchases and purchase attempts made during its
implementation, the following was reported:
Four fake identifications were used in purchase attempts by underage youth
before implementation, while none were used during implementation.
Three purchase attempts were aborted when patrons were asked for
identification before implementation, while six were aborted after
implementation.
Transactions between youths and adults in the parking lots outside stores
during the enforcement program led police to issue 10 citations to adults for
purchasing and distributing alcohol to underage youth and 4 citations to
underage purchasers.
A study by Cook and Moore
(1993) analyzed the effect of beer excise taxes on rates of homicide, rape,
assault, and robbery. They used annual data from 1979 through 1988 on these
violent crimes in the 48 contiguous United States to generate three sets of
closely related estimates: (1) on the effects of drinking on violent crime; (2)
on the effect of the beer tax on drinking; and (3) on the effect of the beer tax
on violent crime. The study's findings included the following:
A 10-percent increase in per capita consumption was associated with the
following increases in violent crimes: homicide, 0.87 percent; assault, 5.85
percent; rape, 6.47 percent; robbery, 9.13 percent.
A 100-percent increase in alcohol taxes was associated with the following
reductions: assault, 0.26 percent; homicide, 0.32 percent; alcohol
consumption, 0.48 percent; robbery, 0.87 percent; rape, 1.32 percent.
Saffer and
Grossman (1987) examined the relationships between beer taxes and the
minimum legal drinking age on motor vehicle fatalities among youth aged 15 to 24
in the 48 contiguous United States from 1975 through 1981. One goal of this
study was to investigate the responsiveness of motor vehicle death rates of
youth aged 15 to 24 to variations in the cost of beer as reflected by
differences in State excise tax rates on beer. Another goal was to examine the
effect of an increase in the legal drinking age on youth motor vehicle deaths.
Using a time-series cross-sectional design with historical cohorts, study data
were used to predict the effects on fatalities of a uniform drinking age of 21
and of policies that fixed the Federal beer tax in real terms to its 1951 level
or taxed the alcohol in beer at the same rate as that in spirits. Among the
findings were the following:
Higher beer taxes were associated with lower death rates from motor
vehicle collisions for youth aged 15 to 17, 18 to 20, and 21 to 24 years.
Higher legal drinking ages were associated with lower death rates from
motor vehicle collisions only for youth aged 18 to 20.
It was projected that the enactment of a uniform drinking age of 21 in all
States would have reduced the number of youth aged 18 through 20 killed in
motor vehicle collisions by 8 percent from 1975 through 1981.
It was projected that policies fixing the Federal beer tax in real terms
since 1951 would have reduced the number of lives lost in fatal collisions by
15 percent, whereas a policy that taxed the alcohol in beer at the same rate
as that in spirits would have reduced the number of lives lost by 21 percent.
A combination of the two tax policies would have caused a 54 percent decline
in the number of youth killed.
sociodemographic factors — social trends, influences, or
population characteristics that affect substance abuse-related risks,
attitudes, or behaviors. Such factors have an indirect but powerful influence
because of the limitations of society's political, social, economic, and
educationsl systems.
Using a cross-sectional design and a historical cohort, Grossman, Coate,
& Arluck (1987) conducted an econometric analysis to develop estimates
of the responsiveness of alcohol use by youth aged 16 to 21 years to variations
in the price of alcohol. Estimates of the effects of price were also compared
with estimates of the effect on alcohol use by youth of raising the minimum
legal drinking age. The analysis was based on the first National Health and
Nutrition Examination Survey, which was conducted from 1971 through 1974. The
study's findings included the following:
A 10-cent increase in the price of beer would reduce the number of youth
aged 16 through 21 years who drink by about 11 percent, the number who drink
two or three times weekly by 8 percent, and the number who consume as many as
three to five cans of beer on a typical drinking day by 15 percent.
A 30-cent increase in the price of spirits would reduce the number of
youth who drink spirits by 23 percent and the number who consume at least
three to five drinks on a typical drinking day by 27 percent.
Increases in both the minimum legal drinking age and the prices of beer
and distilled spirits were associated with decreases in beer consumption.
Increases in the price of beer were associated with decreases in wine
consumption.
Increases in the price of distilled spirits were significantly associated
with decreases in their consumption.
Overall, the study suggested that the prices of beer and distilled spirits
and the minimum legal age for their consumption are likely to affect alcohol
use by youth.
Similarly, using a time-series design with a historical cohort, Coate and
Grossman (1985) conducted an econometric analysis to develop estimates of
the responsiveness of alcohol use by youth aged 16 to 21 years to variations in
the price of alcohol. The study was also designed to compare estimates of the
effects of price with estimates of the effects of an increase in the legal
drinking age on alcohol use by youth. The analysis was based on the second
National Health and Nutrition Examination Survey, which was conducted from 1976
through 1980. The study's findings included the following:
A Federal policy that simultaneously taxes the alcohol in beer and spirits
at the same rates offsets the erosion in the real beer tax since 1951; fixing
the beer tax in real terms would reduce the number of youth who drink beer
four to seven times weekly (approximately 11 percent of all youth) between 32
and 35 percent. Such a Federal policy would also reduce the number of youth
who drink beer one to three times weekly (approximately 28 percent of all
youth) by 24 to 28 percent.
Increases in alcohol prices and the minimum legal drinking age were not
significantly associated with decreases in consumption of spirits for any
other outcome category.
The inverse effects of alcohol prices and minimum legal drinking age were
not limited to reductions among youth who consume beer less than once per
week. The numbers of youth who consume beer infrequently (one to three times
per week) or frequently (four to seven times per week) fall more in absolute
or percentage terms than does the number of infrequent drinkers (less than
once weekly) when price or the drinking age rises.
Overall, the study suggests that the frequency of the consumption of beer,
the most popular alcoholic beverage among youth, is inversely related to the
real price of beer and to the minimum legal age for its purchase and
consumption.
In an econometric analysis, Levy and Sheflin
(1983) examined the importance of cross-price effects and provided estimates
of the elasticity of demand according to price. Using annual U.S. data from 1940
through 1980, they estimated a standard-demand equation with per capita alcohol
consumption broken down by real per capita income and the real prices of
different types of alcoholic beverages. Two variables were used to measure
consumption: the volume of absolute alcohol consumed and expenditures on
alcoholic beverages. The period of analysis precisely coincided with a period
during which consumption rose steadily; it has been falling since 1981. The
study's findings included the following:
From 1940 through 1980, per capita alcohol consumption increased by an
average of 1.2 percent a year according to a volume measure and by 0.95
percent per year according to an expenditure measure.
In the same period, real per capita disposable income increased at an
annual rate of 1.9 percent, while the relative price measure for alcohol
beverages indicated a 1.4 percent decline for the volume measure.
Provided real per capita disposable income continues to increase, the
income elasticity of 0.5 suggests that each 2-percent increase in per capita
income will lead to a 1-percent increase in per capita alcohol consumption.
Price policies can be a very effective means of reducing alcohol consumption.
A price increase of 2.5 percent, for example, would reduce per capita alcohol
consumption by 1 percent. A 2.5-percent increase in price would be necessary
to offset a 2-percent increase in income; increases of the same magnitude in
price and income would approximately offset each other.
program evaluation — the application scientific research
methods to assess a program's concepts, implementation, and effectiveness.
Using an econometric analysis, Ornstein and
Hanssens (1985) estimated the impact of a variety of control measures on the
demand for distilled spirits and beer. The analysis considered variables such as
economic and sociodemographic levels, retail availability, price controls,
advertising restrictions, and whether a State had a monopoly on alcohol sales.
The sample for distilled spirits was based on 255 observations made in the 50
States and the District of Columbia from 1974 through 1978. For beer, price data
were missing for Hawaii and Alaska and were available for the other 48 States
only for 1976 through 1978, yielding an initial sample of 147 observations. The
authors used a pooled time-series cross-sectional sample. Among their
econometric findings and predictions were the following:
Control laws are either unrelated to distilled spirits consumption, as in
the cases of minimum legal drinking age and Sunday sales, or are related but
with very low elasticities, as in the cases of resale price maintenance and
print and billboard price advertising. This suggests that control laws that
affect price have the greatest impact on consumption.
Control laws with the strongest relationship to beer are those regarding
minimum legal drinking age and Sunday sales.
The main determinants of interstate differences in per capita consumption
of distilled spirits are price, income, and interstate travel — not
differences in alcohol-control laws.
Price and income are far less elastic for beer than for distilled spirits,
implying that control laws that affect price will have a relatively lesser
effect on the consumption of beer than on that of spirits.
Price intervention through tax increases, resale price maintenance, or
bans on price advertising will have a much larger effect on the consumption of
spirits than on that of beer.
Using a time-series design with a historical cohort, Wette et al.
(1993) conducted an econometric analysis to determine the relationship
between price and consumption of beer, wine, and spirits from 1983 through 1991.
In particular, the study was designed to assess changes in alcohol consumption
in New Zealand as a function of increases in the price of alcoholic beverages.
Among the findings were the following:
For beer, wine, and alcoholic beverages (but not spirits) and for total
alcohol, an increase in price led to a decrease in alcohol consumption.
Income was not a significant determinant of consumption, suggesting that
recent decreases in disposable income in New Zealand have not reduced alcohol
consumption.
The price of one alcoholic beverage (e.g., wine) had little impact on the
consumption of another alcoholic beverage (e.g., spirits), with one exception:
an increase in the price of beer appeared to lead to a decrease in the
consumption of both beer and wine.
Happy-hour discount drink promotions were banned in Ontario, Canada, in
December 1982. Taking advantage of this natural experiment, Smart and Adlaf
(1986) conducted measures before and after the ban and analyzed its impact
on drinking behavior, impaired-driving charges, and overall alcohol sales in
Toronto. An observational component of the study examined alcohol consumption by
patrons in five drinking establishments before and after the ban. A baseline
evaluation was conducted 2 days before the banning of happy hours; a post-ban
evaluation was conducted 4 weeks later. The baseline and post-ban evaluations
focused on variables such as the number of patrons at the bar on arrival, the
number of tables with one patron, the number of tables with two or more patrons,
and the number of patrons arriving during the observation period. Observers
selected two tables at which each patron's consumption would be observed. Data
were collected on the type and number of alcoholic beverages each patron
consumed at the observed tables. Aggregate data on alcohol sales were collected
for the study period (October 1984 through February 1985) and for a comparison
period (October 1983 through February 1984). Data on the daily number of
impaired- driving charges were collected for the study period (November 1984
through January 1985) and for a comparison period (November 1983 through January
1984). The analysis produced the following findings:
A decline in impaired-driving charges could not be causally attributed to
the independent effect of the ban on happy hours.
An analysis of the aggregate data on alcohol sales indicated no
significant trends over a similar period.
No significant differences in alcohol consumption before and after the ban
were noted at either the individual or the aggregate level.
Babor et
al. (1978) examined the effect on drinking behavior of a controlled setting
for the happy hour discount drink policy. In this quasi-experimental study,
conducted in the research ward of a hospital, 34 male subjects were given free
access to alcohol during a 20-day period. Half of the subjects could purchase
alcohol for a single price, while a matched group was offered a 3-hour period in
the afternoon during which the price was reduced by 50 percent (the happy hour
condition). Subjects were identified as having a history of either casual or
heavy drinking. A secondary purpose of the study was to determine whether
alcohol consumption during a period of reduced cost would have a kindling or
"priming" effect on subsequent drinking and whether casual and heavy users would
be affected differently by this variable. Evaluations conducted during and after
drinking occasions focused on the time of day, type of beverage, and consecutive
number of drinks. BAC's were estimated through multiple daily Breathalyzer
tests. The study's findings included the following:
Casual drinkers in the happy hour condition consumed twice as much alcohol
as their counterparts in the nonhappy hour condition.
Casual drinkers in the nonhappy hour condition had very few incidents of
intoxication. In contrast, casual drinkers in the happy hour condition showed
a greater frequency of intoxication during the afternoon.
Heavy drinkers in the happy hour condition drank twice as much alcohol as
their counterparts in the nonhappy hour condition.
Heavy drinkers in both conditions experienced greater incidences of
intoxication during the later hours of the day, and heavy users in the happy
hour condition experienced intoxication more often than did heavy users in the
nonhappy hour condition.
Reinstatement of the standard alcohol purchase price effectively
suppressed happy hourrelated increases in consumption.
Employing a quasi-experimental pre- and posttest design, Gliksman et al.
(1993) evaluated the knowledge, attitudes, and behaviors of alcohol
providers at four types of bars (roadhouses, hotel lounges, neighborhood
taverns, and skid-row bars) immediately before and after participation in the
Addiction Research Foundation's Server Intervention Program. Pre- and posttests
included scored behavioral observations of servers' responses to actors who
posed as patrons and engaged in six typical inappropriate behaviors. The study
found the following about server knowledge, attitudes, and behavior:
After training, servers' knowledge increased regarding alcohol and its
effects, their own legal obligations, and appropriate and inappropriate
practices for alcohol service.
After training, servers exhibited more appropriate responses to the
problem behaviors of customers. However, their responses were less seriously
inappropriate rather than as appropriate as the responses presented during the
training.
Before training, servers were known to encourage, promote, and orchestrate
heavy drinking via activities centered on the rapid consumption of alcoholic
beverages, such as pouring drinks down patrons' throats. After training,
servers did not participate in such activities.
Servers scored high on measures of positive attitudes toward the training,
perception of management support in implementing server intervention, and
sufficient knowledge about alcohol, its effects, and the signs that indicate a
need for server intervention.
McKnight
(1991) evaluated the effect of server intervention education and the effect
of various situational variables on RBS program effectiveness. A 6-hour server
education program was administered to 876 servers and 203 managers at 100
licensed drinking establishments in eight States. Each establishment was visited
three to four times by staff observers who exhibited visible signs of
intoxication. These observers also visited 138 comparison establishments in the
same communities. In this quasi-experimental study with matched comparison
groups, baseline and postprogram evaluations focused on content knowledge,
attitudes regarding responsible beverage service, and frequency of adherence to
responsible service practices. Among the findings were the following:
After server training and policy changes, server intervention was observed
in only 20 percent of the 1,590 visits, and only 7 percent of the visits
resulted in service termination.
In contrast to the comparison sites, the experimental sites reported
positive treatment trends.
Overall improvements were noted in knowledge of, attitude toward, and
policies involving responsible alcohol service at the experimental sites, but
not at the comparison sites.
When server intervention was examined State by State, positive changes
were reported in only five of the eight States. The differences were related
to prior intervention levels, type of establishment, and business volume.
A study by McKnight and
Streff (1994) examined the effects of enforcing the law prohibiting alcohol
service to intoxicated patrons on service to patrons, DWI rates, and enforcement
costs and benefits. The study used a quasi-experimental design with a
nonequivalent comparison group and pre- and postintervention measurements. Among
its findings were the following:
In the county receiving the intervention, refusal of service to observers
posing as patrons ("pseudopatrons") and simulating intoxication rose from 17.5
percent to 54.3 percent, eventually declining to 41 percent. In a comparison
county, service refusal rose from 11.5 percent to 32.7 percent.
In the county receiving the intervention, the number of DWI arrests
involving patrons exiting bars and restaurants declined from 31.7 percent to
23.3 percent. No changes in DWI arrests among patrons exiting bars and
restaurants occurred in the comparison county.
Service refusals were related to volume of business and the number of
intoxicated patrons in an establishment at the time of observation. DWI arrest
numbers were related to the nature of the establishment's clientele, policies,
and practices.
The estimated benefits from an alcohol service enforcement program capable
of a one-fourth reduction in DWIs from bars and restaurants range from $90
(direct monetary savings) to $260 (total savings) for each dollar invested in
enforcement.
Saltz
(1987) compared customers' consumption of alcoholic beverages in a U.S. Navy
enlisted club that had a server intervention program with that in a similar Navy
enlisted club that did not have such a program. The server intervention program
included an 18-hour training course for management and staff and a revision of
established alcohol service policies. The revised policies promoted the
consumption of nonalcoholic beverages and food, the overt delaying of alcohol
service to nearly intoxicated patrons, and the discontinuation of selling beer
in pitchers. In this study, which used a quasi-experimental design with a
nonequivalent control group, baseline and posttest interviews were conducted
with 603 randomly selected customers 2 months before and after implementation of
the program. Measures focused on customer characteristics and rates of alcohol
consumption, specifically whether the patrons were intoxicated according to a
system that examined the number of drinks consumed, the duration of time spent
consuming them, and the patron's weight. The study's findings included the
following:
At the intervention site, the rate of intoxication for males was 32
percent at baseline and 15 percent posttest.
For females, the rate of intoxication dropped from 5 to 2 percent at the
intervention site.
While the likelihood of customer intoxication was reduced at the
intervention site, the absolute consumption and the rate of consumption of
alcoholic beverages were unaffected by the server intervention program.
Holder and
Wagenaar (1994) evaluated a natural experiment that started in 1986 when the
State of Oregon introduced legislation mandating a training program for all
alcohol servers as well as for all owners and managers of establishments that
serve alcohol. Using an interrupted, quasi-experimental, time-series design, the
authors analyzed the effect of the training program on the number of
single-vehicle nighttime collisions in Oregon that resulted in injuries or
fatalities and in which alcohol was involved. The study found that the mandatory
training program significantly reduced the incidence of single-vehicle nighttime
collisions in the State. This effect increased over the first 3 years of the
program as the proportion of trained servers increased.
outcome evaluation — an analysis that focuses research
questions on assessing the effects of interventions on intended outcomes.
Mosher et
al. (1989) conducted a study with two components: outcome-based and
community-based. The first component was a quasi-experimental, outcome-based
study designed to examine the efficacy of an intensive, community-based RBS
training program aimed at reducing intoxication rates among patrons of
participating establishments. In the second component, formative and process
evaluations were devised to establish community and industry support for a
responsible beverage service training program. The findings of the outcome-based
study included the following:
A risk-assessment survey of servers identified problematic practices in
both of the sites studied (Santa Cruz County and Monterey County, California).
A significant increase in knowledge was noted after the training among
trainees in one of the study sites (Santa Cruz County) but not in the other
(Monterey County).
Patrons leaving the experimental sites were equally likely to be
intoxicated as those leaving the control sites.
Patrons who were "censored" by servers for their drinking experienced
significant reductions in the risk of becoming intoxicated in Santa Cruz
County but not in Monterey County. Reduced probability of intoxication was
associated with higher patron weights and female gender. Increased probability
of intoxication was associated with spending more time in the drinking
establishment.
The findings of the community-based study included the following:
Preliminary pre- and posttests of managers and servers initially showed no
gains in RBS knowledge. After the measurement instrument was revised to
correct ambiguities and unclear wording, however, significant gains were
noted.
Project activities had greater success in Santa Cruz County, where there
was strong preexisting interest in alcohol issues, than in Monterey County,
where interest in such issues was low and the hospitality industry was poorly
organized.
Task force activities, media coverage, and project responses generated
community and industry support for establishing a responsible beverage service
program in Santa Cruz County, whereas similar efforts in Monterey County
failed.
Russ and
Geller (1987) evaluated the impact of an alcohol server intervention program
called Training for Intervention Procedures by Servers of Alcohol. Using
a quasi-experimental design, the authors evaluated pre- and posttest
measurements of an intervention group and a comparison group. The study examined
the type and frequency of server interventions, the number of drinks consumed by
pseudopatrons, and the BAC's of exiting pseudopatrons who drank three alcoholic
beverages per hour for 2 consecutive hours. Among the study's findings were the
following:
Pseudopatrons who had been served by trained personnel had substantially
lower BAC's than did those served by untrained personnel, with average levels
of 0.059 and 0.103 percent, respectively. None of the pseudopatrons served by
trained personnel exceeded the legal limit for intoxication (a BAC of 0.10
percent); by contrast, nearly 45 percent of the pseudopatrons served by
untrained personnel had BAC's at or above the legal limit for intoxication.
Servers who had undergone training intervened more frequently and in a
different way than did untrained servers. Upon serving a customer's first
drink, trained servers were more likely than untrained ones to ask for
identification and to offer food or water. After a customer's fourth drink,
trained servers were more likely than untrained servers to offer food or
water, to delay service, or to make a driving-related comment; untrained
servers initiated no intervention at this point.
The interventions trained servers made most frequently upon serving a
customer's first and second drinks were checking identification and offering
food or water. Interventions made at the fourth, fifth, and sixth drinks
consisted of offering food or water, delaying service, and making
driving-related comments.
Before 1983, the State of Texas had no statutory provisions allowing or
prohibiting liability for negligent service of alcoholic beverages. There were
thus no case-law precedents clearly establishing that retail establishments
licensed to sell alcohol were liable for damages resulting from irresponsible
serving practices. In 1983 and 1984, however, two cases involving service to
intoxicated individuals drastically changed the liability situation in Texas.
These two cases (El Chico Corp. v. Poole and Joleemo v. Evans)
progressed through the State courts, resulting in a landmark 1987 Texas Supreme
Court decision allowing common-law actions against licensed alcohol outlets to
proceed. Wagenaar and
Holder (1991a) examined the effects of this sudden change in exposure to
legal liability for alcohol servers on the major ultimate outcome of interest:
the frequency of nighttime, single-vehicle, injury-producing traffic crashes.
Using a multiple time-series, quasi-experimental design, data on injuries
occurring between 1978 and 1988 were analyzed. The analysis controlled for
broader crash trends reflected in data from other States as well as for the
effects of other major policy changes in Texas, such as those raising the legal
drinking age, strengthening drunk driving laws, and requiring the use of safety
belts. The study's findings included the following:
Final estimates of the parameters in the time-series model revealed
significant reductions in the frequency of nighttime, single-vehicle,
injury-producing traffic crashes after the January 1983 and November 1984
filings of major court cases involving server liability.
The rate of traffic crashes decreased by 6.5 percent immediately after the
1983 case was filed.
The rate of traffic crashes decreased by 5.3 percent after the 1984 case
was filed.
Holder and
Wagenaar (1990) conducted interrupted time-series analyses of apparent
consumption of spirits in Iowa over a 20-year period (1968 to 1989) to evaluate
the effect on consumption of the privatization of Iowa's State retail monopoly
on distilled spirits sales for off-premise consumption. Their study's findings
included the following:
During the month in which distilled spirits sales were privatized, sales
of spirits rose by 9.5 percent, a statistically significant increase.
Even though there was a corresponding decline of 12.1 percent in wine
sales and no change in beer sales, privatization of distilled spirits retail
sales yielded a net increase in total alcohol consumption in Iowa. The
observed decline in wine sales followed a 70.3 percent increase after Iowa's
privatization of wine sales in 1985.
No changes were found in spirits sales in States bordering Iowa during the
period when spirits sales were privatized.
Significant stocking effects were found for the month before spirits sales
privatization (21.8 percent) and for the first month in which private sales
were allowed (15.2 percent).
The privatization of distilled spirits sales was associated with an
apparent net annual increase in consumption of 24,000 liters of pure ethanol
in Iowa.
Using an interrupted, time-series design, Wagenaar and
Holder (1991b) examined natural experiments brought about when Iowa and West
Virginia eliminated their State monopolies and privatized retail wine sales. The
study was designed to assess whether the privatization of retail wine sales in
Iowa and West Virginia increased the apparent consumption of wine, affected
sales of beer and distilled spirits, or affected alcohol consumption in other
States. Among the findings were the following:
Compared with 5-year baseline averages, net annual increases in ethanol
use per month after the privatization of retail wine sales in Iowa and West
Virginia were 28,602 and 25,234 liters, respectively.
Sales of beer decreased by 3.1 percent in Iowa and increased by 12.0
percent in West Virginia during the first 18 months after privatization.
Sales of distilled spirits significantly decreased, by 5.4 percent in Iowa
and 13.8 percent in West Virginia, during the first 18 months after
privatization.
Sales of wine increased by 93 and 48.2 percent in Iowa and West Virginia,
respectively, during the 18 months after privatization.
No identifiable decrease in wine sales was reported in other States
concomitant with the significant increases in Iowa and West Virginia.
Fitzgerald
and Mulford (1992, 1993)
conducted three cross-sectional, self-reporting surveys of individuals aged 18
years and older at three points during a 4-year period (1985, 1986, and 1989).
In July 1985, the State of Iowa abandoned its monopoly on wholesale and retail
sales of bottled wine, and in March 1987 gave up its monopoly on retail but not
wholesale sales of bottled spirits. The study was designed to determine whether
a sudden and dramatic increase in the availability of wine and distilled spirits
in Iowa resulted in an increase in alcohol consumption and alcohol-related
problems among individuals aged 18 years and older. Among the findings were the
following:
No dramatic changes occurred in the rank order of drinking frequencies in
different places (bars, restaurants, homes, others' homes, sports events, and
outdoor recreation sites) from one year to another.
No statistically significant changes occurred in any of the problem
indicators of heavy or problem drinking.
No statistically significant changes occurred in problems due to drinking
associated with privatization of either wine or spirits sales.
No statistically significant changes occurred in the frequency of drinking
alone or with different companions (spouse, other relative, coworkers, or
close friends).
The number of off-sale outlets for bottled wine and spirits substantially
increased after privatization.
Mulford
and Fitzgerald (1988) conducted a study designed to evaluate the effect of
increasing the number of off-sale wine outlets in Iowa on rates of consumption
and purchase of alcohol and on heavy drinking and problem drinking. The study
included a baseline self-reporting survey of adults aged 18 years and older from
February through April 1985 (4 months before the wine outlet increases) and a
follow-up survey in April 1986, about 9 months after the privatization of wine
sales. The study also examined monthly State alcohol sales statistics for table
wines, beer, and distilled spirits from 1983 through August 1987, and for wine
and distilled spirits coolers from July 1985 through August 1987. The study's
findings included the following:
Expanded alcohol availability through retail outlets did not result in
overall lasting sales increases, greater alcohol consumption, or increased
numbers of heavy and problem drinkers.
Monthly wine sales surged immediately after the increase in outlets, and
the prevalence of self-reported wine purchasers was higher when measured 9
months later. Per capita consumption and purchases were virtually unchanged,
however, and monthly wine sales had dropped back to preprivatization levels.
Self-reported consumption and sales of beer and distilled spirits were
unaffected by the increase in wine outlets.
Self-reported total alcohol consumption was unchanged, as were rates of
heavy drinking and problem drinking.
Mulford,
Ledolter, and Fitzgerald (1992) used a multiple time-series design to
analyze changes in monthly sales of wholesale wine and spirits (an approximation
of apparent consumption) in relation to the privatization of State-run retail
sales of wine and spirits and wholesale wine sales. In addition, the researchers
conducted a supplementary quasi-experimental analysis in which Iowa sales were
compared with national sales. This study was designed in part to resolve,
through a time-series analysis, the contradictory findings of previous research
suggesting that privatization did not increase alcohol consumption (Mulford and
Fitzgerald 1988) or that it permanently increased wine consumption by 93
percent (Wagenaar and
Holder 1991b). The study's findings included the following:
Distilled spirits sales increased in February and March 1987 due to
stocking effects. Sales increased by 26 percent in September 1985 due to a
retailer-announced Federal tax increase in October. The following month, sales
decreased by about the same amount. Spirits sales decreased at a slightly
faster rate in Iowa than they did nationally from 1980 to 1989.
Overall, privatization temporarily increased sales of wine in 1985 and of
spirits in 1987, but had no lasting impact.
The effect of privatization on wine sales was temporary. Sales diminished
over the next 2 years and gradually returned to preprivatization levels.
In an ecological study, MacKinnon,
Scribner, and Taft (1995) analyzed data on alcohol availability and related
problems in unincorporated areas and 84 cities in Los Angeles County. The
sources of data were as follows: ABC reports from 1970 to 1991; California State
Department of Justice police crime reports from 1970 to 1990; census data for
1970, 1980, and 1990; Los Angeles County Health Department data on causes of
death from 1973 through 1987; data on alcohol-related vehicle collisions from
1970 to 1990; and legislative measures of community involvement in alcohol
availability issues in 1990. The study was designed to assess the impact of
alcohol availability (i.e., alcohol outlet density) on alcohol-related civil
outcomes (e.g., arrests for drunken driving and public drunkenness) and
alcohol-related health outcomes (e.g., deaths from liver cirrhosis as well as
alcohol-related traffic-crash injuries and fatalities). Among the study's
findings were the following:
Off-sale alcohol availability was substantially related to rates of
arrests for public drunkenness and disturbing the peace.
On-sale alcohol availability was substantially related to rates of death
from liver cirrhosis and to arrests for drunken driving, public drunkenness,
and disturbing the peace. A 1-percent increase in on-sale alcohol availability
was associated with a 0.35- to 0.51-percent increase in deaths from liver
cirrhosis and a 0.51- to 0.66-percent increase in arrests for drunk driving.
Retail alcohol outlet density was found to be substantially and positively
related to several alcohol related problems.
The density of on-sale outlets was more strongly related to alcohol
problems than was the density of off-sale outlets.
In an ecological study, Gruenewald et
al. (1995) analyzed data on alcohol availability and alcohol-related traffic
crashes across 102 areas of four communities in California. This study
replicated the alcohol-related crash component of the study by MacKinnon,
Scribner, and Taft (1995), but used improved statistical analyses. The
sources of data were ABC records on premise types and locations; California
State Highway Patrol data on locations of single-vehicle nighttime crashes;
census data on population densities; self-reported data on population
demographics, consumption patterns, and drinking and driving patterns among the
subject populations (aggregated into the 102 target areas); and extensive
measures of the traffic flow and road network characteristics of the selected
areas. The study was designed to assess geographical relationships between the
physical availability of alcohol (e.g., at bars and restaurants) and
alcohol-related traffic crashes within and across geographic areas of the
communities. The study provided a statistical means of correcting for biases
that arose in the use of these ecological data. The study's findings included
the following:
Across the studied communities, a 1-percent increase in restaurant
densities was associated with a 0.06-percent increase in alcohol-related
crashes. Within specific community areas, a 1-percent increase in restaurant
densities was associated with a range of changes in crash rates from -0.59
percent to 0.35 percent.
Retail outlet density (measured along the roadway network) was
substantially and positively related to rates of alcohol-related traffic
crashes.
The density of restaurants was most strongly related to alcohol-related
traffic crashes. This was attributed to the use of alcohol in these relatively
unique drinking-and-driving environments.
The effect of outlet density on traffic crashes was shown to radiate
across community areas away from the areas of greatest density toward areas of
lesser density.
The effects of outlet density on traffic crashes was shown to depend on
the location of the change in density within the community areas.
Research by Gruenewald and
Ponicki (1993, 1995)
involved a series of analyses of cross-sectional time-series data from 38 States
over 12 years (1975 to 1986). The purpose of the studies was to evaluate the
impact of changes in alcohol sales and the physical availability of alcohol on
fatalities from single-vehicle nighttime collisions. Among the findings were the
following:
Collision rates were strongly determined by per capita alcohol use,
particularly by the use of beer and spirits.
Fatality rates from single-vehicle nighttime collisions were not directly
related to the physical availability of alcohol, independent of a number of
related economic and demographic variables.
The effect of beer sales on collision rates exceeded those of either
spirits or wine sales. This effect was sustained when the estimates were
adjusted for market share, where the impact of beer proved 2.75 times that of
spirits and 3.33 times that of wine.
Taking advantage of a natural experiment, Fillmore and
Wittman (1982) conducted a study to observe the responses of two university
communities to a change in a State law removing off-sale restrictions on the
sale of wine and beer near campuses. To assess whether an increase in the
availability of alcohol would affect student drinking practices, questionnaires
were administered to students enrolled at the University of California at
Berkeley and the University of California at Davis shortly after the law took
effect in 1979 and again 2 years later. During this time, the number of retail
outlets located near the campuses substantially increased. The study's findings
included the following:
Between 1979 and 1981, the percentage of respondents who had not consumed
alcohol in the preceding week increased from 24 to 31 percent among students
residing outside of Berkeley and from 26 to 37 percent among those in
geographical areas with no more than three alcohol outlets. Among students
living in areas with higher outlet densities, the percentage who had not
consumed alcohol in the preceding week decreased by 3 to 1 percent, regardless
of whether the number of outlets in the study area had increased between 1979
and 1981.
Three months after the repeal of off-sale restrictions, the city of
Berkeley experienced a 15 percent increase in the number of gallons of
alcoholic beverages sold at retail outlets. This increase was concentrated
within a 1-mile area surrounding the campus. Almost 4,000 gallons of the
increase and three of the five new off-sale outlets were located within a
half-mile of the campus.
Three months after the repeal, the city of Davis experienced a 140 percent
increase in the number of gallons of alcoholic beverages sold at retail
outlets and an increase in the number of off-sale outlets from 15 to 21.
The mean number of alcohol purchases decreased marginally at both sites
between the two measurement points.
The percentage of respondents in Davis who had consumed 14 or more beers
in the preceding week increased from 14 percent in 1979 to 23 percent in 1981.
There were no major changes in the frequency or the volume of student
drinking from the baseline to the followup 2 years later.
To assess the effects of legislation permitting alcohol sales at a sports
arena, West
et al. (1993) conducted a quasi-experimental pre- and posttest observational
study to examine drinking, intoxication, and verbally and physically abusive
behavior at the Maple Leaf Gardens in Ontario, Canada, during Toronto Maple Leaf
hockey games. Ten observers attended 15 games to make pretest (1992) and
posttest (1993) observations; a questionnaire was also mailed to a sample of
season ticket holders. In addition, a survey of arena security staff was
conducted to determine their experiences with and attitudes toward alcohol
consumption before and after the legislation was enacted. The study's findings
included the following:
Men comprised 75 percent of the patrons and committed 95 percent of the
reported alcohol-related incidents. Individuals between the ages of 20 and 30
years were responsible for most of the inappropriate behaviors.
The most common form of disruptive behavior observed during the 1992 and
1993 games was intoxication followed by verbal abuse.
The pattern of disruptive incidents changed. In 1992, when alcohol sales
were illegal and many patrons did their drinking before entering the arena,
there were more incidents of intoxication before the hockey games. The
proportion of intoxicated patrons during the third periods of the games
increased from 9 percent of all intoxicated patrons in 1992 to 28 percent in
1993.
There was no increase in the number of incidents of inappropriate behavior
after the introduction of alcohol sales.
In 1993, the Alberta Liquor Control Board in Alberta, Canada, decided to
privatize retail and wholesale sales and the distribution of alcohol. In an
examination of this natural experiment, Laxer et al.
(1994) studied the impact of the privatization on consumers, alcohol-related
social problems, and government finances. A comparison was made of the
previously existing public monopoly system of alcohol control and regulation,
the current stage of private independent retailing, and the likely future system
of alcohol distribution through private groceries and other chains. The Alberta
study's findings included the following:
Criminal offenses against liquor stores, including robbery and breaking
and entering, increased after privatization.
Hours of operation were extended at many alcohol outlets after
privatization.
In July 1994, retail alcohol prices were 5.9 percent higher than before
privatization.
In 1982, an Ontario provincial law permitted the sale of beer at sporting
events. To evaluate the effect of the new law, Fisher and Single (1983)
conducted a pre- and postlegislation study in which alcohol-related behavior was
observed at Toronto's Exhibition Stadium during Blue Jays baseball games. At 7
games before and 11 games after the legislation was enacted, observations were
recorded regarding drinking and drug consumption, alcohol- and drug-related
incidents, and crowd composition. The study's findings included the following:
After enactment of the legislation, the crowd comprised more adolescent
and young adult males and fewer women.
After enactment of the legislation, there were more incidents of
rowdiness, pushing and shoving, harassment, fights, vomiting, and disruptive
fans being asked to leave.
During the 11 games played after the legislation was enacted, the mean
rate of consumption ranged from 0.1 to 2.8 beers per person and averaged 0.9
beers per person. Twelve percent of all the observed drinkers at the games
consumed five or more beers.
The games at which there was the greatest amount of intoxication and
rowdiness were the doubleheaders.
The Province of Ontario offers municipalities the option to sell alcohol.
Increasingly, Ontario municipalities are taking this option at municipally owned
or managed facilities such as arenas, stadiums, community centers, performance
halls, senior centers, parks, beaches, and sports fields, at all of which
alcohol may be served during specially licensed social and recreational events.
Because such events are usually staffed by inexperienced volunteers who
occasionally serve participants to the point of intoxication, the potential
exists for alcohol-related fights, injuries, vandalism, and impaired driving —
any of which can lead to license suspensions, criminal charges, police
involvement, and civil litigation.
A policy model for responding to such problems was therefore developed and
disseminated to Ontario's municipalities. The model included recommendations
such as making lists of the facilities at which alcohol can and cannot be
served; imposing restrictions on serving patrons to the point of intoxication;
providing transportation for intoxicated patrons; prohibiting alcohol service to
underage patrons; making food and low-alcohol drinks available; and developing a
list of required management practices. These recommended practices included
providing adequate door and floor supervision, limiting the number of drinks per
patron, serving drinks in paper cups, and requiring server training. In a
cross-sectional study, Gliksman et al.
(1995) surveyed recreation directors, facility managers, and other
appropriate individuals from all of Ontario's municipalities to evaluate the
development of local alcohol policies and their impact on alcohol-related
problems and rentals of public facilities. The study's findings included the
following:
Among the 477 municipalities with eligible facilities, 59 percent did not
have a policy in place and 8 percent had an informal policy that was either
implicit or mentioned in city bylaws.
Among the remaining municipalities, 22 percent had a formal written policy
in place and 12 percent had a formal policy in development. The average time
the policies had been in place was 25 months, while the average time to
complete a policy was 10 months.
Among the 162 municipalities with a formal policy in place or in
development, 40 percent were in townships, 35 were in towns, 7 percent were in
villages, and 19 percent were in cities. These percentages are consistent with
the proportions of the types of communities.
Among the 162 municipalities with formal policies in place or in
development, only 7 percent did not receive assistance from outside sources
and developed their policies independently. The rest received assistance from
sources such as the Addiction Research Foundation Community Program Offices
(73 percent); provincial or municipal police representatives (50 percent);
Public Health Unit staff (41 percent); Liquor License Board of Ontario
inspectors (22 percent); and other nonprofit and private sources.
Among the 107 municipalities that had adopted formal policies, 49 percent
reported that facility rentals had remained the same or had increased, 22
percent reported a decrease, and 7 percent were unsure.
Of these 107 formal policies, 47 percent had been in place for a year or
less. Twenty-six percent had been in place for 13 months to 2 years, 16
percent for 25 months to 5 years, and 11 percent for more than 5 years.
Of the 107 municipalities that had adopted formal policies, 44 perceived a
reduction in alcohol-related problems and 7 did not. Of the remainder, 34 said
it was too soon to know or that they had not yet implemented their policies,
14 were uncertain, and 8 said they had never experienced problems.
The major problem areas in which the 44 respondents indicated a noticeable
reduction were fighting, vandalism, and underage drinking. Significant
decreases were also seen in the numbers of police interventions and public
complaints.
control group — in experimental evaluation design, a
group of participants that is essentially similar to the intervention group
but is not exposed to the intervention. Participants are designated to be part
of either a control or an intervention group through random assignment.
During the mid-1970s, the city of Thunder Bay, Ontario, experienced problems
related to the inappropriate and excessive use of alcohol at city-owned parks
and other recreational facilities. Some citizens demanded the removal of alcohol
from such facilities, whereas others wanted more alcohol-related functions for
social enjoyment and for fundraising activities. The city developed a social
control policy for the use of alcohol on city-owned property and in facilities
operated by its Parks and Recreation Department. The process of implementing
this policy included a promotional component designed to increase awareness of
and subsequent voluntary compliance with the policy. Gliksman et al.
(1990) used before- and after-policy questionnaires to examine the
implementation of the policy and to evaluate the impact of the promotional
campaign on Thunder Bay residents. The responses from random samples of Thunder
Bay residents were compared with those of comparison samples drawn from a
nonintervention community. The study's findings included the following:
After the policy was implemented, the attitudes of subjects in the
intervention group became less liberal regarding legal control over the sale
and use of alcohol, while those of the control group did not change over time.
After the policy, subjects in both the intervention and control groups
became more positive than they had been before about renting facilities where
alcohol would not be available.
After the policy, subjects in both the intervention and control groups
reported greater intentions than they had before to attend functions at
facilities where alcohol would not be served.
Attitudes among the intervention group regarding underage drinking became
less positive over time, whereas those of the control group changed very
little.
Subjects in the intervention group became less positive regarding the use
of alcohol at recreational facilities.
Subjects in the intervention group became more knowledgeable about the
laws concerning alcohol use in general and the Thunder Bay policy in
particular.
Subjects in the intervention group demonstrated an increase in their
intentions to comply with alcohol-control laws, whereas those in the
comparison group demonstrated little change in such intentions over time.
In a nonexperimental study, Bjor, Knutsson,
and Kuhlhorn (1990) examined interventions related to the celebration of
Midsummer's Eve in Borgholm, a small Swedish town on the island of Oland in the
Baltic Sea. Midsummer's Eve is a popular event in Sweden that has traditionally
been associated with alcohol consumption and open sexuality. The partying often
begins the day before Midsummer's Eve and lasts for 3 days. During these
celebrations, large crowds gather and threaten public order with disorderly and
drunken behavior. At Borgholm in 1987, a baseline was established through
participant observation. That celebration of Midsummer's Eve began with drinking
parties at camping sites outside of town and progressed to public intoxication
within the town. Ultimately, thousands converged upon the town, creating a crush
of people and a tensely charged atmosphere. Fearing a riot, police marched into
the crowd and arrested individuals for intoxication and disorderly conduct. An
intervention was introduced for the next year's celebration.
First, an alcohol-rationing rule was established under which each visitor was
limited to one bottle of distilled spirits and 24 cans of beer. Second,
participants were prohibited from congregating at the campgrounds or in the
parking lots near the center of the city. Finally, the celebration was declared
a public event, under which conditions individuals are forbidden to possess
alcohol or knives, and alcohol consumption was forbidden in public places. These
new rules were publicized via the Swedish media. After the 1988 Midsummer's Eve
celebration, interviews were conducted with 34 key people, including both those
who had an interest in promoting the celebrations (generally local businessmen)
and those who did not. Among the findings regarding the 1988 intervention were
the following:
Fewer people went to Borgholm for Midsummer's Eve than in the previous
year.
The troubles experienced the previous year did not materialize.
Celebrants who attempted to enter campgrounds were sent away. Many
appeared to leave the event entirely, some going to a different location at
which public intoxication and disorderly conduct were observed.
The number of people arrested for intoxication dropped from 131 in 1987 to
120 in 1988.
The number of people arrested for disorderly conduct dropped from 42 in
1987 to 15 in 1988.
In interviews with 34 key individuals, nearly all reported that the
negative consequences associated with drunkenness, accidents, public disorder,
and vandalism at the celebration were "better" in 1988 than in 1987.
In New South Wales, Australia, a December 1979 state regulation allowed the
sale of alcohol at taverns on Sundays from noon to 10:00 p.m. Using a
quasi-experimental, multiple time-series design with a comparison area, Smith (1987)
evaluated the effect on vehicle collisions of Sunday sales of alcohol at
taverns. Because Sunday sales were already permitted at sports and
returned-servicemen's clubs, which have large memberships in Australia, the
objective of the study was to determine the effect of further increases in
Sunday sales of alcohol. A comparison of Sunday vehicle collisions in New South
Wales in the 3 years before and the 2 years after the regulation went into
effect indicated the following outcomes:
A 22-percent increase in fatal collisions between noon and 11:50 p.m.
A 28-percent increase in collisions between 6:00 p.m. and 11:50 p.m.
resulting in injury but not in hospital admission.
A 21-percent increase in collisions between 6:00 p.m. and 11:59 p.m.
resulting in injury but not in hospital admission.
A 12-percent increase in tow-away collisions between 6:00 p.m. and 11:59
p.m.
A 16-percent increase in collisions resulting in death or injury between
6:00 p.m. and 7:59 p.m.
A 38-percent increase in collisions resulting in death or injury between
8:00 p.m. and 9:59 p.m. and a 22-percent increase in such collisions between
10:00 p.m. and 11:59 p.m.
Using a quasi-experimental, multiple time-series design, Smith (1988a)
examined the effects on vehicle collisions of a legislative change that
introduced flexible tavern operating hours in the Australian state of Tasmania.
Prior to the legislation, tavern operating hours in Tasmania were 10:00 a.m. to
10:00 p.m. Mondays through Saturdays and noon to 8:00 p.m. on Sundays. After the
introduction of flexible outlet operating hours, taverns could remain open for
as few or as many hours as they chose, with certain exceptions: they could not
open from 5:00 a.m. to noon on Sundays or from 8:00 p.m. to midnight on Sundays
or Good Friday. Thus, the study was designed to evaluate whether later closing
times (and hence later drinking hours) might decrease the number of vehicle
collisions from 10:00 p.m. to midnight and increase the number of collisions
from midnight to 6:00 a.m. The study found the following to be the case after
the introduction of flexible tavern hours:
No significant changes occurred in the number of vehicle collisions
resulting in casualties between 6:00 p.m. and 10:00 p.m.
The rate of vehicle collisions between 10:00 p.m. and 6:00 a.m. increased
by nearly 11 percent.
The rate of vehicle collisions resulting in casualties increased from 49
to 56 percent.
In the Australian state of Victoria, a February 1966 regulation changed the
times at which taverns closed on Mondays through Saturdays from 6:00 p.m. to
10:00 p.m., allowing bar patrons to consume alcohol in taverns later than
before. To evaluate the effect of this regulation on vehicle collisions
resulting in casualties, Smith
(1988b) analyzed data on all such collisions that occurred in Victoria
before and after the regulation went into effect. In addition, in December 1966
it became compulsory for the police to use a Breathalyzer test to determine the
BAC's of drivers suspected of drinking. Thus, this quasi-experimental, multiple
time-series study was also designed to evaluate whether compulsory tests for
suspected drinking drivers had an effect on the number of collisions. Among the
study's findings for the year after the introduction of the 10:00 p.m.
tavern-closing regulation were the following:
A considerable and immediate increase occurred in the number of collisions
resulting in casualties between 10:01 p.m. and 2:00 a.m.
Annual collisions resulting in casualties between 6:01 p.m. and 2:00 a.m.
were 11.5 percent higher during the 8-hour experimental period than during the
16-hour control period.
During the second year, the increase in collisions resulting in casualties
was apparently offset by the compulsory use of the Breathalyzer. The number of
casualty-causing collisions between 10:01 p.m. and 2:00 a.m. decreased by 9.2
percent.
In the Australian city of Brisbane, an April 1970 regulation allowed the sale
of alcohol on Sundays from 11:00 a.m. to 1:00 p.m. and from 4:00 p.m. to 6:00
p.m. Using a quasi-experimental, multiple time-series design, Smith
(1988c) evaluated the effect of Sunday alcohol sales on vehicle collisions,
including reported casualties and property damage. The study's findings included
the following:
In the 2 hours after the period from 4:00 p.m. to 6:00 p.m., the number of
collisions resulting in property damage increased by 85 percent and the number
resulting in casualties by 129 percent.
On Sundays between noon and 1:50 p.m. (after the period from 11:00 a.m. to
1:00 p.m.), the number of collisions resulting in property damage increased by
52 percent.
Overall, the introduction of Sunday alcohol sales had a close temporal
relationship with the increase of collisions resulting in casualties or
property damage in the Brisbane area, but not in the rest of the state of
Queensland.
Nordlund
(1985) examined the effects of closing wine and spirits shops in Norway on
Saturdays. In an experimental study, wine and spirits shops were forced to close
in six Norwegian towns receiving the intervention, whereas shops were allowed to
remain open in six matched control towns. Measures included police records on
arrests for drunkenness, reports of drunkenness, and reports of violent
incidents; admissions to alcohol detoxification programs; and alcohol sales. The
study's findings for towns receiving the intervention included the following:
Sales of pure alcohol decreased by 3 percent and those of beer by 6
percent compared with the year before the intervention.
The number of arrests for drunkenness decreased on Saturday nights and in
the early hours of Sunday mornings.
The number of reports to the police regarding drunkenness decreased
markedly on Saturdays and early Sundays.
The number of reports to the police regarding violence increased
considerably on Fridays and the early hours of Saturday mornings.
The number of admissions to alcohol detoxification facilities in Oslo
decreased considerably more for weekends than for weekdays.
In Sweden, all sales of export beers, wines, and spirits take place in
special State-owned retail liquor stores. In May 1981, the Swedish Riksdag
decided to close these stores on Saturdays between June and September of that
year. In a quasi-experimental study, Olsson and
Wikstrom (1982) examined whether these Saturday closings would have an
impact on total alcohol consumption, drunkenness, public order, and certain
types of crime. Data were collected primarily from official statistics,
generally covering the study period (June through September 1981) and the same
period during the prior year. Among the findings on outcomes compared with those
in the same period during the prior year were the following:
The mean number of domestic disturbances during the study period was
substantially lower on Saturdays (25 percent lower) and Sundays (26 percent).
The mean number of indoor assaults decreased by 18 percent on Saturdays
and by 12 percent on Sundays, but increased by 4.3 percent on Tuesdays,
Wednesdays, and Thursdays.
The mean number of outdoor assaults diminished substantially on Saturdays
(by 25 percent) and Sundays (by 11 percent).
The mean number of police interventions against intoxicated individuals
during the study period decreased by 39 percent on Saturdays and Sundays.
The mean number of police interventions against public disturbances during
the study period decreased substantially on Saturdays (by 17 percent) and
Sundays (by 21 percent).
The number of disturbances on the Stockholm Underground diminished
substantially on Saturdays (by 19 percent) and Sundays (by 11 percent).
It was estimated that the number of detentions of intoxicated persons
decreased by about 5,000, the number of domestic disturbances by 900, the
number of assaults by 600, and the number of "other disturbances" by 700.
As cited in the research evidence reviewed on approach 1, Hingson et al.
(1996) evaluated the effectiveness of the Saving Lives Program, a
community effort to organize multiple city departments and private citizens to
reduce alcohol-impaired driving, alcohol-related driving risks, and traffic
deaths and injuries. In each of the six program communities a full-time
coordinator from the mayor's or city manager's office organized a task force of
concerned private citizens, organizations, and officials representing various
city departments. The communities developed initiatives such as media campaigns,
speeding and drunk driving awareness days, "speedwatch" telephone hotlines,
police training, SADD chapters, alcohol-free proms, beer keg registration,
increased surveillance of liquor outlets, preschool education programs, and
training for staff at hospitals and prenatal clinics. The intervention cities
were compared with the rest of Massachusetts and with five cities that prepared
high-quality proposals that were not funded. This quasi-experimental study
evaluated the impact of the intervention on traffic crashes and injuries, safety
belt use, vehicle travel speeds, and driving after drinking.
Monitoring of crashes was based on data from the Department of
Transportation's Fatal Accident Reporting System. These data were collected 5
years before and 5 years after the start of the program. Additional data came
from the Massachusetts Registry of Motor Vehicles and were collected 4 years
before and 5 years after the start of the program. Five annual direct
observation surveys of speeding and safety belt use were conducted 1 year before
and 4 years after the start of the program; these surveys involved using radar
from unmarked cars for detecting speeding vehicles at randomly selected roadways
at intervention and comparison cities, as well as direct observation at
signalized road intersections and freeway off-ramps using a stratified random
sampling procedure. To assess program awareness, beliefs about police
enforcement, and the frequency of driving after drinking, four independent
cross-sectional, random-digit-dial telephone surveys of 15,188 young people aged
16 to 19 years and adults aged 20 years and above were conducted in intervention
cities and the rest of the State between 1988 and 1993.
Compared with the rest of the State and with the 5 years before the
intervention, the following findings were noted in the Massachusetts
intervention cities during the 5 years of the program:
Fatal crashes declined by 25 percent and alcohol-related fatal crashes by
42 percent.
The proportion of vehicles observed speeding was reduced by 43 percent and
the use of seat belts increased 17 percent.
The proportion of teenagers who drove after drinking declined by 40
percent.
The Midwestern Prevention Project was a 6-year longitudinal study of
community-based efforts to prevent alcohol, cigarette, and marijuana use among
adolescents. The project included mass media programming, a school-based
educational program for youth, parent education and organizing, community
organizing, and health policy programming components, all of which were
introduced sequentially into communities over the 6-year period. Pentz et al.
(1989) evaluated the effects of the project components administered to the
initial 1984 cohort of sixth- and seventh-grade adolescents in Kansas City
communities from September 1984 through January 1986. The overall research
design for the Midwestern Prevention Project included a quasi-experimental study
in Kansas City and a randomized experimental study in Indianapolis.
The project components administered from September 1984 through January 1986
consisted of a 10-session youth education program on skills for resisting drug
abuse, 10 homework sessions involving active interviews and role-playing with
parents and family members, and mass-media coverage. The Midwestern Prevention
Project's effectiveness was evaluated through annual assessments of adolescent
drug use in schools assigned either an immediate-intervention or a
delayed-intervention control condition. Measurements focused on demographic
characteristics, drug use, and psychosocial variables related to drug use.
Immediately before administration of the questionnaire, a breath test was used
to measure carbon monoxide concentrations in subjects' expired air to increase
the accuracy of subsequent self-reports. The study's findings included the
following:
Analyses of 42 schools indicated that the prevalence rates of alcohol (and
marijuana and cigarette) use were lower at the 1-year followup in the
immediate-intervention condition schools than in the delayed-intervention
condition schools.
These lower prevalence rates were demonstrated with and without
controlling for race, grade, socioeconomic status, and urbanism (11 percent
versus 16 percent for alcohol use).
The net increase in the prevalence of drug use at immediate-intervention
schools was half that in delayed-intervention schools.
Giesbrecht,
Pranovi, and Wood (1990) evaluated the effectiveness of a community-based
project to reduce alcohol consumption among heavy drinkers. They analyzed
whether a change in the proportion of heavy drinkers has a measurable impact on
the overall distribution of alcohol consumption. They also examined the
interaction between heavy and moderate drinkers and assessed the impact of a
drinking-management intervention on heavier drinkers that offered them an
educational and counseling program. Behavioral change was also pursued through
more general educational measures, influence on local alcohol policies, server
intervention programs, and training workshops. In addition, project staff joined
several community health and social service committees.
The community-based, multisite study was conducted with an intervention
community and two control communities, the last being the "pure" control
community. Community 1 (the intervention community) and community 2 (the regular
control community) were surveyed twice; the second survey was done 24 months
after the baseline. During the interval between surveys, an 18-month,
multifaceted alcohol reduction project was implemented in community 1. Surveys
conducted in the midwinters of 1984 and 1986 assessed individual alcohol
consumption through various indicators of typical and heavy drinking and
attitudes toward alcohol use, prevention, and treatment. The surveys evaluated
the volumes and frequency of alcohol use; the context and nature of drinking
occasions; the pressures to drink or to stop doing so; the health and social
consequences related to alcohol use; attitudes and norms about drinking and
alcohol-related behavior; views on alcohol addiction and treatment; and
demographics. Among the study's findings were the following:
Members of the subject group reduced their consumption of alcohol during
the course of their participation in the study. The percentage of the client
group consuming more than 14 drinks per week declined between the week before
the program began and the last week for which data were available for each
client. The median dropped from 20 to 9 drinks per week, and the mean from 15
to 7 drinks per week during this interval.
Overall, the percentage of subjects who consumed more than 14 drinks per
week declined from 54 percent before the program began to 43 percent after the
first counseling session and to 21 percent in the last week for which data
were available.
The number of opportunities to promote the intervention through public
service announcements, speaking engagements, training sessions, committee
work, and consultations on alcohol issues in the community increased over
time.
A local server intervention committee was established to set guidelines
for serving alcoholic beverages in licensed premises and at special occasions.
The aim of the New Zealand Community Action Project (Casswell and
Gilmore 1989; Stewart and
Casswell 1993) was to examine the relative effect on alcohol-related
community activities and public attitudes of a mass-media campaign, with or
without the participation of alcohol-focused community organizers. The project's
main objective was to increase the level of public support for alcohol-control
policies such as restrictions on availability and advertising. An intermediate
objective was to increase the amount of alcohol-related material in the local
print media and on local radio programs.
The project involved print media advertising campaigns and community
organizing strategies. The latter involved community activists who worked
closely with local media and alcohol councils, which included representatives
from community institutions such as social welfare, police, traffic enforcement,
and alcohol treatment agencies. The demonstration project, which took place
between October 1982 and February 1985, used a quasi-experimental design in
which six provincial cities were roughly matched to form two groups of three
cities. Each group included a comparison city in which no planned
alcohol-prevention activities took place, a target city that was exposed to a
mass-media campaign largely directed toward reducing high-volume drinking by
young males through television and radio commercials, and an
intensive-intervention city exposed to the same mass-media campaign along with a
community organizing effort. The study's findings included the following:
In the four cities in which mass media only or intensive intervention were
employed, local newspaper coverage of alcohol-related issues such as
moderation and social policies increased.
More cautious attitudes regarding the harmfulness of alcohol increased in
the intervention but not in the reference cities.
Support increased for alcohol policies regarding age limits and limits on
alcohol sales in supermarkets in the intervention but not in the reference
cities. Support declined for alcohol policies regarding advertising, price,
and general restrictions on alcohol sales in the reference but not in the
intervention cities.
Surveys of both key-participant and man-on-the-street interviews suggested
that the program had a positive effect in the media-only and
intensive-intervention cities compared with the reference cities.
In response to an increase in the numbers of transients and chronic street
drinkers along with associated crimes and other alcohol-related problems in
Portland, Oregon, merchants, citizens, and city bureaus entered into a
partnership agreement to address those and other problems affecting the
community. The resulting Central Precinct Neighborhood Alliance included
numerous neighborhood associations that combined their efforts with those of the
Portland Police Bureau to establish a community-policing action plan. The
alliance and its efforts were designed to reduce alcohol abuse among problem
street drinkers and thereby reduce alcohol-related criminal activity. Their
efforts included the following:
Merchants, community organizations, and the police entered into a
Community Policing Partnership Agreement.
Merchants, police officers, and community organizations worked together to
identify the alcoholic beverages associated with street drinking.
Portland police vigorously enforced city ordinances and State statutes
related to liquor law violations.
The partnership agreement included an understanding that sales of domestic
beers and malt beverages in containers larger than 16 ounces would be phased
out and then discontinued.
The Minors in Night Clubs public education campaign was organized by
the Cape May, New Jersey, County Council on Alcoholism and Drug Abuse in
response to an action by the Wildwood City Council, acting as the city's ABC
authority. Under the action, which was approved for a trial period only,
underage youth aged 18 to 20 years would be permitted access to drinking
establishments during normal operating hours but would not be permitted to drink
alcohol there. The City Council was expected to pass a law making the ordinance
permanent after the trial period ended. The campaign's efforts included the
following:
Alcohol-free activities were established for underage youth, as were an
adventure course and peer leadership groups.
The local Hotel/Motel Association collaborated with the Prosecutor's
Working Group on Substance Abuse to resolve problems associated with underage
youth drinking alcohol on hotel or motel premises.
The local Municipal Alliance sponsored a campaign against underage
drinking ("We 4 for 21").
With broad support from local organizations and agencies, the Cape May
County Council on Alcoholism and Drug Abuse mounted a vigorous media campaign
against the law. In response to public outcry, the City Council decided to
terminate the trial period and not to make the ordinance permanent.
The Community Coalition for Substance Abuse Prevention and Treatment
involved grassroots community activism organized to influence the alcohol
licensing and regulation process in Los Angeles. The goal was to reduce the
density of alcohol outlets and to diminish the violence associated with high
outlet densities. This activism intensified after the 1992 race riots, during
which 400 alcohol outlets were damaged or destroyed, prompting the city to
inaugurate a fast-track process to reduce the bureaucratic red tape associated
with rebuilding businesses. The coalition's aims included giving a voice to
citizen opposition to the licensing of new alcohol outlets; ensuring that those
outlets would not be rebuilt without community input; urging the Los Angeles
City Council to exempt alcohol outlets from ordinances designed to facilitate
rapid rebuilding after the riots; and developing a plan to support alcohol
outlet owners who agreed to convert their property to alternative land uses. The
coalition's efforts produced the following results:
After 15 days of pressure, the city enacted an ordinance with amendments
that excluded alcohol outlets from the fast-track rebuilding process.
Citizens were mobilized to force the city to withdraw proposed amendments
that would have exempted grocery stores and other businesses occupying 1,400
or more square feet from the outlet-overconcentration ordinance review
process.
Community pressure prompted the city to establish a Mayor's Task Force on
Problem Liquor Stores, through which citizens had the opportunity to air their
concerns to the mayor, the planning commissioner, and the zoning
administrator.
Only 56 rebuilding permits were granted as of 1994 for the 400 alcohol
outlets that were burned or damaged during the 1992 riots.
The Escondido Community Alcohol Planning Project (ECAPP) was a
prevention program designed by the Community Prevention Planning Demonstration
Project of the Institute for the Study of Social Change at the University of
California at Berkeley. ECAPP consisted of a city-based planning committee that
received technical assistance regarding the documentation of alcohol
availability in retail, public, and social environments; the identification of
strategies to address problems in these environments; the selection of
intervention policies and programs; and the implementation of interventions.
The project found the following regarding implementation, integration, and
institutionalization of alcohol prevention policies:
The City Council of Escondido approved the city's participation in ECAPP
and assigned a council member to the planning group.
A representative of the Community Services Department was invited to join
the local group responsible for reviewing alcohol license applications.
The council endorsed ECAPP's mission, adopted prevention policies,
directed staff to develop implementation strategies, and incorporated elements
of ECAPP's initiatives into its annual program.
By the second year, alcohol prevention was incorporated into the city's
organizational policies and procedures. Examples included limiting alcohol
outlets through passage of an interim ordinance, prohibiting banners that
included alcohol or tobacco sponsorship or advertising, and limiting
conditional-use permits for outlets near schools and residential areas.
A request to serve beer at the annual Escondido street fair was denied.
ECAPP also reported the following proofs of community support:
The city developed and implemented prevention-oriented special-permit
guidelines governing the use of alcohol at city parks and recreation areas,
and extended the ban on alcohol use to city lakes and recreation areas.
The city developed a draft alcohol outlet permit ordinance.
The city developed a database of problem and prevention indicators for
prevention planning, monitoring, and evaluation.
The city developed and approved a policy for the California Center for the
Arts in Escondido regarding substance abuse.
The city incorporated alcohol policies into its criteria for designating
apartment complexes as "Drug-Free Zones."
A resolution supporting beer-keg registration was passed and forwarded to
the State legislature.
The Association for Responsible Alcohol Control (ARAC) was established
by a group of Latino and other activists in San Jose, California. The activists
had heard a report by a representative of the Prevention Division of the Santa
Clara County Bureau of Alcohol Services describing the relatively high density
and rapid growth of alcohol outlets in Latino neighborhoods as well as the
disproportionately high arrest rates for alcohol-related offenses among Latinos.
ARAC members focused on changing alcohol policies at the city level, beginning
with a concerted effort to pass a law that would require new businesses seeking
permission for off-site alcohol sales to apply for a CUP, a process that
requires a public hearing and gives residents a voice in decisions regarding
alcohol availability in their neighborhoods. ARAC's activities produced results
including the following:
The alcohol industry mounted little opposition to the proposed CUP law.
The San Jose City Council voted unanimously in favor of the CUP law.
ARAC created media interest by issuing news releases concerning the
relationship between alcohol accessibility and alcohol-related problems.
ARAC convinced local merchants to discontinue selling inexpensive
fortified wines.
The county health department created a Responsible Hospitality Council to
examine alcohol use in public and private settings and to develop guidelines
for alcohol use on county property.
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